Our Big Idea Is Thinking Small.Big is not always better. A lesson we’re all learning these days in one small way or another. There’s an art to producing great work. It starts with thinking small. We pour over research. Comb through details. Find the nuggets of wisdom that bigger shops might overlook. Because the smallest insights can become big marketing advantages.That same small-is-smart philosophy is also at the heart of our business model. We keep our organization lean and nimble, so we can respond quickly and have senior focus on every client.It all leads to work that’s compelling and value that’s measurable, without thecomplicated bureaucracy and…well, let’s just say not-so-small overhead of traditional ad agencies.However, there is one thing we are big on. Experience. Our founders and principals, Paul Campano and Michael Neiderer, have almost 40 years combined experience working on the behalf of notable brands such as Pennsylvania Tourism, ESPN, Time Warner, Hard Rock Hotels & Casinos, The History Channel, Philadelphia Tourism, Comcast SportsNet, Yosemite National Park, Baltimore Orioles, The Westfield Group, Harrah’s Entertainment, The William Penn Foundation, The Philadelphia Zoo, Marriott Hotels & Resorts, MGM MIRAGE properties, Perrier-Jouet Champagne, The National Aquarium in Baltimore, Mizuno Sporting Goods, GORE-TEX Apparel, The American Institute of Architects and many more.While building these brands into market leaders they have won every imaginable industry award such as Obies, Addys, HSMAI Adrians, Graphis and an Effie Finalist. However, awards are not the be all end all to us. What is? A driving belief in “Big ideas, not big egos.” Which simply means it’s not us and you, it’s us together, shoulder to shoulder, sleeves rolled up, taking your brand to new heights.