Paula Poletti Email & Phone Number

Amsterdam, North Holland, Netherlands

Amesterdão, Holanda Do Norte, Países Baixos

- Responsible for the lifecycle strategy - creation of touch points with the customer in order to boost retention- Using frameworks and customer data to improve decision-making -Constant data digging (main tool: Looker) to get insights from cohorts/segments and design retention initiatives- Managing 2 automation specialists responsible for creating.

Paris, Ilha De França, França

Management & Implementation of CRM projects - Data model on the ESP - Automation - Creation of audiences and journeys via the data model on the ESP / via data from the CDP / via SQL query on Sales Force Marketing Cloud - Managed a Jr CRM Manager in charge of campaign implementation / personalization strategy / reporting - Lifecycle management - Data quality

Paris Area, France

• Management of CRM activations (tactical and automatic emails, and SMS) in ten countries for a major player in the luxury cosmetics market - Supported two trainees in charge of setting up tactical campaigns / control.
• Prospection activations (tactical emails and SMS, retargeting emails, and omnichannel campaigns) for important players in the French market, through a mega prospection database
• Controlled and optimized this important prospection database: - Trained marketing teams on how to exploit and run activations campaigns through the database / Monitored these campaigns - Co-responsible for relationship.

Paris E Região, França

• Analyzed the competition and monitored trends in the luxury industry through several studies, mainly on: - Macroeconomic and cultural analysis of key luxury markets; - Dynamics of tourists purchases in Europe, with a.
• Analyzed ad campaigns (investment per brand and per country and content of the message) in countries that are key for the luxury industry;
• Coordination of the Newsletter « Competitor News », sent to over 2 000 people, which presents the most recent strategic moves and trends within the industry.

São Paulo E Região, Brasil

• Performed business valuation analysis for diverse sectors (e.g. technology, financial services, agribusiness, education), including studies such as:- Pricing of bad debts portfolio for some of the biggest players of.
• Executed strategic studies for a multinational company from Spain (4.3 million euros in revenues in 2017) willing to create two additional business units in Brazil, in logistics and in banking services.

São Paulo E Região, Brasil

• Responsible for budgeting and forecasting administrative expenses.

São Paulo E Região, Brasil

• Ran profitability analysis for new product launches in over 20 projects;
• Ran financial analysis for the setup of a new production plant in Brazil;
• Generated and analyzed monthly P&Ls by brand;
• Budgeting and controlling for the Trade Marketing team – including creation and implementation of profitability simulators for Trade Marketing field sales managers, to ensure that every action in the point of sales.

Ribeirão Preto E Região, Brasil

Controlling and executing payments to suppliers.

Growth Series, Marketing/Marketing Management, General

Mba In International Management, Mention Très Bien

MBA in International Management • 1st semester in Turin (Italy) and 2nd semester in Paris (France) • Focus on marketing: Marketing plan.

Economia Empresarial E Controladoria, Economics And Accounting