• Responsible for overseeing and completing design and brand projects and projects requiring a design or brand element for the business. These include presentations, posters, flyers, web and intranet editing, document formatting and proofing• Responsible for working on a concept from a brief, overseeing the design development and detailing, ensuring this aligns with the internal/external client’s expectations whilst remaining in line with the brand guidelines• Coordinate with brand agencies on the design elements of larger-scale projects from start to finish• Ensuring the job log is updated and maintained and that the job brief form is adhered to

Key Achievements• Integral team member in implementing new CMS system (Sitecore) for two rebranded websites• Copy-edited existing website content for rebranded websites in 2-month timeframe• Planned and implemented annual marketing activities for Warringtonfire brandDeveloping and creating online and offline sales/marketing materials for 6 global sales offices• Worked with Business Unit Heads to develop appropriate promotional/sales materials for each marketing activity – Which consisted of brochures, information sheets, press releases, e-shots and videos. Coordinated all the marketing materials with the PR and translation agencies. Making sure all deadlines were achieved• Part of team that implemented a global CMS system (Sitecore) that launched a new style web site for two brands within a 2-month timeframe.• Maintained the Warringtonfire website contents and liaising with Business Units Heads for any service offering updates• Created regular social media posts (LinkedIn, Twitter) to promote events, services offerings and company activities• Used email marketing platform (Campaign Monitor) to send e-shots to existing customers (CRM data) promoting services offerings/promotions• Key user of online visibility management platform (SEMRush) ensuring that our websites SEO ranking was maintained• Used web analytics (Google Analytics) to tracking visitor numbers and webpage visits• Created and designed adverts for trade magazines and pull-up banners for local desk-top events using photoshop and InDesign• Integral member of the team for arranging and participating in local seminars, desktop events and international industry trade shows. Working with the event agency from stand booth design creative concept to final stand booth build

Key Achievements• Contributed to successfully completing the content update to new web site system to specified deadlineCreating web content for new company website• Copywriting new content and copyediting existing content• Uploading content to CMS system (Wordpress)• Searching and downloading content related imagery from photo stock libraries

Key Achievements• Trained, inducted or coached new staff members to our CMS (Tridion) and Translation Tool (WorldServer)• Actively contributed on implementing new CMS system for new web site in a 6-month timeframe• Received internal award for outstanding and dedicated work, during a business change transitionDeveloping and creating online and offline product marketing materials for 26 sales offices in the EMEA region• Worked with Product Marketing to develop appropriate go-to-market materials for new product introduction (NPI) or enhanced product prior to launch. Coordinated all the online and offline product marketing materials with the creative, PR and translation agencies• Part of team that implemented a global CMS system (SDL Tridion) that launched a new style web site in the entire EMEA region within a 6-month timeframe. Directed our IT department in the development of a Digital Asset Management (DAM) tool• Responsible for the development and delivery of monthly promotion materials for Channel Marketing, based on their annual promotion plan• Maintained the European corporate product and promotion website contents and liaising with Global Web Project team in Japan for any product updates• Integral member of the team for arranging and participating in European product launch events and industry trade shows. Working with the event agency from stand booth design creative concept to final stand booth build• Managed the photography of all the products in various angles. These were then supplied to all the global offices via our extranet hub• Led the development of interactive online web tools for our products. One was to select the required product and the second was to configure the product with the desired accessories• Controlling the correct usage of brand guidelines in EMEA region. Ensuring all our sales offices adhered to the correct brand guidelines for they own marketing materials

Providing company communications material to promote the products and brand awareness• Deciding the appropriate communication vehicle for advertising• Responsible for the coordination of press releases for Pan European offices• Coordinating interviews with PR agency and Journalists• Controlling the usage and standardisation of company logos• Responsible for managing exhibition stand construction, design and content• Maintaining corporate identity standard and content for company Intranet• Managing budgets for projects• Training departmental staff in Dreamweaver software

Distributing company communication material for the promotion of products• Responsible for the distribution of technical literature in Northern Europe• Maintaining content input to a data inventory system• Responsible for ISO 9000 implementation for Marketing Communications department• Controlling monthly consolidation mailing distribution