Experienced Brand Builder in the Alcohol industry as well as a marketing specialist with great working skills from various giant companies in the niche: African spirits Kenya, Bacardi Martini Kenya, Viva Global Kenya and recently Sabi Africa, Kenya. Equipped with a strong customer relations acumen, Team building skills, Flexibility, Social skills, Fast learning, Adaptability, Marketing & persuasive skills, E-commerce skills and both B2C & B2B experience has seen me successful in my previous roles as a Trade development representative at Bacardi Martini, A Brand builder for Jägermeister liqueur at Viva Global and a Commercial Associate (Alcohol Department) at Sabi. I understand the vital kpis on value chain, customer retention, business expansion strategies & CB analysis to maximise on company net revenue. Starting from scratch as a Foot Soldier climbing up the ladder in Trade Development as a Sales Representative to assuming the role of a Brand builder and a Commercial Associate as made me understand the market from its grass roots.I have worked with various great Alcohol Brands including, but not limited to, Hennessy, Jägermeister liqueur, Glenmorangie, Moet & Chandon, William Lawson, Bombay dry gin, Bacardi Rum, Martini and Grey goose. I am a self driven, ambitious, innovative, cost cautious, transparent, hard working and trustworthy person open to new challenges that attract growth and development.
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Commercial AssociateSabi Dec 2021 - Aug 2023Nairobi, KenyaHead of the Alcohol category: Supplier sourcing & on-boardingPricing & Negotiation on MarginsOOS management PO & Reconciliation Sales team management Trade development visitsReports & Presentations -
Brand Builder Jagermeister -KenyaViva Global Ltd Feb 2019 - Aug 2021KenyaBrand builder for Jägermeister Liqueur:Outlets Mapping and portfolio development ListingBartender training Activation team management Club activations OOS management PO & Reconciliation Reports & Presentations On-trade accounts management
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Trade Development RepresentativeBacardi Jan 2017 - Dec 2018KenyaTrade development representative:ListingRTM salesNew accounts creationDistributors & Stockists relationships Visibility & Availability Pos materials' placementOrder fulfilment Sales
Paul Mulinge Education Details
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Second Class Upper Division
Frequently Asked Questions about Paul Mulinge
What is Paul Mulinge's role at the current company?
Paul Mulinge's current role is Sabi Africa, Kenya.
What schools did Paul Mulinge attend?
Paul Mulinge attended Kenyatta University.
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