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I cultivate teams and drive cultural changes that improve customer experience, reduce administrative cost, deliver consumer value, and maximize engagement outcomes. I have been fortunate to serve as a leader and change agent at three organizations (AICPA, Progress Energy, BCBSNC) focused around these goals. My earlier roles (Carleton College, Tunheim Partners) provided critical teachings that shaped my worldview.I’m a former creative who is heavily focused on results. With 15+ years of experience in multi-channel communications strategy, customer experience strategy and brand management, I’m adept at developing strong relationships with executives, stakeholders and team members across the enterprise. I possess outstanding communication, presentation and facilitation skills. I believe in purposefully driving seamless connections between experiences and fixing the break points. The moments we cherish with the brands we love revolve around “That was simple, and fun, they thought of everything.” None of that execution comes without relentless discipline, a common focus, strong internal governance and a willingness to elevate the consumer above all else. It’s an approach that has informed my work in digital strategy, brand strategy, marketing communications and process improvement. Areas of focus include: Digital Strategy; Online Experience; Digital Creative & Analytics Management; Digital Marketing Programs; Multi-channel Marketing and Communications; SEO; Email Marketing Campaigns; Brand Positioning & Strategy; Governance Development; Process Improvement; Cultural Transformation; Lean Six SigmaIndustry knowledge includes: Healthcare, Energy, Software and Membership Associations.
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Director Of AudienceFusable Sep 2018 - PresentTuscaloosa, Alabama, Us -
Director Of Audience EngagementFusable Sep 2015 - Sep 2018Tuscaloosa, Alabama, Us
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Manager Of Digital ExperienceBcbsnc Sep 2011 - Sep 2015Durham, Nc, UsJob responsibilities: Cultural transformation; digital customer experience strategy; multi-channel engagement strategy; online governance development and stewardship; leadership of content strategy, UX/UI and digital strategy teams; interfacing with senior leadership; coordination and deployment of multi-channel marketing campaigns; SEO; staff management; contractor and vendor management; budget management• Oversaw digital customer experience strategy for North Carolina’s largest health insurer with 3.9M visits in 2014 and a 52% increase in registrations.• Led experience development for Blue Connect member portal focused on health engagement outcomes and personalized content delivery. Site has already broken records for monthly visits (400K) and monthly unique visitors (244K).• Supervised revamp of online shopping experience driven by Affordable Care Act. Site broke records for single-day page views (1.05M), single-day visits (109K), and rate quote increase (1300%).• Managed large team of content strategists, UX/UI designers and digital strategists through 100% growth in team size and work output• Conducted frequent user experience, A/B and content tests to optimize performance and maintain data-driven focus• Identified and championed constant process improvement opportunities• Facilitated Lean Six Sigma event resulting in 80% improvement in workflow process for multi-channel marketing campaign execution and measurement• Led project to develop holistic content strategy and supporting technology requirements to enable personalized content delivery and content re-use across channels and platforms -
Web & Interactive Communications ManagerProgress Energy Jan 2010 - Sep 2011Raleigh, Nc, UsJob responsibilities: Cultural transformation; digital strategy; governance development and stewardship; leadership of content strategy, UX/ UI and analytics teams; interfacing with senior leadership; online brand management; coordination and deployment of integrated communications campaigns; SEO/SEM; social media; email marketing; staff management; contractor and vendor management; budget development and management• Staffed and supervised new department dedicated to digital channels• Developed digital strategy for Fortune 250 company requiring frequent consensus building with senior leadership and enterprise stakeholders• Served as chair of enterprise digital strategy and governance committee• Led user-focused redesign of progress-energy.com website and creation of mobile website leading to J.D. Power ranking of 4th best utility site in the nation• Managed strategy and experience for Top 10 utility website as ranked by E Source with over 16 million annual account transactions and 52 million page views• Reduced call volume, costs and CSR staffing through increased online self-service options• Established detailed standards for administrative cost reduction, online brand strategy, content strategy; social media, email marketing, SEO/SEM and Web analytics • Created first-ever process for integrated planning and measurement for Web, email and direct mail• Facilitated Lean Six Sigma exercises resulting in a 60% average reduction in online publishing cycle time and 50% improvement in email marketing workflow process -
