Paula Rodríguez Valverde
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Paula Rodríguez Valverde Email & Phone Number

Senior Director New Business Iberia @ Webloyalty | Partnership Building at Webloyalty
Location: Greater Madrid Metropolitan Area, Spain 10 work roles 4 schools
1 work email found @webloyalty.es LinkedIn matched
✓ Verified July 2026 4 data sources Profile completeness 100%

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Current company
Role
Senior Director New Business Iberia @ Webloyalty | Partnership Building
Location
Greater Madrid Metropolitan Area, Spain
Company size

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Paula Rodríguez Valverde is listed as Senior Director New Business Iberia @ Webloyalty | Partnership Building at Webloyalty, a with 104 employees, based in Greater Madrid Metropolitan Area, Spain. AeroLeads shows a work email signal at webloyalty.es and a matched LinkedIn profile for Paula Rodríguez Valverde.

Paula Rodríguez Valverde previously worked as Senior Director New Business Iberia at Webloyalty and Business Development Director at Webloyalty. Paula Rodríguez Valverde holds Derecho from Universidad Antonio De Nebrija.

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Email format at Webloyalty

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*@webloyalty.es
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Profile bio

About Paula Rodríguez Valverde

With over ten years of experience in business development and online marketing, I am a passionate and results-oriented leader.As Senior Director New at Webloyalty Iberia, my main goal is making the company grow, by partnering with the main e-commerce brands, helping them to become more profitable, generating net secondary revenue streams for them with no developments and not interfering their customer purchasing process. I’m also responsible of bringing new growth initiatives to the market, promote new approaches, new business lines and new commercial strategies. I am Leading the Smart Circle Project, our customer engagement solution, helping brands to design, and deliver the best bespoke rewards programs for their clients, based on personalization and memorable experiences, connecting the head, the wallet and the heart.Proven skills to work in teams, interact with different areas of the business, and assume new challenges and goals with responsibility and enthusiasm. With a Bachelor's Degree in Law, and a strong background in digital and social media marketing, I am always eager to learn and grow, and to contribute to the success of Webloyalty Iberia and our partners.

Listed skills include E Commerce, Business Development, Monetization, Online Advertising, and 12 others.

Current workplace

Paula Rodríguez Valverde's current company

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Webloyalty
Webloyalty
Senior Director New Business Iberia @ Webloyalty | Partnership Building
eysins, vaud, switzerland
Website
Employees
104
AeroLeads page
10 roles

Paula Rodríguez Valverde work experience

A career timeline built from the work history available for this profile.

Senior Director New Business Iberia

Current

Madrid, Community Of Madrid, Spain

Apr 2024 - Present

Business Development Director

Greater Madrid Metropolitan Area

- Identify our target eCommerce sites in the Spanish market to close a partnership with them.- Coordination with Account Management & Communication Team to deliver the campaign.- Follow up the campaign with the Account Management Team in order to achieve the results of the campaign, directly related to my annual targeted objectives.- Representing Webloyalty at events, Trade Shows, debates, One2one Events, to increase Brand Awareness, bring more opportunities to our partner's portfolio and helping Account management Team, to maintain the collaboration during the years by strengthening the relationship with the Brands we have already an existing partnership. - Work closely with the Communication & Reputation Director for marketing awareness, and sponsorships.Remarkable Growth Goals:• 2015: Recognition Award• 2017: 16% over the target• 2018: 73% over the target • 2019: 30% over the target• 2020: 53% over the target• 2023: Over the target, and brought to the business two big accounts that has were a game changer for the business. • 2024: Launch of the Portuguese Market successfully. It was one of my initiatives during 2023 to increase presence, to make the company grow and to make the team develop.

Jan 2018 - Apr 2024

Business Development Director

Madrid

Reporting directly to the General Manager: - Identify our target eCommerce sites in the Spanish market in order to close a partnership with them. - Help them to drive net secondary revenue stream while improving their client's relationship, promoting our subscription cashback programs at their confirmation page. - Coordination with Account Management & Communication Team to deliver the marketing campaign once the agreement is closed.- Follow up the campaign with the Account Management Team in order to achieve the results of the campaign, directly related to my annual targeted objectives. - As I show them my estimation of revenue to the brands taking into account our average KPI's, experience and making a consultant sale, matching as much as I can this estimation to the final revenue they receive at the end of the year.- Represent my company at events, Trade Shows, debates, One2one Events, to increase Brand Awareness, bring more opportunities to our partner's portfolio and helping Account management Team, to maintain the collaboration during the years by strengthening the relationship with the Brands we have already an existing partnership. - Work closely with the Communication & Reputation Director in order to find the better options to collaborate, make a partnership or a sponsorship to bring new opportunities, and increase the brand awareness.- Possibility of closing international deals.- 2018 : 73% over the target- 2019 : 30% over the target - 2020 : 53% over the target

