Paul Owens Email & Phone Number

Richmond, Virginia, United States

As the Marketing Director for The Strum Group at Long and Foster, I lead comprehensive marketing initiatives designed to drive brand visibility, engagement, and client acquisition across digital and traditional channels. I oversee digital strategies, including SEO, SEM, and social media, to ensure a strong online presence that aligns with our team’s goals. I manage content creation across platforms, crafting visual and written materials for social media, email marketing, our website, as well as print advertising and collateral.I work closely with leadership to maintain lead flow through our CRM systems, optimize client outreach strategies, and keep our database up-to-date and effective. My responsibilities include planning and executing PR campaigns and events that build client relationships and generate leads, as well as monitoring analytics to refine and enhance our approach. Supporting The Strum Group’s growth, I manage advertising budgets, track ROI, and report on campaign performance. My role lets me thrive in a dynamic, collaborative environment, utilizing both digital and print marketing to support our team’s business development in the ever changing Real Estate market.

traditional and digital marketing

Richmond, Virginia, United States

Served as the Director of Marketing at AutosDLVRD, a startup automotive delivery and drive away services. Primarily serving the largest used car dealership in the US and other independent dealerships by connecting them with our automotive transportation partner network or individuals that move vehicles one at a time.

Richmond, Virginia Area

Directed marketing activities for all 9 American Family Fitness locations and 80k+ members by designing and implementing comprehensive marketing strategies to create brand awareness, ensure brand consistency, increase qualified leads, and maximize ROI on marketing expenditures.

Mid Atlantic

Manage the DC, VA, MD, and DE Regional Marketing team and a multimillion dollar marketing budget to raises brand consideration, increases customer acquisitions, and provides a positive ROI, while retaining base customers. Support Multiple Sprint Retail Sales Channels by developing an integrated regional marketing strategy that includes: Media, Events, Sponsorship, Community Engagement Opportunities, Social Media, Experiential Opportunities, Grand Openings, and all door level marketing activities.  Specialize in multimedia marketing plans using a mix of TV, Radio, Print, Out of Home, and Digital Media that is focused on Geo Targeting, Search, and Social.

Richmond, Va

 Raise brand awareness and support the retail, indirect, and business to business sales channels with marketing events, sponsorship, merchandising support, product launches, media buys, and community impact or cause marketing campaigns Manage 3 coordinators and a 7 figure budget to activate 240 Events each year and support over 65 stores with merchandising and in-store events Execute and negotiate contracts with each major sponsorship, provide tools and resources to activate each event, create Register to Win promotions, work with vendors to support events, and generate quality sales leads. Assist on product launches including: Apple IPhone and IPad, Samsung Galaxy Products, and many accessories including Otter box, Beats by Dre, Sol Republic, Sonim, Yur Buds, and Jabra.  Plan the annual sales conference, quarterly executive meetings, rewards trips, and sales rallies.  Provide social media content and pictures, support social media campaigns, support the nTelos Cares program, and community impact campaigns that are supported internally and externally with cause marketing

 Responsible for coordinating and executing over 100 community engagement events each year. Activate events by working with local organizations including: College and professional sports teams, chamber of commerce (18 chambers), local and statewide festivals, charities, educational organizations, and the business community.  Follow up from each event includes: Weekly event update to upper management, export register to win to the CRM system, coordinate follow up communications, track promo code and take rates, and evaluate the event for our future participation and possible improvements Manage & meet a set yearly and quarterly marketing budget.  Support the opening of new retail locations: Store set up, point of sale material, promotional events, & Grand opening activities Maintain merchandising standards for 18 retail locations by preforming quarterly merchandising audits Perform quarterly visits to each location to insure the brand & customer experience is being represented properly at each individual store & across the market Work with ad agencies on market specific data collection, local market strategy and public relations opportunities. Serve as the Public Relations coordinator for the WV market. Working with news media (print, radio, and TV) to conduct interviews about community and charity events, and product information pieces

Charleston, West Virginia Area

 Maintain merchandising standards for many of Altria's retail brands Visit over 200 retail locations each quarter and complete merchandising reports  Rotate promotional graphics, maintain quality control, and pricing for all products