Paul Lim Email & Phone Number

Mountain View, California, Us

At Intuit, I’ve been leading key initiatives such as designing and scaling an Internal Development Portal aimed at streamlining developer workflows and improving productivity. This project focuses on creating a central hub where internal teams can access tools, monitor services, and collaborate seamlessly. This includes the integration of Generative AI solutions into Intuit’s products, ensuring AI enhances user experiences with personalized insights, automation, and intelligent assistance. - Boosted Developer Efficiency with Unified Tooling: Partnered with executive and engineering leaders to streamline tool access, cutting task completion time by 40% and improving productivity.- Optimized CI/CD Pipeline Management: Partnered with DevOps and product leaders to build an intuitive CI/CD interface, reducing deployment incidents by 25% and enabling real-time deployment insights.- Improved Team Collaboration with Unified Dashboards: Designed dashboards with data science and executive input, improving cross-team collaboration by 30% through centralized project metrics.- Accelerated Issue Resolution with Centralized Debugging Tools: Worked with engineering leadership to create a unified monitoring and debugging system, reducing incident response time by 40%.

San Francisco, Us

New York, Ny, Us

Los Gatos, Ca, Us

Oversaw all designs related to Identity and Access Management (IAM) across all our Netflix tools. Our tools touch across internal employees that spans across the business which includes the people creating all of Netflix content. Our tools were also used by external business, movie studios, and partners that worked with Netflix.- Streamlined Access for Diverse User Base: Designed a scalable IAM system catering to the needs of both internal employees and external production partners, achieving a 30% reduction in access-related support tickets by improving self-service capabilities and simplifying permission requests.- Boosted Collaboration Across Netflix Studios: Designed intuitive role-based access control (RBAC) for studio employees and partners, enabling seamless, secure access to tools and resources necessary for content creation, increasing productivity by 20% for cross-functional teams.- Reduced Onboarding Time for Production Partners: Created streamlined access workflows specifically for short-term external partners, cutting down onboarding times by 40%, allowing partners to begin work on projects with minimal delay.- Ensured Privacy Compliance Across Geographies: Collaborated with compliance teams to design data protection workflows that met international privacy standards (e.g., GDPR), maintaining high user trust and avoiding legal liabilities.- Executive and Stakeholder alignment: Aligned initiatives with multiple businesses and stakeholders, and presented to executive leadership to design and develop an scalable integrated identity and access management system across Netflix's ecosystem.

Los Angeles, California, Us

Strategic design manager of 5 providing leadership to TikTok design. My teams covered verticals in Monetization, TikTok for Developers, Website/Webapp, Trust and Safety, Accessibility (A11y) standards, and TikTok for Good. - Increased Creator Earnings with Monetization Features through Stakeholder Collaboration: Partnered closely with executive leadership, product, and revenue teams to design and optimize creator monetization tools, including in-app tipping and sponsored content options. These tools contributed to a 35% increase in creator earnings, supporting diverse income streams for influencers and aligning with strategic goals to enhance creator loyalty and platform engagement.-Empowered Developers with Self-Serve API Platform in Partnership with Developer Relations: Collaborated with executive leadership and developer relations stakeholders to create a self-serve portal for TikTok for Developers, providing streamlined access to APIs and SDKs. This initiative reduced developer onboarding time by 50% and increased integration usage by 40%, expanding TikTok’s ecosystem and boosting developer engagement.-Enhanced Trust and Safety with Proactive Moderation Tools, Driven by Cross-Functional Collaboration: Worked alongside Trust and Safety leadership, data science, and product stakeholders to design a real-time content moderation dashboard. This collaboration enabled faster response times to flagged content, reduced harmful content exposure by 45%, and significantly bolstered user trust and platform safety.- Improved Platform Accessibility with Support from Executive Accessibility Advocates: Partnered with accessibility advocates and executive stakeholders to implement inclusive features, such as closed captions, text-to-speech, and customizable visual settings. These enhancements improved accessibility scores by 30% and ensured a more inclusive experience, making TikTok more usable for people with disabilities.

Bentonville, Arkansas, Us

Leading design for the core shopping and delivery experiences within online grocery and health and wellness.- Enhanced Basket Building with Personalized Recommendations: Partnered with data and merchandising teams to design a recommendation engine suggesting complementary items, increasing average basket size by 25%.- Optimized Delivery Experience: Redesigned the delivery scheduling interface with logistics and customer service teams, offering flexible time slots and reducing cart abandonment rates by 30%.- Integrated Walmart+ Benefits to Drive Engagement: Worked with Walmart+ to embed membership perks like free delivery and fuel discounts directly into the grocery app, resulting in a 20% increase in sign-ups.- In-App Real-Time Order Updates: Developed notifications for order status, substitutions, and delivery tracking, boosting transparency and raising customer satisfaction scores by 15%.- Streamlined Checkout with Multiple Payment Options: Partnered with the payments team to integrate digital wallets and installment plans, leading to a 10% increase in completed transactions.- Conducted Usability Testing for Enhanced UX: Led usability tests with diverse customers to refine features, resulting in a 20% boost in user satisfaction ratings.