Apr 2016 - Dec 2017

Business Development Manager

Madrid, Community Of Madrid, Spain

- Recognition award in 2015

May 2012 - Apr 2016

Marketing On-Line Consultant

Madrid

- Bringing new partners for the publication of their online marketing campaigns to offer the best deals to our clients- Verticals : restoration, leisure, and beauty and well-being especially, addressing both Marketing Directors and E-commerce managers, from large companies as well as owners of SMEs. - Closing the best deals with them in terms of the best service and/or product to be delivered to our clients , taking into account the market, experience and previous results of Groupon, for the best achievement of the ultimate goal of the campaign, attracting new customers for our partners .- Management and strengthen the relationship of my client portfolio. - Achievements: Cinco Jotas Restaurant Campaign (Record turnover) - During a few months, I joined the National product department in which we offer products also to our clients. - Team leader Junior for the Import/Export division

Jan 2011 - May 2012

Key Account Manager

Madrid, Community Of Madrid, Spain

-Account management-Acquisition of clients.-Advice al the partners about the campaigns and how to reach the better number of clients. -Direct contact with those responsible for marketing, communication or directors or owners of the clients' or potential clients' businesses.-Market analysis and setting of the objectives of the campaigns, for the sake of a better achievement of the campaigns and therefore set objectives.-Monitor of the campaigns, in order to the achieve client's objectives.-Strenghthening the relationship with our partners to build a long term partnership

May 2010 - Jan 2011

Corporate Solutions Manager At Delina'S

Corporate Solutions Channel Manager:DELI-BOX catering service management:-Commercial : customer acquisition and loyalty.- Research of products to offer the best services to the clients- Improving packaging Definition of the corporate image of Corporate Solutions, as a new business channel for Delina's, aimed at providing solutions to companies in the restaurant sector, made up of DELI BOX, DELICORP ( A Delina's at your office)Loyalty Cards payment solutions

Jan 2010 - Apr 2010

Account Manager

Madrid, Community Of Madrid, Spain

Reporting directly to the director of the department:-Management of my own client portfolio, contacting the marketing managers of each company, through advice, control and monitoring of their advertising campaigns in the different media offered. - Maintenance of client portfolio, their loyalty, solving any setback and assessing their degree of satisfaction after the campaigns.-Prospecting and therefore expanding the client portfolio by studying the different sectors and their advertising needs. All these functions and the relationship with clients were carried out in most cases by contacting the client directly, although I have also maintained contact with numerous Media Agencies.Clients:Grupo Vip's, Grupo Zena Restauración, McDonald's, Burger King, Grupo Rodilla, Visa, Vodafone, MoviStar, L'Oreal, Belloch Laboratories, Telepizza, Fnac, Kenchic, Fenix ​​Directo, Legálitas...

May 2007 - Dec 2008

Account Manager

Grupo Júbilo Comunicación

Greater Madrid Metropolitan Area

Through direct contact with the marketing managers of each client, management of my own client portfolio, through advising on the advertising inserts requested by the client in the publishing and own production media, as well as on the Internet, radio and television. -Maintenance of said client portfolio, building loyalty in their trust in us through the assessment and monitoring of satisfaction on a regular basis; prospecting and expansion of the client portfolio, all through direct reporting to the director of the department and even to the president of the company. -Contact with media agencies Managed accounts: Caja Madrid, Iberdrola, Telefónica, Grupo Cofars, Pfizer Laboratories…

Oct 2006 - May 2007

Lawyer Trainee

Sánchez-Goyanes Consultores
Jan 2005 - Jan 2006
Team & coworkers

Colleagues at Webloyalty

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4 education records

Paula Rodríguez Valverde education

Programa Thepower Mba, Businnes Expert-Gestión Y Administración De Empresas

El primer programa de negocio creado por emprendedores y directivos de éxito para liderar las empresas de mañana. Sin comprometer tu ritmo.

Education record

Oposiciones

2002-2005 Estudios para acceder a la Carrera Judicial y Fiscal.

FAQ

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What company does Paula Rodríguez Valverde work for?

Paula Rodríguez Valverde works for Webloyalty.

What is Paula Rodríguez Valverde's role at Webloyalty?

Paula Rodríguez Valverde is listed as Senior Director New Business Iberia @ Webloyalty | Partnership Building at Webloyalty.

What is Paula Rodríguez Valverde's email address?

AeroLeads has found 1 work email signal at @webloyalty.es for Paula Rodríguez Valverde at Webloyalty.

Where is Paula Rodríguez Valverde based?

Paula Rodríguez Valverde is based in Greater Madrid Metropolitan Area, Spain while working with Webloyalty.

What companies has Paula Rodríguez Valverde worked for?

Paula Rodríguez Valverde has worked for Webloyalty, Groupon, The Fastest Growing Company Ever, Groupalia (Privalia), Delina'S, and 014 Media.

Who are Paula Rodríguez Valverde's colleagues at Webloyalty?

Paula Rodríguez Valverde's colleagues at Webloyalty include Shopper Discounts & Rewards, Benedicte Dintimille, Christophe Roig, Naomi Fitch, and Damian Fernandez.

How can I contact Paula Rodríguez Valverde?

You can use AeroLeads to view verified contact signals for Paula Rodríguez Valverde at Webloyalty, including work email, phone, and LinkedIn data when available.

What schools did Paula Rodríguez Valverde attend?

Paula Rodríguez Valverde holds Derecho from Universidad Antonio De Nebrija.

What skills is Paula Rodríguez Valverde known for?

Paula Rodríguez Valverde is listed with skills including E Commerce, Business Development, Monetization, Online Advertising, Digital Marketing, Marketing Strategy, Negotiation, and Team Leadership.

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