Key mission: Planning and supporting the execution of the agency’s marketing strategy | Current plan monitoring adjusting operations to get the best results.Key responsibilities: • Studies the Agency’s profile and operations to understand its marketing needs.• Identifies effective marketing strategies to reach targeted audiences.• Offers guidance on how to best communicate with potential clients both online and offline.• Monitors Marketing projects and analyses results.Key projects and achievements: Redefines and implements a new social media strategy averaging a 40% follower growth across all platforms | Manages corporate content increasing brand’s perception of value and audience trust that have been leveling up conversions.

Portuguese Healthcare Group operating in Portugal and Mozambique with Clinical Analysis Laboratories, Medical Clinics, Radio Oncology Clinicals and Fitness Club.Key mission: Senior management function reporting directly to the CEO | Orchestrates all Marketing and Communication activities for both internal and external target groups, including B2B and B2C.Key responsibilities:• Manages a multidisciplinary team with scopes such as design, digital, sponsorship, events, and corporate accountability.• Acts as spokesperson and ambassador for the organization.• Monitors and measures the effectiveness of all marketing/communications activity.• Is responsible for the group’s brand strategy and employer brand.• Secures an effective omnichannel strategy.• Implements new digital tools to improve customer journey and customer experience.Key projects and achievements: Creates the Marketing and Communication department from scratch | Brand repositioning both in 2008 and 2013 | Is responsible for creating and implementing the group’s website and app | Is part of the group’s digital transformation workgroup.

Portuguese Brand Design Agency.Key mission: Client management | Strategic brand development | Concept development.Key responsibilities:• Reports directly to the CEO.• Team management and coach of 2 senior accounts and 1 junior.• Manages multiple accounts.• Works closely with Finance on billing set up and invoicing.• Provides input on new processes and workflows.Main Clients: Stallergénes, Johnson & Johnson Medical, Novartis, Roche, BDD (Vianeza, Low Col, Isostar, Palmer’s, Gerlinéa, Gerblé), Unicer, Refrige (Coca-Cola Licensee).Key projects and achievements: Contributes with 75% of the company’s global turnover.