Paul Kalis Email & Phone Number

Greater New York City Area

• Guided monthly external B2B marketing updates and quarterly strategic communication planning sessions, growing $5 million book of business across 20 partners (40% of top 20 clients), to strategically increase total promotional tactics by identifying new outreach capabilities in client well-being strategies to maximize sign-ups and subscribers.• Leveraged email, direct mail, newsletters, webinars, promo codes, and benefits fairs for wins such as deployment to 100,000 employees, yielding plus-58% sign up and plus-53% in subscribers WOW.• Collaborated with business development on lead generation initiatives, case studies, and HubSpot LinkedIn strategy, resulting in logistics planning at industry-leading expos and events such as HLTH, HAC, and HRE with HubSpot nurture sequences, triggering automation, and drip email marketing campaigns to prospects.• Demonstrated marketing operations proficiency with Jira for landing page and Braze updates, created comprehensive end-to-end process documentation in playbooks, and utilized robust client forecasting for full-year projections. • Acted as Client Success Manager for seven launches in marketing automation pilot identifying experience gaps.

• Led corporate- and local-level strategic initiatives to grow subscribers in B2B partnerships across nine key client accounts.• Developed two sweepstakes for Oprah’s Vision Tour, leading cross-functional and external vendor teams positioning B2B with sign-ups surpassing benchmarks. Introduced concept to B2C consumer marketing team, scaling into new promo.• Prospected, started, and coordinated 75 weekly on-site workplace workshop events, increasing engagement.• Played role on idea generators team contributing to solutions addressing leadership’s business challenges.• Nominated two times for Global Impact Awards, showcasing commitment to making positive difference.

Greater New York City Area

• Built integrated print and digital marketing campaigns for WeightWatchers magazine advertisers and ad agencies.• Introduced robust full-year forecast projections and win-loss to ad sales revenue reporting for leadership efficiency.• Provided successful project management in launching magazine app. Led six internal and external teams to surpass budgeted sales. Crafted go-live implementation and marketing plans and conducted post-launch reviews to drive improvement. • Recognized need to modernize subscription offerings, driving creation of new subscriber tiers and funnel.• Excelled as Account Executive for licensed partners, taking charge of $100,000 cross-departmental brand activation.• Collaborated with marketing director on Requests for Proposals (RFPs), sponsored / native content, and advertorials.• Managed development, deliverables, and execution of in-book and email marketing programs.

Melville, New York

• Specialized in direct response marketing with 40 local and national ad campaigns for two health and wellness product lines.• Planned, negotiated, and managed monthly budget of $100,000 for TV and radio spots, driving comprehensive campaign management, with activities including TV and radio prospecting, media buying, telemarketing, fulfillment, A / B testing, and reporting with analysis to optimize conversion rates and achieve sales performance goals.• Demonstrated exceptional sales skills in high-call-volume periods, achieving sales, up-selling, and cross-selling of $18,000.

Deer Park, New York

• Implemented physical filing and CRM digitization system for over 2,000 cases, enhancing organizational efficiency.• Demonstrated keen financial curiosity by identifying and rectifying client overpayments, averting potential attorney disbarment, and ensuring accurate approval of millions in settlement disbursements, resulting in $15,000 savings. • Optimized Medicare and Medicaid lien response process expediting case closures by over two months.

Greater New York City Area

• Conducted analyses of strategies for competitive artist products across digital and physical retail, identifying new ideas.• Understood chart numbers, Spotify and iTunes rankings, press breaks, and impact dates to update weekly label report.

Greater New York City Area

• Developed expertise in strategically packaging TV, digital, and outdoor ad inventory for advertiser sponsorship.• Conceptualized innovative idea, pitched, and led intern project to present $400,000 proposal to leadership.

Brookville, New York

• Collaborated with crew on studio productions, becoming sole freshman to supervise equipment checkout process and lab.• Orchestrated effective management of social media platforms, resulting in 138% increase of Twitter followers. • Collaborated with applied PR practicum, taking on roles of director, producer, and editor for one-hour awards show special. Executed strategic social media campaign, resulting in eight times increase in view rate.

Brookville, New York

• Managed advertising operations overseeing marketing, sales, and collections, ultimately eliminating budget deficit through generation of over $25,000 in sales (108 print ads in 12-week period).• Utilized six years of journalism and editorial experience, demonstrating leadership by cultivating and nurturing team of arts and entertainment writers to submit articles on weekly basis, becoming only freshman editor.• Organized cross-functional promotion with campus TV / radio media and arranged barter deals for staff catering.

Hauppauge, New York

• Led social media campaigns at leading publisher of test preparation materials, generating two million impressions.• Engaged book buyers, reviewers, and celebrity influencers, leveraging their organic reach to promote book categories.