Paula Short

Paula Short Email and Phone Number

University of Vermont Health Network @ The University of Vermont Health Network
burlington, vermont, united states
Paula Short's Location
Essex Junction, Vermont, United States, United States
Paula Short's Contact Details

Paula Short personal email

About Paula Short

I am a talented relationship management professional with proven skills in communications, marketing, business development, leadership, and sales.As director of sponsorships and advertising at The Institute of Internal Auditors, my skills working with customers, volunteers, and internal stakeholders created revenue-generating opportunities and maintained multiple-year, organization-wide continuity. My recent work with the United Way included campaign management and resource and business development. Before that I enjoyed creatively applying my degrees in Communication and Advertising working as an account executive at television stations in Florida and Texas. Between these phases of my career, I returned to college to explore a post baccalaureate paralegal training program and pursue this aspect of legal work. My skills in collaboration, leadership, creative problem solving, and relationship management have underscored all areas of my work. Among these capabilities, relationship management is the greatest among equals. Success depends not only upon recognizing opportunity but having the right approach to bring ideas, interested parties, and invested stakeholders together in compelling ways that fuel collaboration and growth. I create space for engagement, find connections, and make perfect unions of platforms, campaigns, and people. Such strategically creative prospecting supports success, gives me energy, and keeps me focused in my work. Proven skills in:Leadership and Strategic PlanningNew Business DevelopmentRevenue GenerationConsultative SellingAccount Management and GrowthCreative Problem SolvingClient Service and AdvocacyCollaborative ManagementStrategic Partnership Management Cross-Functional Team Collaboration Traditional and Non-Traditional Marketing

Paula Short's Current Company Details
The University of Vermont Health Network

The University Of Vermont Health Network

View
University of Vermont Health Network
burlington, vermont, united states
Employees:
173
Paula Short Work Experience Details
  • The University Of Vermont Health Network
    Network Development Coordinator
    The University Of Vermont Health Network Jan 2023 - Present
    Burlington, Vermont, United States
    Supporting fundraising activities for University of Vermont Health Network partners: Alice Hyde Medical Center, Champlain Valley Physicians Hospital, Elizabethtown Community Hospital, Home Health & Hospice, Central Vermont Medical Center and Porter Medical Center. A member of the Central Development Team.
  • The University Of Vermont Medical Center
    Administrative Assistant
    The University Of Vermont Medical Center Sep 2021 - Jan 2023
    Burlington, Vermont, United States
    Administrative Assistant to Nursing Director: Inpatient Surgical Services, Orthopedics, Trauma and Rehab. Administrative Assistant to Nursing Director: Nursing Education and Professional Development.
  • Nexstar Media Group, Inc.
    Local Sales Manager
    Nexstar Media Group, Inc. Feb 2019 - Feb 2021
    Wvny/Wfff Burlington Vt
  • Nexstar Media Group, Inc.
    Marketing Consultant
    Nexstar Media Group, Inc. Dec 2017 - Feb 2021
    Burlington, Vermont Area
  • United Way Of Northwest Vermont
    Community Campaign Manager
    United Way Of Northwest Vermont Apr 2016 - Oct 2017
    Burlington, Vermont Area
    Community Campaign Manager: Supported campaign fundraising activities for Chittenden, Franklin and Grand Isle counties. Provided post-merger finance support to accounting office. Worked with volunteer campaign cabinet members to achieve revenue goals set by resource development department.
  • Franklin Grand Isle United Way
    Resource And Business Development Manager
    Franklin Grand Isle United Way May 2015 - Apr 2016
    Saint Albans, Vermont
    Resource and Business Development Manager: Conducted all fundraising activities supporting annual campaign for Franklin-Grand Isle United Way, special events and new business development. Managed office, provided merger support, worked with ANDAR and Donation Tracker databases to access donor data, and performed HR functions. Delivered $435K in community campaign revenue with volunteer board assistance to provide funding to 25 programs at 20 non-profit organizations.Merged in April 2016 with United Way of Chittenden County.
  • The United Way Of Chittenden County
    Loaned Executive
    The United Way Of Chittenden County Sep 2014 - Dec 2014
    South Burlington, Vermont
    Loaned Executive: Worked as account manager for roughly 55 key accounts during annual workplace fundraising campaign for United Way of Chittenden County. Duties included public speaking, conducting face-to-face information gathering meetings and using database for research and reporting. Built network of non-profit and community leadership contacts.Contributed to community fundraising goal of $3.5M by working as account manager for approximately 55 non-profit organizations during annual campaign. Merged in April 2016 with Franklin-Grand Isle United Way.
  • Sinclair Communications/Barrington Broadcasting, Kvii-Tv
    Account Executive
    Sinclair Communications/Barrington Broadcasting, Kvii-Tv Oct 2012 - Feb 2014
    Amarillo, Texas Area
    Sold television advertising to local clients, advertising agencies and regional advertisers by prospecting and using consultative selling skills. Exceeded new business sales goals by selling station promotions and creating targeted solutions for prospects. Used quantitative data, business analytics, and numerous qualitative resources to provide persuasive selling information to clients and agencies. Incorporated multiple platforms in proposals – broadcast, web, and promotions. Worked with a variety of broadcast industry order entry, traffic software, package building and analytics software. Demonstrated consistent ability to maintain and grow an account list.
  • Kamr/Kcit-Tv (Nbc/Fox Affiliates) -- Nexstar Broadcasting
    Account Executive
    Kamr/Kcit-Tv (Nbc/Fox Affiliates) -- Nexstar Broadcasting May 2008 - May 2009
    Sold television advertising to local clients, advertising agencies and regional advertisers. Exceeded new business sales goals by selling station promotions and creating targeted solutions for prospects. Used quantitative data, business analytics, and numerous qualitative resources to provide persuasive selling information to clients and agencies.  Demonstrated ability to build an account list from a zero base.  Added more than $200K in new business Incorporated a variety of media vehicles into proposals for clients – multiple stations, web and promotions.
  • The Institute Of Internal Auditors
    Director Of Advertising And Sponsorship
    The Institute Of Internal Auditors Oct 2000 - Jan 2008
    Reported directly to the CAO/CFO and served as the director of sales for a staff of six, including four sales professionals. Liaised with all corporations interested in the partnership with The IIA and acted as the chief relationship manager for all top-tier clients. Generated approximately $1.7M toward the department $3.2M annual budget. Worked with cross-functional teams across the association selling and marketing multiple products to outside marketers. Responsible for projecting revenue and setting strategies to achieve budget goals. Monitored achievement toward goals, reported status, adjusted as needed to assure continued success and consistently exceeded revenue expectations. Made important systems-level changes to the program and processes to increase profitability and efficiencies. As a department director, finance duties included: budgeting, revenue-projection, collections, commission-reporting, hiring, employee performance review and coaching. Developed sales and marketing materials for all advertising, sponsorship, exhibit, and networking opportunities to outside vendors. Traveled to attend association conferences and meet with clients.
  • Wesh-Tv (Nbc Affiliate) -- Hearst Argyle
    Account Executive
    Wesh-Tv (Nbc Affiliate) -- Hearst Argyle Dec 1997 - Sep 2000
    Specialized in marketing special projects to local clients, advertising agencies and regional advertisers. Created targeted solutions for prospects. Used quantitative data, business analytics, and numerous qualitative resources to provide persuasive selling information to clients and agencies. Provided recommendations to executive management regarding cost saving or profit generating opportunities and profitability improvement strategies. Incorporated multiple platforms in proposals – broadcast and promotions.  Exceeded budget by +12%, added $250K in new-to-television clients which was +149% of my new business goal.  Earned the station’s new business sales award in my first year (after moving from market #121 to this top 20 market) Added new unique-to-station target category.  Demonstrated consistent ability to maintain and grow an account list that billed $2.5-3M
  • Kamr-Tv (Nbc Affiliate) -- Cannan Communications
    Account Executive
    Kamr-Tv (Nbc Affiliate) -- Cannan Communications Apr 1992 - Dec 1997

