Paula Teixeira Email & Phone Number

Federal District, Brazil

A MisceLab é uma consultoria estratégica que oferece insights baseados em dados, mas com o diferencial de ter uma abordagem centrada em pessoas – entendendo que são mais do que os conceitos abstratos de usuários, clientes ou targets. Baseados em nossas experiências profissionais em estatística, ciência de dados e estratégia, unimos essas competências para desenvolver direcionamentos estratégicos claros e eficazes para diferentes segmentos de negócio.

Brasília

✓ Leadership of a significant risk management project for Banco do Brasil, leveraging data science and social listening, while reporting directly to the executive board. ✓ Development of key indicator and metric strategies. Notable projects in this domain include the creation of an index to measure the quality of digital press news and paid media.✓ Manage dataviz, data science, engineering, mining, and analytics products. - The main project in data engineering management was the refactoring of a data lake house that reduced monthly costs by 70%.✓ Management of a multidisciplinary team consisting of engineers, developers, analysts, and data scientists. This team stands out with high scores in 360-degree evaluations, with its performance rated as above expectations.Key Clients: Petrobras (Forbes Global 2000 #54) and Banco do Brasil (Forbes Global 2000 #171).

Brasília, Distrito Federal, Brasil

✓ Structure ETL for web analytics and social insights.✓ Implement tools like Google Analytics, Google Tag Manager, V-Tracker, BrandWatch, Emplifi, Hootsuite.✓ Develop metric plans, reports, and dashboards for social media, blogs, landing pages, and websites.✓ Lead successful conversion rate optimization project through data analysis and iterative testing.

Instruct Strategic and Tactical Content Planning in MBA Corporate Communication Management. FGV is one of the main Brazilian universities.

Brasília, Distrito Federal, Brasil

✓ Manage dynamic team for strategic planning and valuable insights.✓ Steer social media management based on analytics, listening, and trend studies.✓ Provide strategic guidance during COVID-19 challenges.Key Clients: CNP (former Caixa Seguradora), Caixa Econômica Federal, Government of the Federal District.

Brasília, Df, Brasil

✓ Manage strategy team, oversee campaign and digital platform plans.✓ Lead desk research, audience studies, thematic analyses, and benchmark.

Brasília, Distrito Federal

✓ Benchmarks, persona development and desk research✓ Data and content analysis✓ Strategic planning for digital platforms✓ App metrics tracking and user journey insights

Uberlândia

✓ Manage strategy and content teams, develop cohesive brand strategies.✓ Execute audience studies, personas, and trend analyses, manage social media based on data and consumer insights.✓ Specialize in inbound marketing, content workflows, buyer journey studies, SEO strategies, and lead nurturing.

Uberlândia, Minas Gerais

✓ Develop contact workflows and content funnels.✓ Analyze acquisition journeys and channel effectiveness.✓ Specialize in taxonomy and SEO, develop reports for social media, inbound marketing, and campaigns.

Uberlândia E Região, Brasil

✓ Execute trend studies and benchmarks.✓ Tailor content for social media to resonate with target audiences.✓ Develop performance reports for social media.

Master Of Business Administration - Mba, Data Science E Analytics

The MBA focuses on developing professionals' expertise in data science and analytics, emphasizing fundamental concepts, programming.

Master Of Business Administration - Mba, Bi, Digital Marketing E Data-Driven Strategy

The course aims to train experts in business intelligence, digital marketing, and data-driven decision-making. Its curriculum covers.

Post-Graduation, Digital Communication Management And Social Media

The course explores digital ethnography as a perspective for digital communication projects and social media. It delves into anthropology.

Post-Graduation, Communication Advisory

Specialization focused on training professionals skilled in achieving results through communication and crafting communication plans.

Intensive Course, Social Media Listening

Intensive social media listening course offered by the Public Policy Analysis Department of the Fundação Getulio Vargas (FGV DAPP). Focus.

B.A., Mass Communication: Journalism