Paula Chen

Paula Chen Email and Phone Number

Media Planning Supervisor at IPG Mediabrands @ SPRG Consulting
Paula Chen's Location
New Taipei City, New Taipei City, Taiwan, Taiwan, Province of China
About Paula Chen

Paula Chen is a Media Planning Supervisor at IPG Mediabrands at SPRG Consulting.

Paula Chen's Current Company Details
SPRG Consulting

Sprg Consulting

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Media Planning Supervisor at IPG Mediabrands
Employees:
5
Paula Chen Work Experience Details
  • Sprg Consulting
    Digital Communications Manager
    Sprg Consulting Sep 2023 - Present
    台灣 臺北市 信義區
  • Publicis Groupe
    Digital Communications Associate Manager
    Publicis Groupe Feb 2022 - Jul 2023
    台灣 臺北市 大安區
  • Ipg Mediabrands
    Senior Planner
    Ipg Mediabrands Apr 2021 - Feb 2022
    台灣 臺北市 信義區
  • Mediabrands
    Media Planning Supervisor
    Mediabrands Jul 2019 - Apr 2021
    Taiwan
    主要服務客戶為美國運通銀行與Netflix, 負責線上與線下年度媒體提案、執行、監測。善用GA與 媒體工具挖掘品牌機會點,制定可視化數位行銷方案達成品牌行銷目標。突破既有媒體框架,為品牌發想、策畫、執行媒體跨界合作。美國運通以drive線上申辦卡片數為目標,在我負責品牌期間靈活應對市場變化(包含疫情影響出遊旅行)並調整媒體策略, 在疫情期間亦能達成品牌目標卡片線上申辦數。服務Netflix 期間,為多部影劇提供策略性且具話題性的整合行銷操作,多次與國內外知名媒體跨界合作,包含ET-Today, KKBOX,LINE webtoon、AsiaYo等, 2017-2019年期間Netflix在台灣的使用率提高。媒體跨界合作案例: 1/ 疫情間無法出國, 此時Netflix要推播4部外國影劇, 因此結合旅遊網AsiaYo合作「幻想假期」帶領觀眾暢遊在異國的影劇之旅, 一解無法出國之苦 : https://asiayo.com/event/Netflix-travel/campaign.html2/ 結合「比悲傷更悲傷的故事」中的廣播情境設定,在KKBOX創造「QQ解愛電台」,線上活動的互動比預期高出2倍+:https://www.kkbox.com/about/tw/zh-tw/ad-cooperation/showcase_detail/3162
  • Phd
    Media Planner
    Phd Sep 2017 - Jun 2019
    Taiwan
    主要負責客戶為聯合利華髮品品牌。負責線上與線下年度媒體提案、執行、監測。善用GA與 媒體/消費者分析工具(Niersan Ariana, clare decision, comscore, OPviews等..)挖掘品牌機會點,制定可視化數位行銷方案與Content co-op(包含電視節目置入、戶外活動執行)來達成品牌行銷目標。2018年我負責的髮品品牌在預算不變的條件下, Consideration +11.4% (同期業界最佳) : 品牌搜尋量+365%; 銷售成長率+25%。
  • Asiapac Net Media Limited
    Marketing Development Specialist
    Asiapac Net Media Limited Mar 2016 - Jun 2017
    Taiwan
    陌生開發潛在品牌, 曾服務過的品牌類型囊括銀行、房地產、保健食品、旅行社、珠寶業、健身房等多種類型客戶,在不同產業中磨練出市場洞察力。透過產業趨勢洞察、官網流量分析、競品的媒體策略分析來挖掘品牌機會點,並規劃具體可測量的數位行銷方案,達成品牌行銷目標。在職期間曾榮獲銷售業績第1、並代表公司作為數位講師為百位客戶介紹數位行銷方案。

Frequently Asked Questions about Paula Chen

What company does Paula Chen work for?

Paula Chen works for Sprg Consulting

What is Paula Chen's role at the current company?

Paula Chen's current role is Media Planning Supervisor at IPG Mediabrands.

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