Paula Short Skills

Advertising Lead Generation Marketing Media Sales Sponsorship Sales Association Management Print Media Sales Local Advertising Broadcast Media Sales Public Relations Online Marketing Integrated Media Sales Nielsen Data Social Media Marketing Social Media Strategic Planning Advertising Sales Media Relations Marketing Strategy Marketing Communications Event Planning Sponsorship Programs Management Copywriting Account Management Online Advertising Social Networking Cross Platform Sales New Media Sales Media Solutions Wide Orbit Scarborough Research One Domain Commercial Copy Spot Tv Corporate Partnership Development Project Sponsorship Business Development Leadership Generating Revenue Consultative Selling Client Relations Key Account Growth Resiliency

Paula Short Education Details

Frequently Asked Questions about Paula Short

What company does Paula Short work for?

Paula Short works for The University Of Vermont Health Network

What is Paula Short's role at the current company?

Paula Short's current role is University of Vermont Health Network.

What is Paula Short's email address?

Paula Short's email address is ps****@****star.tv

What schools did Paula Short attend?

Paula Short attended The University Of Texas At Austin, Amarillo College, West Texas A&m University.

What are some of Paula Short's interests?

Paula Short has interest in Social Services, Children, Economic Empowerment, Civil Rights And Social Action, Education, Poverty Alleviation, Human Rights, Arts And Culture.

What skills is Paula Short known for?

Paula Short has skills like Advertising, Lead Generation, Marketing, Media Sales, Sponsorship Sales, Association Management, Print Media Sales, Local Advertising, Broadcast Media Sales, Public Relations, Online Marketing, Integrated Media Sales.

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  • Paula Myrick Short

    Senior Vice Chancellor For Academic Affairs And Senior Vice President And Provost At University Of Houston
    Houston, Tx
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    comcast.net, tbr.edu, uh.edu, uh.edu

    6 +161597XXXXX

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