Paula Arruda

Paula Arruda Email and Phone Number

Designer sênior @ Kelev
State of São Paulo, Brazil
Paula Arruda's Location
Barueri, São Paulo, Brazil, Brazil
Paula Arruda's Contact Details

Paula Arruda personal email

n/a
About Paula Arruda

Olá! Eu sou Paula Arruda, uma entusiasta do design em todas as suas formas. Meu caminho começou com uma formação em Publicidade e Propaganda pelo Ensino Médio Técnico, concluída em 2019. Em 2020, dei meus primeiros passos na indústria como designer gráfica júnior na Agência de Publicidade 1123. Logo em seguida, ingressei na Universidade Anhembi Morumbi para cursar Design Gráfico. No ano seguinte, assumi o cargo de designer no Escape 60', onde iniciei como estagiária e acabei liderando o departamento de criação, aprimorando minhas habilidades significativamente. Em 2023, fui convidada pela Agaxtur Viagens para assumir o papel de diretora de arte, consolidando minha experiência em criação de mídias on e off, contribuindo estrategicamente para campanhas, desenvolvendo conceitos visuais e projetos gráficos, além de trabalhar com criação de KV e seu desdobramento, manutenção de sites, e-mail marketing, entre outras atividades.Vamos criar designs impactantes juntos!Portfólio: https://www.behance.net/psarruda

Paula Arruda's Current Company Details
Kelev

Kelev

View
Designer sênior
State of São Paulo, Brazil
Website:
kelev.com.br
Employees:
7
Paula Arruda Work Experience Details
  • Kelev
    Designer Sênior
    Kelev
    State Of São Paulo, Brazil
  • The Bakery Brasil
    Designer Pleno
    The Bakery Brasil Aug 2024 - Present
    São Paulo, São Paulo, Brasil
  • Agaxtur Viagens
    Art Director
    Agaxtur Viagens Aug 2023 - Aug 2024
    São Paulo, Brazil
    - Development of visual concepts aligned with the objectives of each campaign;- Deployment of the key visuals (KV) across a variety of formats and platforms, including digital pieces (social media, online banners) and print (posters, hoardings, brochures, magazine ads);- Creation of assets for both digital and traditional media, such as social media, websites, email marketing, print ads, billboards, among others;- Crafting visually appealing and relevant content for email marketing, combined with persuasive messaging to increase open and conversion rates for each campaign;- Collaboration with the marketing team to present and discuss ideas, concepts, and campaign progress;Finalization of print-ready files, ensuring compliance with technical and quality requirements;- Offering creative insights and constructive feedback to enhance the development and execution of campaigns.
  • Escape 60'
    Graphic Designer
    Escape 60' Jul 2022 - Aug 2023
    São Paulo, Brazil
    - Development of innovative visual concepts aligned with needs and objectives;- Creation of high-quality graphic projects, including campaign and launch key visuals (KV), promotional materials, prints, trade show booths, and others;- Direct relationship with suppliers to ensure the best cost-effectiveness and quality of materials and services;- Negotiation of project budgets, ensuring they stayed within the defined budget;- Development of advertising campaigns covering digital and traditional media;- Implementation of cohesive communication strategies across various platforms, including social media, websites, email marketing, print ads, among others;- Close collaboration with the marketing team to align communication strategies and objectives;Contribution to the development of marketing plans and execution of promotional activities to promote the brand and company products/services;- Management and continuous update of the company website, ensuring an optimized user experience and relevant content;- Refinement and adaptation of brand identity elements to better match the preferences, values, and expectations of the specific audience;- Ensuring that the visual identity was consistent and cohesive across all points of contact with the public;- Guidance and supervision of intern development within the design team;- Comprehensive review of the user experience on the company website;- Implementation of a new website with visual and functional improvements to make navigation more intuitive and enjoyable for customers;- Integration of gamification elements strategically to increase user engagement and interaction with the site.
  • Escape 60'
    Graphic Design Intern
    Escape 60' Aug 2021 - Jul 2022
    - Development of visual concepts and graphic projects;- Direct contact with suppliers for budgeting materials/projects;- Planning and supervision of events;- Creation of On/Off Media.
  • Agência
    Junior Graphic Designer
    Agência Nov 2020 - Aug 2021
    São Paulo, Brazil
    - Development of integrated advertising campaigns, covering both digital and traditional media, such as social media, website assets, email marketing, print ads, flyers, brochures, among others;- Close collaboration with the planning and media team to understand campaign objectives, target audience, and budget;- Contribution to identifying the most suitable channels and platforms to achieve clients' communication and marketing goals;- Specific visual direction for key clients, ensuring consistency and alignment with brand identity and strategic objectives;- Ensuring that visual elements, such as logos, color palettes, and typography, comply with brand guidelines and are effectively applied across all communication pieces;- Diverse experience working with a wide range of clients from different sectors and industries, such as jewelry stores, supermarkets, burger joints, metalworking industries, and more;- Creative adaptation to different contexts and specific needs of each market niche, ensuring tailored and effective design solutions.

Paula Arruda Education Details

Frequently Asked Questions about Paula Arruda

What company does Paula Arruda work for?

Paula Arruda works for Kelev

What is Paula Arruda's role at the current company?

Paula Arruda's current role is Designer sênior.

What is Paula Arruda's email address?

Paula Arruda's email address is pa****@****.com.br

What schools did Paula Arruda attend?

Paula Arruda attended Universidade Anhembi Morumbi, Fieb - Fundação Instituto De Educação De Barueri.

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