Paul Lim Email & Phone Number

Mountain View, California, US

At Intuit, I’ve been leading key initiatives such as designing and scaling an Internal Development Portal aimed at streamlining developer workflows and improving productivity. This project focuses on creating a central hub where internal teams can access tools, monitor services, and collaborate seamlessly. This includes the integration of Generative AI.

San Francisco, US

New York, NY, US

Los Gatos, CA, US

Oversaw all designs related to Identity and Access Management (IAM) across all our Netflix tools. Our tools touch across internal employees that spans across the business which includes the people creating all of Netflix content. Our tools were also used by external business, movie studios, and partners that worked with Netflix.- Streamlined Access for.

Los Angeles, California, US

Strategic design manager of 5 providing leadership to TikTok design. My teams covered verticals in Monetization, TikTok for Developers, Website/Webapp, Trust and Safety, Accessibility (A11y) standards, and TikTok for Good. - Increased Creator Earnings with Monetization Features through Stakeholder Collaboration: Partnered closely with executive leadership.

Bentonville, Arkansas, US

Leading design for the core shopping and delivery experiences within online grocery and health and wellness.- Enhanced Basket Building with Personalized Recommendations: Partnered with data and merchandising teams to design a recommendation engine suggesting complementary items, increasing average basket size by 25%.- Optimized Delivery Experience.

Santa Clara, CA, US

Providing UX leadership and vision to a team of 5 while defining the experiences within virtual reality by incorporating user research, establishing design patterns, and working with product and engineers in creating effective training methods in VR. - Enhanced User Engagement through Intuitive VR Interfaces: Partnered with executive and engineering teams.

Burbank, CA, US

As a UX designer, my responsibilities include creating end to end user centric experiences while creating consistency within our style and various design patterns that adhere to our brand across all products. This is achieved by collaborating with several cross-functional teams, and delivering large quantities of work for large engineering teams through.

San Jose, California, US

• Designed new enterprise security tools that provided simple solutions to complex problems working closely with engineers, product managers, and key stakeholders to help rethink the way that enterprise tools could work.
• Creating a large scale enterprise product with a small design team with cross-collaborative teams.
• This was achieved by understanding doing a competitive analysis, defining the user flows, conceptualizing the design, structuring the information architecture, wireframing, defining pattern libraries and style guides.
• This lead to accolades from executive stakeholders and receiving two level 3 awards within the company.

• Netmarble is the North American startup of it’s Korean division where I had taken a multi-hatted role as a front-end developer, web designer, and ux designer to help market Netmarble’s mobile and pc games and introduce.
• Lead the design of one the company's game title in creating a new site design and collaborating with other designers in other games titles.
• Using previous experiences from designing game sites by understanding our market and demographic by conducting focus groups, creating wireframes, working quickly to deliver high quality marketing designs and site.
• This lead to launching two game sites with a small team of designers within four months from planning while maintaining and creating pages for two current games and delivering all marketing asset needs.

El Segundo, California, US

• Nexon America is a leading free to play game publisher in which I was brought to take on a site redesign taking on the role of designer and front-end developer working closely with our web developers and project.
• Refresh the designs of the company's current game sites and deliver a standardized template for future games to create consistency across all games within Nexon.
• This was achieved by working with product and project managers along with developers in understanding the business goals, pre-planning pages that were needed across all games, delivering wireframes, taking on front-end.
• This lead to a gold standard within Nexon sites for years and high praise from executives and the CEO.

Biochemistry

Computer Science