Paul Kus Email & Phone Number

Toronto, Ontario, Canada

• Oversaw all retention programs including Loyalty, Referral, Email, SMS, Personalization & Lead Generation• Lead and motivated a team to manage daily tasks, weekly data analysis, and conceptualized areas of opportunity within the organization to achieve project milestones and KPIs• Facilitated a successful four month ESP migration in collaboration with the Data and Product teams• Integrated personalization using AI technology across the organization including email, SMS & onsite for an improved customer experience• Partnered with Creative, Product & Executive teams to produce compelling partnerships, sales & overall brand recognition

Toronto, Canada Area

• Created and optimized the Inkbox Loyalty program “Inkfam” including the points system, triggered email communications and referral program• Spearheaded lead generation for both email and SMS, following best practises in the industry including GDPR & CAN-SPAM• Developed a testing framework for optimizing custom landing pages in collaboration with Performance Marketing team• Built & analyzed data models to monitor performance for each marketing channel using tools such as GA, Amplitude, Data Studio, and each individual platform’s pixel data• Streamlined the Inkbox Artist Marketplace for a better user experience for both the customer and internal facing users

Toronto, Canada Area

• Managed, tested and optimized promotional and journey email workflows• Identified SEO opportunities to increase higher google rankings including optimizing schema data, alt tags & canonicalization with the Product team • Co-created custom landing pages for prospecting & retargeting ads along side the Performance Marketing team• Built and managed the company's messenger chat bot to provide responsive customer support

Toronto, Canada Area

• Developed and executed the projects life cycle, including analysis, design, coding, testing, debugging, code review, implementation and installation• Direct contact for Samsung in relation to any media and technology concerns and inquiries • Produced prototypes and provided demonstrations for all new and emerging technologies including AR and VR experiences• Presented media and technology offerings to all clients and vendors• Established technical and design specifications for the RFP and RFI creation process • Designed and developed SharePoint Online for internal and external client use• Maintained and improved the company’s internal infrastructure, including desktop support, security, back-ups and server maintenance• Created instructional documentation and videos for internal and external clients including technical support for product applications, functionality, installation and configuration

Toronto, Canada Area

• Built computers for Samsung Display Units for Future Shop & Best Buy stores.• Programmed & serviced computers around the office.• Programmed computers for different companies display units.

Toronto, Canada Area

• Worked one on one with SE-GA Workplace Consulting to create the look and feel for the website• Advised SE-GA on using social media to expand the company’s online presence• Seamlessly integrated social media into the company’s website• Continually update the website with content and new features

Toronto, Canada Area

• Developed custom built websites for clients using standard coding languages such as HTML, CSS, Javascript, and jQuery • Worked one on one with clients to address their needs and provide creative solutions • Used proper SEO methods for all websites• Updated flash based touchscreen applications for Unikron’s clients

Rich Media Post Graduate, Digital Communication And Media/Multimedia

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Diploma, Multimedia & Production Design Technician

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