Paula Baeza Email & Phone Number

Mislata, Es

Valencian Community, Spain

- Collaborated with the C-level to develop and execute the organizational strategy.- Interacted with all departments to support daily operations, reporting directly to the CEO, ensuring seamless execution of company objectives and optimizing resource allocation for the efficient day-to-day running of the business.- As head of people: Spearheaded HR initiatives to optimize talent acquisition and employee engagement and aligning workforce development with long-term growth objectives. Led the growth of the team from 23 to 65 employees in one year.Led employee relations initiatives, resolving workplace conflicts through mediation and ensuring full compliance with labor laws.

Valencia, Spain

- Established and directed the finance, accounting, human resources, and operations departments, implementing robust processes that drove organizational efficiency and supported the company’s growth trajectory.- Positioned Zeleros as an industry leader by actively represented the company at meetings, startup events and conferences, increasing brand visibility and facilitating strategic partnerships with stakeholders.- Managed company financials. Prepared detailed financial projections and ensured budget compliance, while coordinating with external partners to maintain tax compliance and secure financial accountability- Facilitated fundraising endeavors by crafting investor presentations and assuming a pivotal role in due diligence processes, leading to successful capital raises exceeding €7 million.

• Revenue: Support 16,000 digital accounts goal for Q1 by ensuring daily lead flow and conversion rates are meeting the forecast. - Monitor and Analyze Paid Media and programs to thrive revenue and growth.- Monitor paid search keywords and analyze weekly reports to understand opportunities in the paid media space.- Analyze % of paid versus organic leads across digital sites to understand ROI and growth opportunities.- Build weekly and monthly reports and tell a story with the data.- Creating Facebook paid ads to develop Facebook audience to drive acquisition efforts.• Growth: Monthly competitive analysis of the payments landscape to support growth and revenue opportunities.- Presenting monthly reports to the digital team on competitive trends, rates, offers and positioning.- Monitors competitive paid search landscape through use of SEM Rush tool.• Customer Experience: Help improve customer support experience across all digital channels.

Responsible of marketing research and managing Google analytics for our different social media accounts in order to develop marketing strategic plans.

- Collaborated in the strategic planning and execution of marketing actions for new clients.- Conceptualized and executed an innovative marketing campaign for a toy company, increasing brand awareness- Managed social media approach based on new strategies and approved by key decision maker.

Bachelor’S Degree - Business Administration, Concentration: Strategic Marketing

Activities and Societies: Member of TealTV´s Marketing department Women´s soccer club Study Abroad Ambassador

Programming For Non-Programmers, Computer Programming

Bachelor’S Degree, International Business