Paula Arruda Email & Phone Number

State Of São Paulo, Brazil

São Paulo, São Paulo, Brasil

São Paulo, Brazil

- Development of visual concepts aligned with the objectives of each campaign;- Deployment of the key visuals (KV) across a variety of formats and platforms, including digital pieces (social media, online banners) and print (posters, hoardings, brochures, magazine ads);- Creation of assets for both digital and traditional media, such as social media, websites, email marketing, print ads, billboards, among others;- Crafting visually appealing and relevant content for email marketing, combined with persuasive messaging to increase open and conversion rates for each campaign;- Collaboration with the marketing team to present and discuss ideas, concepts, and campaign progress;Finalization of print-ready files, ensuring compliance with technical and quality requirements;- Offering creative insights and constructive feedback to enhance the development and execution of campaigns.

São Paulo, Brazil

- Development of innovative visual concepts aligned with needs and objectives;- Creation of high-quality graphic projects, including campaign and launch key visuals (KV), promotional materials, prints, trade show booths, and others;- Direct relationship with suppliers to ensure the best cost-effectiveness and quality of materials and services;- Negotiation of project budgets, ensuring they stayed within the defined budget;- Development of advertising campaigns covering digital and traditional media;- Implementation of cohesive communication strategies across various platforms, including social media, websites, email marketing, print ads, among others;- Close collaboration with the marketing team to align communication strategies and objectives;Contribution to the development of marketing plans and execution of promotional activities to promote the brand and company products/services;- Management and continuous update of the company website, ensuring an optimized user experience and relevant content;- Refinement and adaptation of brand identity elements to better match the preferences, values, and expectations of the specific audience;- Ensuring that the visual identity was consistent and cohesive across all points of contact with the public;- Guidance and supervision of intern development within the design team;- Comprehensive review of the user experience on the company website;- Implementation of a new website with visual and functional improvements to make navigation more intuitive and enjoyable for customers;- Integration of gamification elements strategically to increase user engagement and interaction with the site.

- Development of visual concepts and graphic projects;- Direct contact with suppliers for budgeting materials/projects;- Planning and supervision of events;- Creation of On/Off Media.

São Paulo, Brazil

- Development of integrated advertising campaigns, covering both digital and traditional media, such as social media, website assets, email marketing, print ads, flyers, brochures, among others;- Close collaboration with the planning and media team to understand campaign objectives, target audience, and budget;- Contribution to identifying the most suitable channels and platforms to achieve clients' communication and marketing goals;- Specific visual direction for key clients, ensuring consistency and alignment with brand identity and strategic objectives;- Ensuring that visual elements, such as logos, color palettes, and typography, comply with brand guidelines and are effectively applied across all communication pieces;- Diverse experience working with a wide range of clients from different sectors and industries, such as jewelry stores, supermarkets, burger joints, metalworking industries, and more;- Creative adaptation to different contexts and specific needs of each market niche, ensuring tailored and effective design solutions.

Bacharelado, Graphic Design

Curso Técnico Integrado, Advertising