- Spearheaded the end-to-end development of consumer-focused campaigns, with a key role in selecting and procuring prizes and rewards.- Oversaw the meticulous creation and production of all required communication materials, ensuring brand consistency, message accuracy and sending these to all the sales colleagues from the field.- Managed campaign budgets with precision, continuously tracking expenses and resource allocation to stay within budgetary constraints.- Conducted comprehensive post-campaign analysis, evaluating key performance indicators (KPIs) and results against predetermined objectives.- Collaborate with various departments, including Sales and Product Development, to ensure alignment of marketing efforts with overall business goals and objectives.

- Coordinate and Manage Projects: Facilitate the planning, execution, and closure of marketing and IT projects, ensuring they are delivered on time, within scope, and meet quality standards.- Sales Collaboration: Collaborate closely with the sales team to participate in client meetings, gather project requirements, and propose suitable marketing and IT solutions aligned with client goals.- Client Onboarding: Seamlessly transition clients from the sales phase to the project execution phase, fostering clear communication and a shared understanding of project objectives.- Deadline Management: Enforce deadlines and milestones, proactively identifying potential bottlenecks and taking corrective actions to keep projects on track.

- Lead Generation: Identified and researched potential clients through various channels, including online research, social media, industry events, and networking. Utilized targeted search criteria and industry-specific platforms to identify relevant prospects.- Prospect Outreach: Initiated contact with potential clients via phone calls, emails, and social media messages to introduce the company's products and services.