Santa Clara, Ca, Us

Providing UX leadership and vision to a team of 5 while defining the experiences within virtual reality by incorporating user research, establishing design patterns, and working with product and engineers in creating effective training methods in VR. - Enhanced User Engagement through Intuitive VR Interfaces: Partnered with executive and engineering teams to design user-friendly VR interfaces, driving a 30% increase in user engagement across training modules.- Streamlined Content Creation with Developer Tools: Collaborated with content creators to develop tools for rapid, immersive content creation, cutting production time by 40% and enabling faster scaling of training programs.- Improved Accessibility for Diverse Learners: Worked with accessibility experts to add features like voice commands and adjustable text sizes, enhancing usability for users with disabilities and expanding the user base by 20%.- Optimized Performance for Cross-Platform Compatibility: Ensured seamless functionality across VR hardware and operating systems, reducing technical support inquiries by 25% and boosting user satisfaction.Elevated Data Analytics for Training Insights: Designed analytics dashboards with data and executive teams, providing real-time learner insights that helped clients improve learning outcomes by 35%.Strengthened Security for Client and User Data: Partnered with security teams to implement robust data protection, ensuring compliance with industry standards and increasing client retention by 15%.Facilitated Client Onboarding with Comprehensive Guides: Created onboarding guides and tutorials with customer success teams, reducing client onboarding time by 50% and accelerating adoption of Strivr's solutions.

Burbank, Ca, Us

As a UX designer, my responsibilities include creating end to end user centric experiences while creating consistency within our style and various design patterns that adhere to our brand across all products. This is achieved by collaborating with several cross-functional teams, and delivering large quantities of work for large engineering teams through research, wireframes, designs, prototyping, and iterations. Through this I created enterprise, internal and consumer facing products that empowered our video creators and social influencers for growth and providing insights into their various platforms. Also provided tools that increased productivity across the company working hand in hand with engineers, product managers and stakeholders to improve their workflow with different user testing methods.

San Jose, California, Us

Designed new enterprise security tools that provided simple solutions to complex problems working closely with engineers, product managers, and key stakeholders to help rethink the way that enterprise tools could work, look, and feel resulting in Symantec’s Level 3 awards for our new design.• Creating a large scale enterprise product with a small design team with cross-collaborative teams.• This was achieved by understanding doing a competitive analysis, defining the user flows, conceptualizing the design, structuring the information architecture, wireframing, defining pattern libraries and style guides, and delivering pixel perfect designs.• This lead to accolades from executive stakeholders and receiving two level 3 awards within the company.

Netmarble is the North American startup of it’s Korean division where I had taken a multi-hatted role as a front-end developer, web designer, and ux designer to help market Netmarble’s mobile and pc games and introduce social aspects into our games while using tools such as Google Analytics, A/B Testing, focus groups, and user tests to increase conversion rates of our sign-ups.• Lead the design of one the company's game title in creating a new site design and collaborating with other designers in other games titles.• Using previous experiences from designing game sites by understanding our market and demographic by conducting focus groups, creating wireframes, working quickly to deliver high quality marketing designs and site designs in a short amount of time, and supporting front-end teams with deliverables.• This lead to launching two game sites with a small team of designers within four months from planning while maintaining and creating pages for two current games and delivering all marketing asset needs.

El Segundo, California, Us

Nexon America is a leading free to play game publisher in which I was brought to take on a site redesign taking on the role of designer and front-end developer working closely with our web developers and project managers to create a templated design which received high accolades and was used across all Nexon America game sites. Created and produced websites for one of the largest free to play video game companies. Worked with stakeholders creating websites in html and css and designing game sites. Took product requirements and designed wireframes to create site designs working under a UX director.• Refresh the designs of the company's current game sites and deliver a standardized template for future games to create consistency across all games within Nexon.• This was achieved by working with product and project managers along with developers in understanding the business goals, pre-planning pages that were needed across all games, delivering wireframes, taking on front-end coding challenges while collaborating in designs.• This lead to a gold standard within Nexon sites for years and high praise from executives and the CEO.

Biochemistry

Computer Science