Paula Aranegui Bau Email & Phone Number

Madrid, Community Of Madrid, Spain

Madrid, Community Of Madrid, Spain

- Lead Digital Transformation initiatives across countries, with a primary focus on deploying Data & Analytics solutions (including GA4 migration, Power BI implementation, and ETL setup). - Orchestrate global CRO efforts to improve websites and apps KPIs performance, driving initiatives across brands and countries while overseeing UX enhancements..

- B2C web manager: KPIs definition, monitoring and reporting.- Product roadmap definition: features definition, priorization and digital merchandising manager.- Analysis and conversion optimization responsible.

Greater Madrid Metropolitan Area

- Ecommerce digital growth acquisition: paid media, promotions, CRM and CRO strategies and execution.- UX/UI coordination alongside Design Team in HP, Product pages and check out.- Product performance monitoring.

Madrid Y Alrededores, España

- Acquistion paid media channels coordination for Spain and Portugal with local team and external Agency: budgeting, monitor and analyse results in a weekly and monthly basis.- Outreach and awareness digital channels management: look for innovative proposals, drive results to Stakeholders and digital training.- Digital media activations management for.

- Project Marketing Manager: Coordinate digital marketing initiatives in EU and LATAM areas for going to market projects such as New Product arrivals throughout the complete conversion funnel, from landing page optimization to Paid Media Stragegies.- Monitor and analyze Brand Activations with Influencers.- Drive traffic and performance of e-commerce site.

Madrid Area, Spain

Co-Founder of ecommerce site, spanish start up based on "mix and match" socks style philosophy. Designed in Spain and manufactured in Portugal, we provide high quality unisex cotton socks.We challenge our Customers or Community to combine among our designs, so you will multiply your socks stock in an efficient, incomformist and bold style! Join us!

Madrid Area, Spain

- Local business development, such as M&A, AdSales and innovative business co-operations with B2B partners.- Overall responsibility for maintaining and developing Company´s contact network within media (On&Off).- Identifying locally best possible deals and targets to be performed by Acquisition Team and negotiate them.- Spokesperson for the Company with.

Madrid Area, Spain

- Online and Mobile acquisition channels management.- Online and Mobile Advertising media plan definition and execution.- Campaign set up, develop and KPI monitoring in a daily basis.- Analysis and identification of data/performance trends, and communicate figures to HQ Management Team in a weekly basis.- ROI Management: Execute optimization strategies to.

Madrid Area, Spain

BUSINESS DEVELOPMENT: - Define and perform new business lines of the company and strategic agreements for both sites, media www.lainformacion.com, and how-to site, www.practicopedia.com- Develop and execute deals with Internet partners: revenue, brand positioning, content syndication.MARKETING: - Coordination and supervision of Marketing issues: media.

Madrid Area, Spain

Duties performed: - Client Portfolio Management: Client Acquisition and Key Account Management (Some clients: Paradores, Banco Popular, Pfizer, Universidad Camilo José Cela, Murcia Turismo, Philips, Nivea).- Needs Analysis, Presentation of Commercial Offers, Negotiation and Conclusion.- Check and Follow-up of production tasks.

Ux / Ui Bootcamp, User Experience And User Interface Design, Partime Programme

Bachelor'S Degree, Global Senior Management Program (Gsmp)

Joint program between Chicago Booth and IE Executive Educationl, GSMP brings high performance approach towards three core capabilities.

Master In Business & Marketing Management

Law Degree

Activities and Societies: Participación en ELSA (Asociación Internacional Estudiantes de Derecho); participación en voluntariado.