Highly skilled and passionate Senior Marketing Professional with more than 18 years’ experience in international and local market environment. Strong experience in leading successful marketing initiatives across multiple channels and markets in Europe. Deep understanding of Consumers and Trade needs and motivations to accelerate profitable growth in a highly competitive environment.With a vast experience both in advertisement and FMCG my main areas of expertise are brand and product management from idea to launch, local advertising campaigns development and global campaigns implementation with a consumer centric mindset.High level of digital and consumer relationship marketing understanding as I led corporate CRM and digital programs for several years.Self-Driven, result focus and people passionate I develop highly trustful relationships with cross-functional teams I lead or that I participate in.