The official Scottish distributor of Fenix Xcell and Private Estate, our company creates bespoke golf products for both retail and corporate clients throughout Scotland. From an initial idea to delivery we provide a professional service every step of the way.

• Promoted to Sales and Distribution Manager in August 2021 • Large part of this role included Brand Management responsibility over the Acushnet family of brands, delivering over 20% growth in sales by year end and a record year for the brand in the Middle East• Assumed oversight and responsibility for all retail operations across the company's 17+ golf retail outlets. Delivered a record sales year in 2021 again.• Coordinated the launches of 2 more new stores at Abu Dhabi Golf Club and Golf Superstore Mall of the Emirates.• Responsible for coordinating large retail events at the DP World Tour Championship, Aviv Championship and Slync.io Dubai Desert Classic, DP World and Aviv being the companies first full scale retail activations post covid. • Slync.io Dubai Desert Classic was a particular highlight for me given the challenge of elevating the retail offering at this newly anointed Rolex Series event, we successfully delivered with a well received activation that significantly increased turnover by over 20% compared to pre covid events.

• Sales and Brand Representative at the leading distributor of high-end golf equipment and apparel in the Middle East region• Major focus on equipment retail, running sales events across the region that resulted in a boost in sales across key accounts• From 2020 took on Brand Management responsibility for Ping, delivering 70% growth in first major product launch.• Demonstrated a high level of organisational and sales acumen when delivering an international schedule of events not only in UAE but Oman, Bahrain, Qatar, Saudi Arabia and Azerbaijan• Displayed excellent retail and event management skills at both DP World Tour Championship and the Omega Dubai Desert Classic, personally responsible for delivering unique bespoke activations which helped towards record breaking sales numbers at both events, with an increase of 20% year on year• Exceptional level of retail acumen shown in developing strategies for successful store openings, in particular Golf Superstore which as a result increased sales year on year by over 100% • Took on the role of Retail Manager at Emirates Golf Club starting October 2020, taking top line monthly sales figures from year to year decline in month one to a 46% increase by Feb 2021• Have developed an extensive client list in the Middle East region throughout my time with prosports on the back of the professional services I’ve provided

• Engaged in aiding the development of an augmented digital marketing strategy for a leading business/sport performance training company.• Initially consulted to provide an audit of the company social media strategy• Following on from the audit, was retained by Gazing as an ongoing consultant for their digital strategy. This role replaced their existing PR firm• Role includes management of social media accounts, consulting on digital content creation and promotional work on the Red to Blue certification campaign

• Initially used as a means of supplemental income in the winter months, was able to develop a broad experience in operations management• Enhanced customer service and communication skills through constant customer contact• Developed Conflict/issue resolution abilities in real time which improved decision making skills • Expanded stakeholder management and problem-solving abilities in daily management of domestic and commercial customers, as well as the implementation of projects such as next generation ticketing technology and traffic management• Demonstrated financial management skills in managing daily cash flow within the business• Displayed exceptional operations management skills in the implementation period of a new timetable • A team motivator and leader in a fast paced environment

• Ran a consultancy business initially focused on the golf industry with development through effective stakeholder engagement• Demonstrated a high level of skill, tenacity and strength of mind, as well as a holistic approach to continual improvement as demonstrated by several professional wins including leading Tartan Tour event P&H Championship, Open Championship Regional Qualifying and multiple Tartan Tour pro am wins.• Showed strong stakeholder management skills to acquire and maintain corporate sponsors Gazing Performance Systems, MMPS contracts, Digitonic and GNR Analytics, using the digital portal and displaying exceptional influencing skills.• Displayed event management skills to plan and implement multiple corporate events such as charity days, VP reward days, customer events and clinics• Developed website along with Purple Puddle as part of brand strategy to increase sponsorship and revenue• Through effective stakeholder management, was able to engage in wider consultancy projects with Worldwide Hole in One and Apples and Bears developing innovative go to market strategies based on field testing and growth market analysis both domestically and worldwide.• Currently developing an augmented social media strategy for Gazing Performance Systems• Used a variety of skills required to run a business including financial management, business planning, forecasting and logistics management.

• Displayed an exceptional aptitude for retail helping increase the turnover of the business by targeting specific product areas such as Odyssey putters, selling double the shop stock of putters in one sales event, marketing through and online/facebook campaign. • Developed an exceptional aptitude for event management and project management whilst organising activities for a variety of visiting groups to the club, contributing to a 40% increase in green fee revenue for the club during my tenure • Showed exceptional strategic planning and project management in the design and implementation of a junior coaching academy, increasing the club junior membership by double. Additionally, delivered a variety of coaching courses for all standards of golfer, having upwards of 30 regular clients. • Improved the financial management of the business by using spreadsheet skills to devise the financial account management system for member’s store credit accounts.• Highly involved in sales forecasting and stock management within the business

• Assisted in the production of live Domestic and European football, as well the delivery of Domestic highlight packages whilst studying at University of Strathclyde• Involved in a qualitative data collection project in the lead up to the launch of the Setanta golf channel• Responsible for data research and analysis in order to brief presenters and studio guests, enhancing the overall quality of the match coverage• Involved in data collection for onsite match-day production at various locations around Scotland, documenting key match incidents, streamlining the match highlights compilations process