Paul Lim Email & Phone Number

Los Angeles, Ca, Us

Marina Del Rey, California, United States

Greater Los Angeles Area

• Led brand platform development and creative direction across channels, and forged collaborative relationships with internal teams and external agency partners. • Supervised team with overall planning, management and strategy development, including goal setting, annual strategic planning processes, and ad-hoc projects. • Partnered with global and US stakeholders to design brand campaign plans and tactical strategies that ensured all brand creative components are aligned across and impacting different channels and teams. • Collaborated on building communication plans and activation blueprints, coordinating efforts across global teams and local markets, and helping drive the tactical implementation necessary to launch integrated global brand campaigns and creative initiatives at scale. • Link between creative and media (paid, owned, and earned), forges collaborative relationships with internal teams and external agency partners. • United cross-functional marketing teams in order to build aligned go-to-market plans.Brands: • Samsung Mobile and Services categories (Mobile, Computing, Tablet, Wearables, Mobile Payment, Health, Smart Home, and Virtual Reality)• Corporate Brand across channels and partnerships (Olympics Sponsorship & Activation, Media)Award / Finalist:• 2018 Effie Finalist - Samsung Pay’s "Pay Like a Regular"

New York, New York, United States

• Supervised the development of go-to-market strategy and multi-channel, global marketing execution.• Worked cross-functionally to drive the strategic development, planning, and execution of creative deliverables.• Assisted in the creation of a long-term strategic marketing framework for the brand.• Optimized processes to ensure on-strategy programs are executed on time and on budget.• Authored campaign briefs and set marketing goals across acquisition, engagement, and retention.

Ridgefield Park, New Jersey, United States

• Drove development of marketing plans and creative campaigns, integrated campaign plans, production and execution of creative assets. • Worked with multi-functional marketing teams to build cross-channel, cohesive, and connected marketing communications.• Provided creative solutions across multiple categories including, product launch support, digital, social, cultural moments, roadmap planning, and creative platform development. • Ensured global brand alignment by collaborating with key global subsidiaries to incorporate global market needs and feedback into the local campaign development and execution. • Managed intake activations from business units and supervised the work through the creative development process.• Coordinated with marketing partners to develop SOWs and ensured adequate resources.

Chicago, Illinois, United States

• Strategized with Directors and clients to develop innovative, well-targeted media plans. • Interfaced with all partner agencies to build strategic integrated communication plans. • Reviewed client deliverables for quality, ensuring proposals and work product are sound.• Owned the development of strategic proposals and client facing POVs, coordinating with necessary teams to account for all relevant inputs. • Assumed accountability and ownership of campaign planning for assigned client accounts. • Led knowledge share sessions and development of new strategies for optimizing and enhancing campaign performance. • Directed strategic planning initiatives including deck writing, budget and channel allocation, and audience development. • Served as escalation point for teams to help troubleshoot issues. Responsible for management and development of Associates, Senior Associates, and Supervisors.Brands: • Nintendo (Wii and DS), Allstate, NASCAR, Army, Oracle, Sun MicrosystemsAwards:• 2008 Grand Effie - Nintendo “Wii Would Like to Play”

Chicago, Illinois, United States

• Supported Director with all aspects of media plan development and recommendations. • Interpreted communications/digital media strategy and translated into action steps.• Partnered cross-functionally with internal media planning and activations teams.• Managed and oversaw Associates and day-to-day operation of all media activity. • Led researching and identifying valuable information/insights to improve media planning. • Supervised implementation of all approved communication plans and projects. • Acted as primary point of contact for client stewardship requests.

Chicago, Illinois, United States

• Owned aspects of the planning and activation process for media campaigns.• Stewarded campaigns, inclusive of daily campaign activation and optimization.• Managed budgets and optimized spend for campaign performance.• Provided support on client presentations and other client facing deliverables.• Collaborated with internal teams and vendor partners to successfully execute campaigns.• Generated various media reporting to account teams and internal finance teams.• Led campaign set up and execution (ie order letters, specs, creative rotation and billing).• Assisted with daily client communication (email, calls, and weekly status).

San Francisco Bay Area

• Identified key growth opportunities and benchmarks using data driven analytics. • Created dashboards and key metrics to ensure optimized performance vs. targets. • Architected data sources into usable structures to allow ease of analytics. • Managed multiple ongoing projects as well as ad-hoc requests. • Developed business relationships with key analytics partners.