Paula Haskell Email & Phone Number

•Daily administration and maintenance of CRM system, prospecting databases, and sales leads process•Extensive outreach to prospective and existing customers •Create and execute integrated national builder and developer prospecting campaigns•Execute fulfillment of digital sales collateral•Market analysis support•Daily communication and collaboration with Regional Managers for in-territory lead management and analysis.

Albany, New York Metropolitan Area

-Responsible for maintaining the company’s job postings across all job boards and sales marketing programs-Update and maintain Express websites-Develop the marketing strategy, editorial calendar development and influence engagement strategies to build consistency around each location’s personality and voice-Collaborate with internal teams and vendors to cross-promote search engine marketing, paid media advertising, content/social media platforms, website enhancements, and other digital marketing initiatives-Consistent management of all social media platforms -Work with a variety of internal teams to consistently research, create and post compelling content and maximize impact across each social channel for optimized engagement-Promote event activities

Hearst is one of the nation's largest diversified media, information and services companies with more than 360 businesses. Its major interests include ownership in cable television networks such as A&E, HISTORY, Lifetime and ESPN; global ratings agency Fitch Group; Hearst Health, a group of medical information and services businesses; 31 television stations such as WCVB-TV in Boston and KCRA-TV in Sacramento, Calif., which reach a combined 19 percent of U.S. viewers; newspapers such as the Houston Chronicle, San Francisco Chronicle and Albany Times Union, nearly 300 magazines around the world including Cosmopolitan, ELLE, Harper's BAZAAR and Car and Driver; digital services businesses such as iCrossing and KUBRA; and investments in emerging digital entertainment companies such as Complex Networks and AwesomenessTV. Follow us on Twitter @HearstLive and @Hearst.

Albany, New York Area

The Alliance for Women in Media (AWM) is a nonprofit organization created by women in 1951, that works to support women in the media in all different forms.We are committed to supporting women across all media segments, to expand networks, educate and celebrate accomplishments.Through recognition events and professional development, our purpose is to bring talented, dedicated, established and up-and-coming women in media together. Our members benefit from shared ideas and experiences, and receive access to professional training and the acknowledgement they deserve.Our mission: The Alliance for Women in Media connects, recognizes, and inspires women across the media industry.We’ve come a long way ladies.

Albany, New York Area

Albany, New York Area

- Doubled client count of assigned territory- Closed new restaurant accounts through merchant cash advance & marketing services- Developed new relationships through networking and referrals - Collaborated with account managers, internal contract operations, and inside sales representatives to ensure company goals are met- Subject matter expert on all product developments, new services, and internal changes in policy, technology, and sales initiatives

Latham, Ny

iHeartMedia is a leading global media and entertainment company specializing in radio, digital, outdoor, mobile, social, live events and on-demand entertainment. During my tenure, I: 🔹 Identified and developed new business opportunities🔹 Maintained and expanded existing client relationships🔹 Offered solutions to help clients achieve business goals🔹 Negotiated rates based on budgets 🔹 Prepared orders, resolved billing issues, submitted regular reports regarding sales, pipeline lists, forecasts and competitive analysisWith over a quarter billion monthly listeners ​in the U.S., iHeartMedia has the largest reach of any radio or television outlet in America with 858 broadcast radio stations in more than 150 markets

Latham, New York

🔹 New business development through event based marketing in the Capital Region🔹 Consulted business owners, managers, and advertising agencies on marketing initiatives🔹 Created, presented, and sold on-air, online, and on-location advertising solutions to help local and national advertisers increase their market share🔹 Developed integrated streaming, video pre-roll, email marketing, social media, promotional, and display campaigns via six radio station websites

Troy, New York

🔹Obtained 85 new clients 🔹Sold SEO, SEM, pay-per-call, pay-per-click online advertising solutions to decision makers of SMBs nationwide

Bachelor Of Arts, Mass Media Communications

Selling Skills And Sales Operations