Group Creative Director, Founder.
Wild West Yorkshire
My role at Ponderosa Group Creative Director involved heading the creative teams, both on and offline. Creating above and below the line campaigns, TV commercials, branding, New Product Development. Alcohol Beverages specialist. Created and launched Crabbie's Alcoholic Ginger Beer, Lazy Jacks American Style Cider. Relaunched the icon Lamb's Navy Dark Rum which is now the UK's No.1 selling dark rum. Also worked on brands such as HSBC bank, Hunter Wellies, Zoflora, Simon on the Streets, Yorkshire… Show more My role at Ponderosa Group Creative Director involved heading the creative teams, both on and offline. Creating above and below the line campaigns, TV commercials, branding, New Product Development. Alcohol Beverages specialist. Created and launched Crabbie's Alcoholic Ginger Beer, Lazy Jacks American Style Cider. Relaunched the icon Lamb's Navy Dark Rum which is now the UK's No.1 selling dark rum. Also worked on brands such as HSBC bank, Hunter Wellies, Zoflora, Simon on the Streets, Yorkshire Building Society and many more. Award winning work has appeared in Lürzer's Archive, winner of effectiveness awards, Roses and others. Recently relaunched the iconic British stationery brand Silvine Originals. Show less