With an unparalleled experience in the aviation sector spanning 25 years, Paula stands as a seasoned consultant renowned for her expertise in optimizing non-aeronautical revenue streams. Her comprehensive approach to elevating profitability and service quality encompasses market analysis, operational efficiency, commercial strategy, design innovation, and tender management.Over the past decade, Paula has been at the forefront of commercial due diligence for more than 50 airport transactions, collectively representing over 200 million passengers. Her experience extends across diverse regions, from the dynamic landscapes of North America in the United States and Canada, in South America in Brazil, Mexico, and Chile to the vibrant hubs of Europe in Greece, Portugal, Hungary, Germany and France.In recent projects, Paula has spearheaded transformative projects, turning airports into experiential destinations. Collaborating with major hubs and regional airports, she has played a pivotal role in enhancing passenger satisfaction and commercial profitability. This journey involves not only adapting to evolving travel trends but also fostering a shift toward innovative concepts that redefine the airport experience. Paula's impact extends beyond airports, as she has also partnered with travel retailers, empowering them to strengthen their competitive positions. Whether deciphering consumer wants and needs or envisioning and implementing new retail concepts and business models, she consistently drives positive change.Paula Santos is also member of the ACI Europe Commercial Forum and the ACI World ANARA sub-committee, standing as a distinguished figure in the aviation consulting landscape, embodying a commitment to excellence and innovation.Areas of expertise: #aviation, #airports, #airline, #travelretail, #nonaero, #nonaviation, #commercial, #retail