Projects and Consulting • Content, Comm and Sustainability.📧 ola@somostriq.com

Freelancer • The Epic Speaker Summit 2024.

From January 2023, I completely took over the content area of Magnetik Alchemy, managing the team of copywriters, website content, social networks and newsletters.

At Magnetik Alchemy, I worked until December 2022 focusing on content and management of email marketing campaigns. Working for the first time in Affiliate Marketing.I managed content for different topics with a team of copywriters and also managed content newsletters and client newsletters (direct or from other agencies) with traffic and lead generation objectives.

Responsible for the company's Marketing and Communication strategy with work focused on three main pillars: Branding & Institutional | People & Motivations | Management & Results.I work in the agency's internal and external communication, events, team-building activities, public relations, social media, content, etc.

Still as a freelancer, in my last experience before moving to Portugal.1st.I joined the Business Intelligence team in the Digital department of the agency. The first project was to monitor data and information from the digital context to analyze and use strategically for the main sales area leaders of the largest communications group in Brazil (Rede Globo). The routine was like a war room, with daily meetings, daily reports, etc.2nd. The second project was to Instagram… Show more Still as a freelancer, in my last experience before moving to Portugal.1st.I joined the Business Intelligence team in the Digital department of the agency. The first project was to monitor data and information from the digital context to analyze and use strategically for the main sales area leaders of the largest communications group in Brazil (Rede Globo). The routine was like a war room, with daily meetings, daily reports, etc.2nd. The second project was to Instagram (Meta). Based on Social Listening, I followed the main opinion makers on specific topics to understand what their relationship with the audience was like, the relevance of these people to the topics, the feedback they received from the audience, etc. The final product was a thematic map with highlights, learnings, differences, special contexts, relevance, strengths and weaknesses, opportunities and threats. Show less

iDEXO needed consultancy in Digital Marketing and I worked with the communications team for 3 months.- Digital Presence Diagnosis- Digital Strategy | Development and Execution- Content (Linkedin, Instagram, Facebook and Blog)- Digital Channel Management | Social Media and NewsLetters- Performance Monitoring / Reports

After opening a vacancy for a Senior position, I was invited to return to Mutato working with content creators and the influencer market. Along with the creation and planning teams, I accompanied clients Samsung, Netflix, Itaú and Facebook on projects with influencers. From the briefing to the delivery of results.

In December 2018, I took over the coordination of the Business Intelligence area with 3 analysts at Spark. I evaluated all report models and how the campaigns were being analyzed, restructured and organized information in the campaign database, monitored the delivery of all reports and managed the team, always responding to the operations management.

With strong experience in content and relationships with influencers, I freelanced for the Mutato agency (WPP Group) supporting three clients: Netflix, Facebook and Itaú.

The year was 2018 and I received a proposal to take over the Marketing area of a small luxury tourism agency. The objective was to make the agency more digital through content, social media management, communications for clients at different points of contact, events, etc.I developed a new positioning and communication strategy for Sete Mares towards its audience. I created new forms of interaction between customers and the brand. I reevaluated the entire consumer journey and created… Show more The year was 2018 and I received a proposal to take over the Marketing area of a small luxury tourism agency. The objective was to make the agency more digital through content, social media management, communications for clients at different points of contact, events, etc.I developed a new positioning and communication strategy for Sete Mares towards its audience. I created new forms of interaction between customers and the brand. I reevaluated the entire consumer journey and created content that worked at a platform and audience level. I initiated and managed the entire online advertising plan. My team consisted of me, a designer and an intern.Within 8 months, the agency had a merger with another player in the market and they considered that Marketing should be managed by a person on the other side of the merger. And so, I said goodbye to this experience. Show less

Still looking for innovative proposals in Digital, in 2016, I accepted the proposal to work in a startup that worked with research and data analysis through Social Listening and was developing its own platform for the digital influencer market - and which would become one of the biggest players in the influence market in Brazil.As a Business Intelligence analyst, I worked on brand studies, market studies, research with social media data, always with the aim of making marketing… Show more Still looking for innovative proposals in Digital, in 2016, I accepted the proposal to work in a startup that worked with research and data analysis through Social Listening and was developing its own platform for the digital influencer market - and which would become one of the biggest players in the influence market in Brazil.As a Business Intelligence analyst, I worked on brand studies, market studies, research with social media data, always with the aim of making marketing decisions, especially in terms of content and customer relationships, more strategic and well-founded.Here I also started to experience more of the universe of content creators, doing research, proposals, selection of influencers and also campaign reports with these creators. Show less

After almost 3 years working at a Public Relations agency, I received an offer to be a marketing analyst at one of the largest real estate companies in Brazil. As I had taken some courses in the area of performance to work with SEO, Google Ads, e-Commerce and advertisements, I accepted the proposal.For just over a year at Lello Imóveis I was able to work directly with the property sales and rental areas, allowing a huge evolution in my experience. I started reporting to the Marketing… Show more After almost 3 years working at a Public Relations agency, I received an offer to be a marketing analyst at one of the largest real estate companies in Brazil. As I had taken some courses in the area of performance to work with SEO, Google Ads, e-Commerce and advertisements, I accepted the proposal.For just over a year at Lello Imóveis I was able to work directly with the property sales and rental areas, allowing a huge evolution in my experience. I started reporting to the Marketing and Sales department and working directly in content management, performance with a focus on leads, online advertising management, relationships with the press and opinion leaders and also the organization of all internal and external events that the company company carried out. Show less

After 1 year and half of internship I was hired and my responsibilities increased. I took on a greater volume of clients both for research and reports and for content. I started to participate in all phases of the clients, which gave me the strategy. At this moment, I am starting to have my first direct contacts with customers. Social Listening platforms: Scup, LiveBuzz, Aceita e BrandWatch.

My first internship at a communications agency. At this moment I started my journey in Digital Marketing.In this internship, I was part of the Digital PR team, working on data research on social networks (Social Listening), data analysis and creation of reports, contact with blogs and opinion leaders with a digital presence, sending press kits and developing content for pages on Facebook and Youtube.