Paul Thiessen Email & Phone Number

Abbotsford, British Columbia, Canada

Vancouver, Lower Mainland

 Develop marketing strategy Online marketing consultation and fulfillment Evaluate, recommend and implement operational structure and efficiencies General management consultation

We’re a social media agency dedicated to social engagement, simplified. We strongly believe that engagement is the ONLY metric that matters when it comes to social media, and it’s easier than you might think.

Abbotsford, British Columbia

 Developed consumer & retailer marketing strategy for North America  Managed a 7-person team including; Trade Marketing, Events, Social Media & Graphic Design Tracked & evaluated key business metrics in the pursuit of achieving company growth objectives Managed agency partners in their execution of our strategy including; Creative, PR & SEO/PPC

Victoria

 Manage portfolio of clients in the consumer goods, oil & gas and natural products sectors Manage online marketing projects including; website development, SEO & PPC campaigns, custom app development and social media strategy Manage a team of programmers, graphic designers and social media specialists Assess, recommend and implement operational procedures and best practices Investigate and implement solutions to solve business challenges identified by clients Develop new business through profiling and targeting new prospects

Abbotsford

 Develop strategic marketing initiatives for a roster of clients in manufacturing and agricultre Plan and execute marketing plans Manage annual marketing budgets Develop content messaging to the lead the design of marketing materials Consult on online marketing strategies and the integration of marketing, sales activity and KPI's

Vancouver, Canada Area

 Developed executive business cases for enterprise-wide business and product innovations Developed new business and product revenue models Conducted in-depth player experience and product testing Recommended and implemented player experience/product improvements and innovations Managed the product development process from ideation to launch, including budgets of $2 million Lead strategic visioning sessions

Burnaby, British Columbia

 Developed annual marketing and sales plans including: strategies, objectives and projections Developed and managed annual marketing and sales budgets Managed agency relationships throughout media projects ensuring brand consistency and integrity Developed targeted marketing materials for different trade channels Managed new and existing client relationships with an emphasis on retention and revenue growth Reported on the performance of marketing and sales initiatives to CEO & Board of Directors

 Managed diverse portfolio of clients including; British Columbia Lottery Corporation, Pacific Newspaper Group, Con Agra Foods, Purdy’s Chocolates and Granville Island Brewing Developed and presented new business proposals Developed and managed annual program budgets over $1 million Developed and executed regional sales and promotional campaigns Planned and executed program training sessions focused on brand knowledge and in-field expectations Managed multiple teams of coordinators, supervisors and sales representatives Conducted interactive brainstorms to generate new promotional concepts and business proposals

It Management, School Of Business

Marketing