Maëva Gaultier Email & Phone Number

Nyon, Vaud, Suisse

Région De Genève, Suisse

Région De Genève, Suisse

• Leading Marketing & Product global strategy (Acquisition, Product, Merchandising, Retention).• Coaching and Managing a team of 35+ people.

Région De Genève, Suisse

• Leading Acquisition and Loyalty Marketing strategies• Creating key opportunities to deliver Acquisition growth through new digital channels by reaching new shoppers, unlocking new occasions and constantly testing and learning• Identifying specialized marketing program to our different segments of member in the view to enhance ARPU.• Working globally with strong and daily contact with our local markets.• internal and remote team management

Région De Genève, Suisse

• Definition of the International marketing strategy• Internal and remote team management

Région De Genève, Suisse

• Defining the European acquisition strategy • Team management

Région De Genève, Suisse

• Subscription acquisition on France, Spain and Italy markets: defining the join acquisition strategy by country• Project Managing: continuous campaign optimization, user experience enhancements. Producing new acquisition funnels from briefing the production team to going live• Following up: ensuring the specificity of our partners (Cdiscount, PriceMinister, RueduCommerce, Vueling...) by providing them tailored solutions linked to their activity and country• Creative: management of the advertising’s creative (briefs, legal compliancy with law experts, marketing validation) and thinking and implementing new acquisition routes• Web Analytics: daily following up of the performance (variation and significance of the results)• ROI oriented: Budget and Key Performances Indicators (KPIs) control per partner

Région De Paris, France

• Media buying: dealing with media agencies, growth opportunities in order to expand joins volumes andmanaging per channel Internet investments (CPC, CPM, CPA...)• Trafficking: piloting and optimizing several acquisition channels (display, affiliation program, SEM, SEO, emailing)• Business analysis: developing KPIs to evaluate weekly performance (traffic, conversion, sales and profitability) of online marketing activities and managing optimizations due to cost per acquisition• Reporting: deliver turnover & KPI's reporting on media effectiveness to Comex and all stakeholders

Région De Paris, France

• Acquisition and Loyalty: piloting and optimization of marketing campaigns, converting prospects into clients, churners recovery, upselling• Negotiation and partnership development (Smartbox « Cinéma à domicile " visibility exchange)• ROI oriented: budget and KPIs control, reporting directly to direction• Functional management of a 4 people’s team

Luxembourg

• Strategy: concept creation and launch of a new dating site in Luxembourg• Marketing: design and implementation of marketing activities & communication• Public relations: writing press releases and journalists contacts to obtain press releases

Luxembourg

• Marketing: building strategy recommendations based on online, print, media activities• Account management: presenting to our advertisers customers new concept and strategies adapted to their needs

Région De Paris, France

Cas Finance & Comptabilité

Master'S Degree, Marketing / Gestion Du Marketing, Général

2003, Psychologie Sociale

Baccalauréat, S