Paul Backman-Levy Email & Phone Number

St. Louis, MO, US

London, GB

Fractional role identifying best channels, tech and visuals to bring cutting-edge insights, forecasts and trends to the restaurant delivery industry. The role encompasses the creative direction of our influential newsletter, theDelivery.World and podcast, The Delivery Prophets, providing actionable intelligence to industry decision-makers. Responsible for.

A design and branding studio delivering high impact conceptual, brand development and implementation projects that move people. We blend commercial expertise, a consumer-focused mindset and visual sensitivities to ideate design directions and translate them into showstopping work including visual identities (logos, color palettes, collateral, style guides.

Chicago, Illinois, US

Working everyday to create exceptional client experiences by developing key relationships with major national and international corporate accounts, ensuring the delivery of outstanding projects to retain clients, and grow the depth and breadth of our services into client digital portfolios. Responsible for multi-project relationships with Dell, Nationwide.

Amsterdam, North Holland, NL

• Sold $600k+ of trend, innovation and insight products / services annually (33% year-on-year increase) across North America, Latin America, Europe and Asia Pacific through exceptional product and client knowledge.
• Designed new Global Futures Director role to research companies and markets, resulting in 70+ deals per year to B2C and B2B-focused multi-nationals & SMEs across 16 sectors including financial services, tech, retail.
• Successful deals included Bank of America, Boeing, Coca-Cola, eBay, HP, Intuit, Johnson and Johnson, Lee / Wrangler, Pernod Ricard, Renault, Mastercard, Sabre, Samsung and The North Face / VANS
• Formulated and executed multi-touchpoint outreach strategies to elicit buying behavior signals, decision makers / sponsors, insight needs and budgets, using client-generated behavioral data and internet research
• Devised insight solutions to benefit clients’ sales, marketing, insight, product, CX and strategy functions
• Trained colleagues across the business on client needs and wants through presentations and case studies to power client-centric decision making

Amsterdam, North Holland, NL

• Managed a global team on 5 continents responsible for all lifecycle management (especially retention and expansion) for $2.75m portfolio of 1200+ B2B and B2C clients to meet their constantly evolving insight needs
• Clients included Google, Nike, Disney, Harley-Davidson, Estée Lauder and Spotify
• Responsible for team selling $200k of additional services to clients annually through both inbound leads and outbound data-driven one-to-one outreach
• Created customer success strategy to deliver world-class client experiences and improved Net Promoter Score from 51 to 85 in 3 years
• Worked with insight, marketing and creative teams to copywrite, design and deliver engagement campaigns to continually drive clients to our online insight platform and reduce churn

London, GB

• Sold $100k annually of foodservice insight, data and consultancy to national and international operators, distributors and manufacturers
• Lead product / service development strategy for quant / qual offerings across multiple industry sectors
• Built longterm relationships with clients to understand current and future data and insight needs
• Ran full-day training workshops for those new to the sector and industry veterans

London, London, GB

• Created relationships with 50+ key global clients, overseeing a $2.4m portfolio of provisioned services
• Identified new sales opportunities and created an environment to provide maximum upselling opportunities, working closely with Key Account Managers across Europe
• Lead quarterly client service review meetings often working in service improvement and conflict resolution
• Ran training programs for support teams on customer requirements, business strategies and improvement areas

GB

• Team leader with responsibility for project co-ordination, product development and ultimate bring-to-market objective for SMS based real-time bus information application
• Researched market gaps and competitive product strength/weakness analysis via industry contactsand internet-based research
• Initiated and maintained relationships with 50+ data suppliers
• Involved with development strategy of global digital map to increase coverage and complexity
• Sourced new locality and postcode data direct from Japanese organisations

JP

• Designed and lead English classes for elementary and junior high school students
• Wrote cultural articles about UK life for local publication