Paul Lefebvre Email & Phone Number

Ottawa, Canada Area

Ottawa, Canada Area

As part of the Digital Marketing Services team, my role includes the technical evaluation of digital marketing solutions, platforms and providers for Postmedia, allowing for the continued expansion of the suite of digital services we offer to advertisers. The Product Integration Manager is responsible for reviewing solution partners, identifying key parameters that must be met for client solutions, and ensuring our solutions are optimally configured for the market. Postmedia provides these digital advertising solutions through 186 properties across Canada. Coordinate with Advertising, Marketing and Operations to research, develop and launch new digital marketing solutions for Postmedia advertisers. Help identify new potential revenue streams and contribute to the development of financial models and projections. Conduct research into new digital marketing technologies, stay ahead of the curve, and propose service offerings for implementation. Assist in training of the DMS team.

Ottawa, Montreal, Canada Area

Regional responsibility for development of new print and digital advertising strategies and solutions for the Montreal Gazette and Ottawa Citizen.Coordinate with Editorial, Advertising, and Digital Products to research, develop, and manage new digital and print services for advertisers, resulting in new revenue streams. Manage growth of revenue growth for all new services.Negotiate and manage partnerships with third party suppliers for delivery of services.Develop and implement advertising training initiatives for the regional advertising departments.Responsible for researching digital and media trends, identifying opportunities, and communicating findings within the organization.Responsible for building and managing digital advertising services including Google AdWords, Google Business View, Facebook Marketing, LinkedIn Marketing, Website Development, Online sponsorships, Mobile app development, Social Media Management, Integrated content marketing, Photography and Video Production services.Responsible for managing special sections and special features in both the Montreal Gazette and Ottawa Citizen (Style Magazine, Urban Expressions Magazine, Reno Pages, Seniors Lifestyle, etc.).Manage team of designers, programmers, SEM specialists, SEO specialists, photographers, writers and editors.

1101 Baxter Rd., Ottawa, Ontario

Primary responsibility for development of new print and digital strategies for the Advertising department.Coordinate with Editorial, Advertising, and Digital Products to research, develop, and manage new digital services for advertisers, resulting in new revenue streams. Negotiate and manage partnerships with third party suppliers for delivery of services.Develop and implement digital training initiatives for the Advertising department.Responsible for researching digital and media trends, identifying opportunities, and communicating findings within the organization.Responsible for building and managing digital advertising services including Google AdWords, Facebook Marketing, LinkedIn Marketing, Website Development, Online sponsorships, Mobile app development, Integrated content marketing, Photography and Video Production services.Manage team of designers, programmers, SEM specialists, and writers.

1101 Baxter Rd, Ottawa, Ontario

The Digital Media Specialist role supports the channel sales group in all sales activities for the Ottawa Citizen's digital products.Responsibilities include supporting channel sales consultants in client meetings, preparing proposals, planning and presenting digital product solutions to clients, measuring effectiveness of campaigns, assisting in the planning and launch of new digital products, and training channel sales consultants.

Ottawa, Canada Area

Building the client base for Charged Pixel.Charged Pixel provides key marketing intelligence, strategy, and tools to businesses in the areas of search engine marketing, email marketing, and Web site design, development & management.As a start up, we're busy servicing clients in the SMB market. My responsibilities involve primary client contact, consulting, solution selling, writing winning proposals, project management in of a small team of developers and graphic designers, and SEO implementation.

Operated a small business providing web consulting services to SMB clients. This company offers consulting, custom web application development, graphic design, and search marketing services.I was responsible for establishing reseller networks, all sales activity, managing a group of web developers, and completing search engine optimization activities on client websites.

• Responsible for client account management, inside and outside sales, planning of website and web-based application development projects• Oversaw and assisted in training of other account executives for Websites@Magma.ca• Responsible for production of all documents required for new projects, including technical requirements, written blueprints for custom applications, and pricing.• Acted as liason between clients and internal technical teams• Focused on private corporations and associations.• Consistently surpassed sales targets and led Webteam in sales during the years 2000-2008• Consistently performed at 100-250% of quota during previous three calendar years• Delivered year to year increases in total booked sales of 25-35% for 4 of previous 5 years.• Awarded President’s Award for Direct Sales in 2006, 2007, and 2008• Familiarity with federal government bidding process, secured GOL Supply Arrangement for Magma Communications

Responsible for client account management, inside and outside sales, planning of website and web-based application development projects• Oversaw and assisted in training of other account executives for Websites@Magma.ca• Responsible for production of all documents required for new projects, including technical requirements, written blueprints for custom applications, and pricing.• Acted as liason between clients and internal technical teams• Focused on private corporations and associations.• Consistently surpassed sales targets and led Webteam in sales during the years 2000-2008• Familiarity with federal government bidding process, secured GOL Supply Arrangement for Magma Communications

Honours Bachelor Of Arts, Psychology

Activities and Societies: Excalibur Fencing Club, University of Ottawa Peer Support Center • Graduated Cum Laude • Completed Honours.

D.E.C., Commerce

Activities and Societies: Sports and Campus Life Editor, Bandersnatch student newspaper. Lifeguard, swimming instructor at Thérèse.

Education record