Paul Frazier is an entrepreneur and public relations specialist. He has a Bachelor of Science in Business Administration from University of Southern California and a Master of Science in Strategic Communication from Columbia University. He is the Founder and CEO of Iconic Perceptions, a firm develops strategic marketing campaigns for a wide variety of companies, entertainers, athletes, and tastemaker clients. Iconic Perceptions has market-specific treatments that focus on engaging specific targeted demographics of customers and envisions providing maximal efficiency through custom packages that drive bottom line results and deliver on-target messaging. Prior to starting this company, Paul Frazier noticed how musicians, influencers and athletes were struggling to establish their identity and presence on the Internet. In the current digital age, these personalities need to have a brand image that communicates who they are, what they do and what they believe in. Iconic Perceptions was created to fulfill some of these wants and needs, and to fill in a gap in the industry that has long been ignored- that of providing personalized services to clients struggling with establishing their brand image.