A global citizen and brand strategist that translates world culture for global corporations. Through his affiliation with amazing creatives, Paul has produced experiences with superstars and brands over 20 countries, including the Kanye West Saint Pablo Tour, HP, Gumball 3000, Pillsbury, USO, and Middle East Ministries of Culture.

As the co-founder and Chief Creative Officer for Mezz Brands/Climb, Paul Saunders secured funding to help elevate the CBD community and culture, by providing consumers with a safe and effective way to enjoy products. Mezz Brands originated in one of the largest legal cannabis distribution states, Colorado, in Denver specifically. Since its launch, Mezz has sold 100,000's units across over 200 U.S. dispensaries. Whether for wellness, or recreational purposes, Paul and his team have worked diligently to remove the stigma of adult use, by creating the Mezz Lifestyle. The Mezz lifestyle enhances your consumption experience thru art, music, tech, fashion and cultural moments. Paul continues to lead consumption culture in a cutting-edge movement that provides people with the opportunity to learn and understand adult use products, consumption, and its benefits. Mezz Brands continues to push the envelope as an industry thought leader, engaging the canna community through event experiences including Mezz Talks, Cann-I-Dine, and activations during high profile moments such as Mezz Bowl, NBA All Star Weekend, and The GRAMMYs. From creating the innovative style of the Mezz pens, to the brand’s apparel, Paul has brought together investors, CEOs, artists, and athletes, to not only discuss the functionalities that Mezz provides, but to continue to break the stereotypes. Most recently Paul launched the first cannabis town hall at Medgar Evers College in which industry leaders discussed inclusion and business opportunities in the industry.

· Develop activation tactics for Coors Light Program to increase market share within 8 national markets via on-premise sampling, and amazing experiential events. · Review Coors Influencer Program recaps and calendars to ensure achievement of team strategies, tactics, and standards on-premise and via social media outlets.· Review local programming budgets and, providing periodic progress reports to local event directors and experiential managers.· Manage event contracts ensuring flawless execution of activations for venues, vendors, and talent.· Analyze and propose event-planning procedures to improve implementation process.

• Visionary, and co-founder of an enterprise that built a brand to service over 500 clients in over 15 countries. • Managed budget, logistics, production, staff and talent for multiple international tours.• Launched, and managed a 8,000 square foot office, recording studio, and music school. • Contracted staff, venues and talent for marketing campaigns. • Developed creative copy for print, video, viral, and radio ads. • Conducted research on emerging music applications for competitive sales. • Contracted with US Government, Fortune 500, and prestigious Universities. • Produced events in over 15 countries.

Experiential Marketing• Built tobacco brand awareness through innovative lifestyle/event marketing campaigns that saw the State of Virginia become the No. (1) Venue Associated Sales – VAS market in the United States.• Created and executed focused event marketing campaigns with limited resources; while building a core network of brand ambassadors and loyal staff members that fostered demand.• Contracted venues for signage and generated sponsorship agreements for multiple brands.• Negotiated sponsorship fees with venues.

Launched services with Blaze/Vibe magazine. Generated creative ideas and designed marketing plans that was implemented to secure a 14-24 demographic. Designed, pitched and launched a telecom cutting edge service that integrated corporate clients with Hip Hop fans.