Paul Schaum Email & Phone Number

Ideate, produce, edit, and publish video-first content out of the Locked On Podcast network shows to help drive listens to the podcasts and help develop the brand of Locked On.Manage all national Locked On social media accounts.Assist show hosts with social media content creation and distribution.Spearhead graphic design operations, including developing and implementing brandstandards.Create social media strategy in accordance with company objectives.Update, manage and maintain Locked On website. Developed paid advertising strategy in accordance with company objectives. Manage company's paid advertising campaigns.

Managed team of 4-6 digital marketing interns.Developed a comprehensive marketing strategy for all business initiatives.Managed all social media platforms, including scheduling, publishing and creatingcontent.Managed daily email marketing campaigns, including weekly newsletter with 46,000+opt-in subscribers.Managed content calendar for all marketing initiatives.Managed and maintain website using WordPress.Managed paid advertising campaigns on Google and Meta.Pulled analytics and build reports tracking social media, email, SEO, and paid advertisingperformance.Worked with Director of Business Development to attract, acquire and retain sponsors andpartners for the Tour.Assisted in the development of several new alternate revenue streams, including adigital advertising package.

Los Angeles, California, United States

Managed all social media platforms, including scheduling, publishing and creating content.Developed social media marketing strategy to increase efficiency and effectiveness in pursuit of our goal of growing followers, reach and engagement on all social platforms.Managed Instagram brand suite including 5 pages totaling more than 2 million followers. Increased Instagram following by more than 36% in first 18 months.Implemented LinkedIn newsletter that increased engagement on the platform and B2B lead generation for Ranker Insights.Implemented short-form video initiative that has generated tens of millions of views and increased brand recognition on social media.Created comprehensive editorial calendar featuring important pop culture and entertainment dates that is used by all content creators at Ranker.Managed small team of designers, writers and social media experts focused on growing brand awareness and recognition online.Pulled analytics and built reports tracking social media performance across Ranker's suite of brands.Assisted with sales initiatives and RFPs to acquire advertisers and sponsors for the website and social.Created and developed video game show built around Ranker's extensive library of fan-voted lists.Managed Ranker Press Blog featuring PR mentions within the industry.Helped create and develop a set of brand-focused design templates used by Ranker employees on social sites.

Phoenix, Arizona, United States

Manage, schedule and publish daily e-newsletter to an audience of 15,000+ opt-in subscribers.Increased weekly newsletter subscribers by 140% in first ten months.Manage all social media platforms, including scheduling, publishing and creating content.Increased LinkedIn and Instagram followers by 45% in first ten months.Helped increase web traffic to azbigmedia.com by 57% in first ten months, surpassing 25 million page views during that span and surpassing the highest annual total in company history.Increased digital advertising revenue by 44% in first ten months, surpassing the highest annual total in company history.Managed portfolio of up to 40 monthly advertisers, delivering 11 million impressions per month at an above average click-through rate.

Scottsdale, Arizona

Hired, trained and managed a team of 2 writers, 2 social media coordinators and 1 graphic designer.Created, revised and implemented the company’s overall social media and marketing strategies.Improved page content, keyword relevancy and branding to achieve search engine optimization goals.Conducted marketing meetings with staff members to collaborate and review proposed strategic suggestions.Proofread, edited and evaluated final copy to verify content aligned with established guidelines and marketing strategy.Worked with graphic artists and other team members to produce captivating and successful content for marketing campaigns.Analyzed data via Google Analytics to track progress and make necessary adjustments to current marketing strategy.Collected email sign-ups and managed email marketing campaign in accordance with overall marketing strategy.Served as content manager, which included content creation, strategies, scheduling and editing.

Scottsdale, Arizona

Proofread, edited and evaluated final copy to verify content aligned with established guidelines and marketing strategy.Analyzed key performance indicators monthly, applying data analytics to drive future strategic planning.Improved page content, keyword relevancy and branding to achieve search engine optimization goals.Managed social media accounts and created content in accordance with industry trends.Created and managed weekly content and marketing calendar.

Scottsdale, Arizona

Analyzed key performance indicators monthly, applying data analytics to drive future strategic planning.Improved page content, keyword relevancy and branding to achieve search engine optimization goals.Created social media content in accordance with current marketing strategy to drive consumer engagement.Managed social media accounts and created content in accordance with industry trends.

Scottsdale, Arizona

Phoenix, Arizona

Developed marketing content such as blogs, promotional materials and advertisements for social media.Analyzed key performance indicators monthly, applying data analytics to drive future strategic planning.Improved page content, keyword relevancy and branding to achieve search engine optimization goals.Created social media content in accordance with current marketing strategy to drive consumer engagement.Managed social media accounts and created content in accordance with industry trends.

Scottsdale, Az

Customer service.

Online

I covered the NFL, MLB, and NCAA football.

Online

I covered the Arizona Cardinals and other NFL news.

Gurnee, Il

I assist with day-to-day operations including invoicing, customer service, data entry, etc.I have worked in the same position for this company on two other occasions while I was home for the summer. I worked from May 2013-August 2013 and May 2014-August 2014.

Fort Atkinson, Wi

I was the assistant boys' basketball coach at the freshmen level; however, I coached a team of my own known as the "B Team."

University Of Wisconsin-Whitewater In Whitewater, Wi

I hosted a sports talk show on campus called "Hawk Talk." We talked about national pro sports primarily, occasionally touching on local college sports.

Fort Atkinson, Wi

I worked in the sports department of this local newspaper. My job was to cover a wide range of high school athletics around the Madison area. I wrote stories along with taking photographs for the newspaper.

Bachelor’S Degree, Journalism

Activities and Societies: Royal Purple (Campus Newspaper), Hawk Talk (Campus Sports Talk Radio Show)

High School

Activities and Societies: Football (2-year Captain), Basketball, Golf