Paul Razza Email & Phone Number

United States

Winston Salem, North Carolina

West Palm Beach, Florida

Developing and managing the overarching recruitment communications and marketing plan for both undergraduate and graduate admissions. Responsible for the implementation of a communication flow in Slate (CRM) moving the student from inquiry to enrolled. Leadership team committee member, tasked with the expansion of recruitment travel and events, defining best practices for admission counselors and management of partner/vendor relationships.

West Palm Beach, Florida Area

Hired to build a recruitment plan to expand specific undergraduate and graduate programs. Managed the launch of the new Master’s in Global Development program, attracting an international student cohort. Worked with students and families from inquiry through enrollment. During the initial recruitment cycle, exceeded all set admission goals. Assisted in the development of Slate (CRM) best practices for admission counselors.

Mentoring students in the develop of film literacy through the analysis of structural elements, directorial style, use of color, lighting, sound, focus, and shot composition. Teaching a vocabulary of film terms, enabling students to identify exposition, conflict, climax and resolution while identifying film’s building blocks such as setting, character, plot and theme development.

Riviera Beach, Florida

Teaching high school students the history of film, the craftsmanship of visual storytelling and artistry of transforming an idea into a memorable message. My goal is to empower the next generation of filmmakers; equipping them with the essential techniques needed to express themselves via film and video.

Screenwriting I course learning objectives include, upon completion, students being able to: Identify unique elements of self to establish a storytelling voice. Practice awareness of environment to define personal world in storytelling. Investigate social media, news, art and culture to generate story ideas. Define and practice components of The Hero’s Journey and Three Act Structure in short form scriptwriting. Communicate story premise through well-crafted loglines. Create short form… Show more Screenwriting I course learning objectives include, upon completion, students being able to: Identify unique elements of self to establish a storytelling voice. Practice awareness of environment to define personal world in storytelling. Investigate social media, news, art and culture to generate story ideas. Define and practice components of The Hero’s Journey and Three Act Structure in short form scriptwriting. Communicate story premise through well-crafted loglines. Create short form screenplays for live action films. Draft industry standard screenplays through Final Draft software. Engage and receive creative feedback in the development of story ideas and screenplays. Show less

Focused on students becoming educated filmmakers, critics and audience members, the Motion Picture Genres and Filmmakers course exposes students to the history of film, through analysis of film genres and relevant directors. Students develop film literacy and vocabulary through led research and screenings of historic and contemporary films. Students learn to evaluate films based on intended goals and outcomes, cultural relevance, production quality and historical impact.

West Palm Beach, Florida Area

Member of the Executive Committee tasked with establishing a satellite campus for Florida State University. Responsible for the recruitment and enrollment plan for the campus; managed marketing, defined feeder schools, and recruited high achieving students to limited seat programs. Worked directly with the college Dean and administrative staff on policy, student affairs, communications and crisis management. Produced admissions content ranging from print, web and video.

Strategically planned, implemented and managed the admission and communication plan for educating over 60,000 prospective students about the Savannah College of Art and Design and its five international campus locations through web, print, social media and video communications. Responsible for the research, art direction and messaging of 1,400 publications and advertising projects, over 100 videos and 12,000 social media interactions. Recognized with over 50 production and communications awards.

Directed a staff of twenty-two people in Savannah and Atlanta, Georgia. Responsible for over 2,000 photo shoots and 400 video productions annually produced for the communications and marketing department at SCAD; securing quality, managing goals and insuring messaging. Created and managed the website SCAD.TV.

Responsible for managing production staff in the creation of all award winning promotional, educational, web, and presentation videos, as well as producing live events and webcasts for the university and the office of the President.

Directed a staff and curatorial team responsible for ten SCAD galleries and the permanent collection including work from: The Earle W. Newton Collection of British and American Art, The Walter O. Evans Collection of African American Art, The 19th -and 20th-century Photography Collection, and The Modern and Contemporary Art Collection. Exhibited work from artists such as, Andy Warhol, Cartier-Bresson, Mapplethorpe, Robert Rauschenberg, Salvador Dali, Dennis Hopper, David Byrne and Faith… Show more Directed a staff and curatorial team responsible for ten SCAD galleries and the permanent collection including work from: The Earle W. Newton Collection of British and American Art, The Walter O. Evans Collection of African American Art, The 19th -and 20th-century Photography Collection, and The Modern and Contemporary Art Collection. Exhibited work from artists such as, Andy Warhol, Cartier-Bresson, Mapplethorpe, Robert Rauschenberg, Salvador Dali, Dennis Hopper, David Byrne and Faith Ringgold. Managed docent program training and scheduling. Initiated the development of an online database documenting the university’s extensive permanent collection. Worked closely with visiting artist Judy Pfaff on a site-specific installation. Additionally, facilitated student, faculty and alumni exhibitions. Show less

Master'S Degree, Film And Television

Bachelor'S Degree, Communication, Journalism, And Related Programs