Branding & Marketing Consultant
Freelance
Jan 2022 - Jul 2023
AeroLeads people directory · profile
Paula Murray Email & Phone Number
Strategic Development Director @ Interact | Brand & Design Professional
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✓ Verified Jul 2026
3 data sources
Profile completeness 86%
Role
Strategic Development Director @ Interact | Brand & Design Professional
Location
Greater Sacramento, United States
Who is Paula Murray? Overview
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Quick answer
Paula Murray is listed as Strategic Development Director @ Interact | Brand & Design Professional based in Greater Sacramento, United States. AeroLeads shows a matched LinkedIn profile for Paula Murray.
Paula Murray previously worked as Branding & Marketing Consultant at Freelance and Strategic Development Director at Pearlfisher. Paula Murray holds Honours Bachelor Of Commerce, Marketing from Mcmaster University.
Profile bio
About Paula Murray
Paula Murray is a Strategic Development Director @ Interact | Brand & Design Professional. Colleagues describe her as "Working with Paula is a positive and rewarding experience. She has such a great attitude and is always helpful in every respect. Being a freelancer I see a lot of different types of people, Paula is one of those people that you always want to have on your team. I would recommend Paula to anyone looking for a person with a positive attitude and a willingness to succeed!" and "I’ve had the distinct pleasure of working with Paula for five years while she sat on my team at Davis. During the course of this time, I saw her excel and grow from a Project Manager into a skilled Account Manager operating at a senior level. She led and managed multiple large-scale branding & packaging assignments for our Mondelez & Stonyfield clients. These projects often included brand immersion and strategy, design strategy, consumer insights coordination and attendance, photography management as well as overseeing the entire downstream print production process. Her “get it done” attitude is complimented with a professional, positive and energetic personality, which makes working with her an absolute pleasure. While she is proficient at working independently, she is also a true team player and collaborator. She is personable, dependable, responsible and has an incredible eye for detail. Her fearlessness, willingness to learn and drive to take on new responsibilities is unparalleled. Paula is an ideal employee and any company would be very fortunate to have her on their team."
Listed skills include Marketing Strategy, Marketing Communications, Packaging, Brand Management, and 46 others.
10 roles
Paula Murray work experience
A career timeline built from the work history available for this profile.
Strategic Development Director
Jan 2020 - Dec 2021
Sr. Client Director
Jun 2019 - Dec 2019
Client Director
Jan 2019 - May 2019
Branding & Marketing Consultant
• Lead day-to-day management of research and reporting on Consumer Packaged Goods sector, strategic competitive category insights, trends, brand mentors, market perspectives and analysis.• Establish competitive audits / analysis, brand guidelines, communication tone of voice, Instagram strategy and simplified design execution toolkits for Fortune 500 and not-for-profit companies, including Urban Decay, Kraft Heinz, WhiteWave (Vega), Fashion Island, ConAgra and OneTeamMVMT.
May 2017 - Jan 2019
Account Manager - Mondelez & Stonyfield
• Surpassed gross margin profitability targets twofold across all marketing / design projects.• Drove double-digit revenue growth for clients via successful brand redesign for Honey Maid & Teddy Grahams brands.• Led everyday client management for the Mondelez US Snacks Division (belVita, Honey Maid, Teddy Grahams, Triscuit, Wheat Thins) and Stonyfield organic yogurt portfolio.
Aug 2012 - May 2017
Project Manager - Kraft Usa (Now Kraft Heinz)
• Managed large-scale Maxwell House brand redesign; verified consistency of logo design across products to improve brand perception; ensured master and simplified brandmarks were developed, and managed color consistency.• Planned and monitored up to ten projects simultaneously for the Kraft USA beverage business, which included Maxwell House, Maxwell House International Café, Yuban, Sanka, Country Time, Tassimo in its brand portfolio.
Jan 2010 - Aug 2012
Marketing Analyst
• Responsible for the marketing analytics of B2B performace and creation of sales incentive programs and customer promotions.• Successfully completed the Canon Sales program, one of the top sales training offered in Canada.
Sep 2009 - Jan 2010
Associate Brand Manager - Ge Café
• Developed dealer-specific sales associate incentive programs that increased sales by 160%.• Led 2008 Beijing Olympic sponsorship sales / dealer incentive programs, including development of National Promotions to encourage consumer sales, point of sale merchandising, and incentives including 2008 Olympic games trips.• Part of the team who successfully launched GE Café brand in the Canadian market.
Nov 2007 - Aug 2009
Merchandising Specialist - Ge Appliances
• Managed monthly go-to-market communications, online image library, new product photo shoots, quarterly product launch communications as well as updated & responsible for the Marketing Update internal newsletter.• Coordinated and managed the theme, product and promotional content of the Designer Dreams E-newsletter, which delivered higher than average open and click-through rates to a local database of 22,000 Canadians.• Recommended a format change from paper / binders to CD launch packages resulting in over $80,000 of annual savings.
May 2006 - Nov 2007
1 education record
Paula Murray education
FAQ
Frequently asked questions about Paula Murray
Quick answers generated from the profile data available on this page.
What is Paula Murray's role at their current company?
Paula Murray is listed as Strategic Development Director @ Interact | Brand & Design Professional.
Where is Paula Murray based?
Paula Murray is based in Greater Sacramento, United States.
What companies has Paula Murray worked for?
Paula Murray has worked for Freelance, Pearlfisher, Aisle Profile, Davis - Branding & Design, and Canon, Inc..
How can I contact Paula Murray?
You can use AeroLeads to view verified contact signals for Paula Murray, including work email, phone, and LinkedIn data when available.
What schools did Paula Murray attend?
Paula Murray holds Honours Bachelor Of Commerce, Marketing from Mcmaster University.
What skills is Paula Murray known for?
Paula Murray is listed with skills including Marketing Strategy, Marketing Communications, Packaging, Brand Management, Brand Activation, B2B Marketing, Project Management, and Account Management.
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