Paula Albuquerque Email & Phone Number

São Paulo, Brazil

Madrid Area, Spain

Madrid Area, Spain

Key responsibilities- Country Manager and Evangelist for Brazil, responsible for all operations, reporting direct to the CEO- Team leader/manager/motivator for 6 personnel across Brazil and Spain, with full personnel budgetary control- Developed and adapted the Zankyou product for the Brazilian market- Setup the entire partner network in Brazil primarily in Rio de Janeiro and São Paulo. Partner network consists of wedding providers, and media – including the news Portal Terra for Brazil and LATAM. - Launched and promoted Zankyou via integrated marketing, across Google Adwords, social media (Facebook, Twitter), PR, partner marketing on wedding blogs, and event marketing. Online promotion is our key priority, showing the greatest Return on Investment- Defined online advertising sales strategy for wedding providers, and responsible for key accounts- Manage content of online magazine with an Editor and freelance journalists - Manage a two-person customer service team, with the goal to provide the ultimate in customer service, with rapid response and resolution. We go the extra mile- Key interface with IT, Accounts, Finance, HR teams and Legal advisors – both in Brazil and at headquarter in Spain.Key achievements- 96% of Zankyou Brazil´s customers now recommend our service!- Achieved 4x increase in customers (gift lists), over the last 2 years- Grew revenue income in 80%, over the last 12 months- Increased web traffic by 500%, since launched- Doubled revenue from online advertising sales, over the last 12 months- Now 2nd largest provider in Brazil for the online wedding services

Madrid Area, Spain

- Developed a study of Tourism and Travel Guides in Spain to identify online business opportunities - Analyzed competitor websites and market trends - Implemented Web Analytics (Google Analytics), to understand the user profiles and website traffic/referring sites- Proposed strategy and tools for the new website and online marketing activities- A job offer was made following the final presentation of the project

Rio De Janeiro Area, Brazil

- Oversaw all marketing campaigns on and offline for Globoradio.com, Globo FM and also Radio GNT and Multishow FM, which are online radios for two important cable TV channels (Globosat)- Supported incentive campaigns for operators of Sky and Net to increase sales - Negotiated partnerships and co-branding actions to be promoted in the radio stations- Planned and monitored social media promotion- Coordinated the launch of the new websites for Radio GNT and Multishow FM. 20% growth in audience and relevant increase of brands visibility- Implementation of email marketing campaigns and CRM strategy for Globo FM and Multishow FM - average open rate of 10%, CTR 3.5% and 9% loyalty

Rio De Janeiro Area, Brazil

- Planned and executed internal and external (students) events – 20 a year- Developed promotional material and communication projects for point of sale (40 units)- Planned and executed the first annual sales convention (1000 pax)- Interface with 40 branch managers to develop specific projects on demand- Coordination of two interns – advertising and business administration- Budget controller for promotions and events

Rio De Janeiro Area, Brazil

- Planned the annual sales convention (500 pax) and coordinated an incentive campaign for the sales force - VP of Marketing nominated me for the position at Cultura Inglesa (see above)

Master Of Business Administration (Mba), Business

Certificate Business Of Administration, Marketing, Specialization

Communications, Advertising, Degree

Exchange Program - University Schoolarship, Communication And Media Studies

Activities and Societies: International Students GroupScholarship to study a semester