Marketing Coordinator
P. A. Group
● Organised 08 competitions, 04 marathons and 04 child races for an audience of 40 thousand people, securing a 50% decrease in costs for the company.● Increase the company’s profit by 20% through a customer retention campaign.● Manage sponsorships for gastronomic, cultural, musical, and business fairs.● Meet with company directors to discuss business needs and present options.● Administer department budget and negotiate service costs.● Organise and coordinate event execution/production, including services, venue rentals, catering, production agencies, and ticketing.● Handle event communication and promotion.● Analyse event management market to collaborate with marketing for planning initiatives.● Coordinate brand transitions during marketing/promotional activities.● Enhance brand perception, reputation, and usage through strategic initiatives.● Coordinate and manage budgets, overseeing purchases and orders.● Conduct pre/post-experience evaluation meetings for improvement.● Implement technology solutions to enhance participant experience and engagement.● Evaluate and select event themes and concepts aligned with the brand.● Develop and maintain relationships with key influencers and innovators.● Promote team creativity and encourage innovative approaches.● Coordinate marketing efforts, including social media strategies, and promotional materials.● Implement feedback mechanisms for continuous improvement.