Rob Leonhardt Email & Phone Number

Santa Rosa, CA, US

California, United States

Mountain View, California, United States

Vancouver, Washington, United States

Horizon Strategy is a consultancy whose mission is to reinvent and democratize strategic advice.Horizon Strategy works with technology and telecoms companies to reinvent their experience, marketing & sales, and product strategies, so that they can build powerful customer connections and conquer the next frontier of growth.Working with the management team.

Working with the founder and CEO of Analytics Genie, a specialized platform for matching in-market clients with best-fit analytics vendors around the world.Currently providing strategic planning and marketing services as part of advisory board member responsibilities.

Vancouver, Washington, United States

As part of the Media, Analytics and Insights organization at HP Inc, I am responsible for overseeing the areas of brand health, marketing return on investment, campaign effectiveness and customer journey work that impacts and supports our WW, regional and country marketing teams at HP Inc. Our work informs investment choice points for marketing.

Responsible for providing strategic insights to WW and region marketing teams to help develop creative briefs. Develop in-depth consumer and commercial customer journeys that are integrated with key insights with media to guide communication and media planning for global campaigns.Provide recommendations on targeting strategy for global campaigns. Campaign.

Responsible for customer and market insights team that supports marketing, sales and category teams across the Americas Region (US, Latin America and Canada). Team is responsible for designing and executing primary research. Developing and delivering insights that guide strategy and planning decisions.Team developed capability for measuring return on.

Vancouver, Washington

• Lead end-to-end insights planning process for Inkjet and Web Services category in the Americas region (US, Canada and Latin America)
• Manage research and insights budget that exceeds $3.7M annual spend.
• Lead cross-functional teams across marketing, category and sales teams to plan, execute and integrate customer voice and insights to guide marketing plans and strategic planning activites.

Vancouver, Washington, United States

I was selected to be part of a dedicated project sponsored by the Global Head of WW Marketing to redesign our overall customer relationship management strategy. I worked specifically on identifying the necessary IT investments to improve customer experience, data capture and analytics. The program office also led efforts related to business model.

Vancouver, Washington, United States

Led overall marketing program focused on building offshore capabilities to support the North America Marketing team in the areas of insights, analytics, marketing collateral development and program analysis and measurement. Our key measures of success included headcount growth, cost savings and value capture. The program under my leadership netted 15%.

Responsible for developing,managing and communicating research plan. Includes design of primary projects, use of syndicated and other materials in analysis. Use both quantitative and qualitative methods for data collection. Familar with multi-variate techniques. Have also performed competitive analysis (strategy level, industry analysis) as well. Worked.

o Responsible for providing competitive and strategic analysis for business printing and imaging market. Activities included preparing industry analysis, company overviews and assess overall competitive threats to key Business Imaging and Printing markets in order to provide recommendations for marketing teams. o Developed an in-depth understanding of the.

Responsible for developing,managing and communicating research plan. Includes design of primary projects, use of syndicated and other materials in analysis. Use both quantitative and qualitative methods for data collection. Familar with multi-variate techniques. Have also performed competitive analysis (strategy level, industry analysis) as well.

Ba, Asian Studies With Concentration In Southeast Asian Studies

Study equivalent of 4 years of Mandarin Chinese as well as Vietnamese as part of Asian Studies degree. My program was interdisciplinary in.

Certificate, Building Innovative Leaders

Received a certification in Building Innovative Leaders from the Stanford Business School. The program takes in-class education across.

Mba/Ma, Business Administration And International Studies

Pursued both MBA and Master of Arts course work in International Studies while a student at the University of Oregon. Served as a.

Executive Education Certificate, Behavioral Economics

Activities and Societies: Completed 1-week program designed to teach principles of behavioral economics and associated applications to.