Senior Manager, Communications, Advertising & Brand ManagementAicpa Jan 2008 - Jan 2010Durham, Nc, UsJob responsibilities: Cultural transformation; communications and digital strategy development; interfacing with senior leadership; brand management; content strategy; coordination and deployment of integrated communications campaigns; supervision of consistent experience and messaging for online, print, television, radio and multimedia; staff management; contractor and vendor management; budget management; creative conceptualization; frequent writing and editing• Staffed and supervised new team dedicated to communications and advertising in Durham office. Built partnerships with senior leadership throughout the organization to establish department credibility.• Promoted after first year to manage national brand strategy and initiatives for AICPA and CPA brands• Collaborated on overhaul of new corporate Web site through market research, user testing, UX/UI design, content strategy, information architecture development and execution of launch communications plan • Supervised Institute’s most comprehensive branding strategy initiative to date resulting in development of new brand and product architecture. Built partnerships with senior leaders and key stakeholders to achieve association-wide consensus.• Established integrated social media strategy for diverse AICPA online presence • Honored as member of American Business Awards’ “Best Communications Team” for 2009 -
Marketing Communications Manager & Senior CopywriterBcbsnc Sep 2003 - Jan 2008Durham, Nc, UsJob responsibilities: Supervision of marketing messaging for online, multimedia, print, television and radio; marketing strategy development; brand management; freelancer and contractor management; vendor management; budget management; creative conceptualization; frequent writing and editing• Named “Most Valuable Member” of marketing department for 2005-2006.• Supervised development and implementation of content strategy for corporate Web site rebuild and two brand identity overhauls • Led creation of first brand strategy and customer-focused naming architecture for corporate products and programs• Collaborated on award-winning television campaign resulting In 18% increase in positive brand perception• Guided creative team through application of brand-consistent messaging to more than 2,000 marketing projects over a 36-month period. Department production output increased 200% from 2004-2006.
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Director Of MarketingAmerican Society Of Echocardiography Aug 2002 - Sep 2003Job responsibilities: Marketing strategy development; brand management; project management; budget and contract management; vendor management; editorial supervision of all print and online copy; creative conceptualization; frequent writing and editing; media relations• Increased organizational membership by 25% in one year. Supervised marketing plan and all print and online collateral for annual Scientific Sessions. Marketing resulted in 95% conference attendance despite last-minute relocation of the conference due to the SARS outbreak.
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Senior Account RepresentativeTunheim Aug 1999 - Oct 2001Minneapolis, Minnesota, UsJob responsibilities: Account management; budget management; client interfacing; supervision of media relations campaigns; frequent writing and editing; creative conceptualization; research; media relationship building; numerous presentationsClients included: Target Stores, Jasc Software, United Health Care, Anderson Windows, Minnesota Twins, Direct Merchants Bank, Jostens, Inc., Michael Foods, E-Intelligence, Inc., WebBasis, Inc.• Developed and supervised international communications campaign for Jasc Software that resulted in 175 million media impressions in one year, increasing media exposure by over 100% from the previous year. Placements included The Wall Street Journal, USA Today and ZDNet. -
Director Of Public RelationsCarleton College Jul 1997 - Mar 1999Northfield, Mn, UsJob responsibilities: Frequent writing and editing; proofreading; supervision of ten staff photographers and reporters; budget management; website maintenance; media relations• Supervised News Bureau as temporary director during existing director’s lengthy absence. Acted as editor-in-chief for all print and online communications and successfully managed budget and staff of 10 writers and photographers.
Paul Daniel Skills
Paul Daniel Education Details
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Carleton CollegeGeneral -
Fordham Preparatory School
Frequently Asked Questions about Paul Daniel
What company does Paul Daniel work for?
Paul Daniel works for Fusable
What is Paul Daniel's role at the current company?
Paul Daniel's current role is Director of Audience at Fusable.
What is Paul Daniel's email address?
Paul Daniel's email address is pa****@****lly.com
What is Paul Daniel's direct phone number?
Paul Daniel's direct phone number is +120575*****
What schools did Paul Daniel attend?
Paul Daniel attended Carleton College, Fordham Preparatory School.
What are some of Paul Daniel's interests?
Paul Daniel has interest in Animal Welfare, Environment, Arts And Culture.
What skills is Paul Daniel known for?
Paul Daniel has skills like Marketing Communications, Integrated Marketing, Strategy, Email Marketing, Strategic Communications, Marketing Strategy, Content Strategy, Social Media, Corporate Communications, Marketing, Advertising, Leadership.
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