Paul Daniel Email & Phone Number

Raleigh, NC, US

Tuscaloosa, Alabama, US

Tuscaloosa, Alabama, US

Durham, NC, US

• Job responsibilities: Cultural transformation; digital customer experience strategy; multi-channel engagement strategy; online governance development and stewardship; leadership of content strategy, UX/UI and digital.
• Oversaw digital customer experience strategy for North Carolina’s largest health insurer with 3.9M visits in 2014 and a 52% increase in registrations.
• Led experience development for Blue Connect member portal focused on health engagement outcomes and personalized content delivery. Site has already broken records for monthly visits (400K) and monthly unique visitors.
• Supervised revamp of online shopping experience driven by Affordable Care Act. Site broke records for single-day page views (1.05M), single-day visits (109K), and rate quote increase (1300%).
• Managed large team of content strategists, UX/UI designers and digital strategists through 100% growth in team size and work output
• Conducted frequent user experience, A/B and content tests to optimize performance and maintain data-driven focus

Raleigh, NC, US

• Job responsibilities: Cultural transformation; digital strategy; governance development and stewardship; leadership of content strategy, UX/ UI and analytics teams; interfacing with senior leadership; online brand.
• Staffed and supervised new department dedicated to digital channels
• Developed digital strategy for Fortune 250 company requiring frequent consensus building with senior leadership and enterprise stakeholders
• Served as chair of enterprise digital strategy and governance committee
• Led user-focused redesign of progress-energy.com website and creation of mobile website leading to J.D. Power ranking of 4th best utility site in the nation
• Managed strategy and experience for Top 10 utility website as ranked by E Source with over 16 million annual account transactions and 52 million page views

Durham, NC, US

• Job responsibilities: Cultural transformation; communications and digital strategy development; interfacing with senior leadership; brand management; content strategy; coordination and deployment of integrated.
• Staffed and supervised new team dedicated to communications and advertising in Durham office. Built partnerships with senior leadership throughout the organization to establish department credibility.
• Promoted after first year to manage national brand strategy and initiatives for AICPA and CPA brands
• Collaborated on overhaul of new corporate Web site through market research, user testing, UX/UI design, content strategy, information architecture development and execution of launch communications plan
• Supervised Institute’s most comprehensive branding strategy initiative to date resulting in development of new brand and product architecture. Built partnerships with senior leaders and key stakeholders to achieve.
• Established integrated social media strategy for diverse AICPA online presence

Durham, NC, US

• Job responsibilities: Supervision of marketing messaging for online, multimedia, print, television and radio; marketing strategy development; brand management; freelancer and contractor management; vendor management.
• Named “Most Valuable Member” of marketing department for 2005-2006.
• Supervised development and implementation of content strategy for corporate Web site rebuild and two brand identity overhauls
• Led creation of first brand strategy and customer-focused naming architecture for corporate products and programs
• Collaborated on award-winning television campaign resulting In 18% increase in positive brand perception
• Guided creative team through application of brand-consistent messaging to more than 2,000 marketing projects over a 36-month period. Department production output increased 200% from 2004-2006.

• Job responsibilities: Marketing strategy development; brand management; project management; budget and contract management; vendor management; editorial supervision of all print and online copy; creative.
• Increased organizational membership by 25% in one year. Supervised marketing plan and all print and online collateral for annual Scientific Sessions. Marketing resulted in 95% conference attendance despite last-minute.

Minneapolis, Minnesota, US

• Job responsibilities: Account management; budget management; client interfacing; supervision of media relations campaigns; frequent writing and editing; creative conceptualization; research; media relationship.
• Developed and supervised international communications campaign for Jasc Software that resulted in 175 million media impressions in one year, increasing media exposure by over 100% from the previous year. Placements.

Northfield, MN, US

• Job responsibilities: Frequent writing and editing; proofreading; supervision of ten staff photographers and reporters; budget management; website maintenance; media relations
• Supervised News Bureau as temporary director during existing director’s lengthy absence. Acted as editor-in-chief for all print and online communications and successfully managed budget and staff of 10 writers and.

Bachelor Of Arts (Ba), English Language And Literature, General

Education record