Paula Natal Rodilla Email & Phone Number

Gijón, Principado De Asturias, España

Contributing to the UX/UI design of a personalized e-commerce search engine for major brands, improving user experiences and functionality. I also helped design and develop Playboard, creating tools for data visualization and search to enhance product interactions. As a team leader of up to 12 people, I contributed to the company's growth from 60 to 300 people in less than 2 years by building a Brand Center with the branding team. This Center provides resources such as templates, icon libraries, and motion graphics to promote consistent design across teams and empathy.co projects. Partnering with the product departments to create component libraries and frameworks for empathy. co's ecosystem and working with the marketing team on social media, web design, landing pages, and event support.

Gijón

Designed a wide range of visual assets to support marketing initiatives, including data visualizations in Tableau and Data Studio, infographics, posters, editorial content, and branding materials. Created graphic resources for social media, HTML5 banners, and newsletters while also designing landing pages and client presentations. Developed motion graphics and 3D visuals and edited videos to enhance service demos and promotional content. Collaborated closely with cross-functional teams to align brand identity and elevate marketing effectiveness across channels.

Contributed to the Art and UX department on diverse projects for clients such as Vodafone, Philips, SENER, Bosch, IFEMA, Endesa, Enresa, and Siemens. Managed a variety of design tasks tailored to project needs, including web and app design, where I proposed solutions for navigability and usability. Created graphic resources for social media, motion graphics, and edited videos to enhance digital content. Additionally, developed corporate identities, designed infographics and 3D visuals, and managed the layout of magazines and corporate dossiers to strengthen brand presence across media.

Specialized in creating comprehensive graphic support for various events, with a focus on musical festivals. Produced a wide range of materials, including posters, logo designs, tickets, stage banners, and festival identities. Designed event dossiers and developed websites using HTML and CSS to enhance online presence. Additionally, edited videos to promote events and engage audiences effectively.

Worked in the Image Department, focusing on 3D architectural previews to visualize projects effectively. Developed corporate identity designs that reinforce brand identity and created advertising materials to cover buildings. Designed and laid out catalogues, ensuring a cohesive and visually appealing presentation of products. Produced interactive presentations that engage and inform stakeholders.

Hnd, Graphic Design (Multimedia)

Técnico Superior, Realización Audiovisual Y De Espectáculos