Director And Owner
Be Strategic
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Paula Cameron Email & Phone Number
Director and Owner
at
Be Strategic
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Who is Paula Cameron? Overview
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Paula Cameron is listed as Director and Owner at Be Strategic, based in Greater Perth Area, Australia. AeroLeads shows a matched LinkedIn profile for Paula Cameron.
Paula Cameron previously worked as Director and Owner at Resolution Strategy and Strategy Director at Anthologie. Paula Cameron holds Psychology from The University Of Western Australia.
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Be Strategic
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Profile bio
About Paula Cameron
As a Strategy Director, I help organisations that want to create positive impact, and tangible outcomes for their business, people and planet. I help clients to connect their over-arching purpose and business strategy to their brand, their employer engagement initiatives, and their wider marketing efforts. I have extensive experience in strategic development (business, brand, employer, place), facilitation, search, and market intelligence, across a broad array of categories. I focus on partnering with clients that want to take their next step towards growing their business for the better.
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14 roles
Paula Cameron work experience
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Director And Owner
Resolution Strategy
Business Strategy and Consulting Brand Strategy Workshop Facilitation Leadership Facilitation Marketing Strategy and Consulting Employer Branding Quantitative and Qualitative Research and Analysis Framework Development Tender and Pitch Proposals and PresentationsHBDI and Innovation Workshops New Business Development
Strategy Director
Strategy And Market Intelligence
Jun 2017 - Aug 2020
Connections Strategy Director
Marketforce/ Omd
Responsibilities• Direction of the agency’s strategic output • Brand and communication strategy development • Connection of brand strategy to communication output • Client relationship management • New business contract negotiations • Qualitative and quantitative research development, analysis and application• Bespoke audience segmentation • Customer journey development• Data Analysis • Consumer trend analysis and insight development • New business pitching and tender responses• Strategic framework development• New business development • Project Management • Traditional and digital media analysis and application • Facilitation of client workshops (brand, media, business) • Learning and development
Sep 2016 - Jun 2017
Strategic Planning Director (12 Month Maternity Cover)
Responsibilities:• Direction of the agency’s strategic output • Management/ development of the creative strategy team • Brand and communication strategy development • Writing creative briefs and ensuring that creative output effectively aligns to strategy • Client relationship management • Qualitative and quantitative research development, analysis and application• Bespoke audience segmentation • Customer journey development• Data Analysis • Consumer trend analysis and insight development • New business pitching and tender responses• Strategic framework development• New business development • Project Management • Traditional and digital media analysis and application • Facilitation of client workshops (brand, communication, business)
Oct 2015 - Sep 2016
Owner/ Director
Western Beach Lodge
General Management of the organisationManagement of organisation financials Increase and create new revenue streamsAll above and below the line marketing including promotion, traditional media, digital media (including social and SEM), production and design Manage online and internal booking enginesRecruitment, training and leadership of all staff membersCustomer and external stakeholder relations
Apr 2012 - Oct 2014
Strategy Director
Communications Strategy Development Consumer insight development Competitive analysis and reporting Quantitative Research (including media tools Roy Morgan, Agency Bespoke tools, Adquest Millenium, Radio Advisor, MOVE)Creation and analysis of bespoke surveys Qualitative Research including focus sessions and groups Brainstorm Facilitation Advertising tender and pitch proposals and presentationsNew business development
Feb 2008 - Apr 2012
Account Manager
Eyecorp
Aug 2006 - Nov 2007
Media Manager (Contract)
Ad Impact Advertising
Feb 2006 - Aug 2006
Strategist
Jun 2004 - Dec 2005
Tv Buyer
Jun 2003 - Jun 2004
Tv Sales
Carlton Tv (Itv)
Sep 2002 - Jun 2003
Media Planner Buyer
Marketforce Advertising/ Media Decisions
Jul 1998 - Aug 2002
2 education records
Paula Cameron education
Psychology
Media Planning And Buying
Afa Ad School
FAQ
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What company does Paula Cameron work for?
Paula Cameron works for Be Strategic.
What is Paula Cameron's role at Be Strategic?
Paula Cameron is listed as Director and Owner at Be Strategic.
Where is Paula Cameron based?
Paula Cameron is based in Greater Perth Area, Australia while working with Be Strategic.
What companies has Paula Cameron worked for?
Paula Cameron has worked for Be Strategic, Resolution Strategy, Anthologie, The University Of Western Australia, and Marketforce/ Omd.
How can I contact Paula Cameron?
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What schools did Paula Cameron attend?
Paula Cameron holds Psychology from The University Of Western Australia.
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