Paul Daniel Email & Phone Number

Raleigh, Nc, Us

Tuscaloosa, Alabama, Us

Tuscaloosa, Alabama, Us

Durham, Nc, Us

Job responsibilities: Cultural transformation; digital customer experience strategy; multi-channel engagement strategy; online governance development and stewardship; leadership of content strategy, UX/UI and digital strategy teams; interfacing with senior leadership; coordination and deployment of multi-channel marketing campaigns; SEO; staff management; contractor and vendor management; budget management• Oversaw digital customer experience strategy for North Carolina’s largest health insurer with 3.9M visits in 2014 and a 52% increase in registrations.• Led experience development for Blue Connect member portal focused on health engagement outcomes and personalized content delivery. Site has already broken records for monthly visits (400K) and monthly unique visitors (244K).• Supervised revamp of online shopping experience driven by Affordable Care Act. Site broke records for single-day page views (1.05M), single-day visits (109K), and rate quote increase (1300%).• Managed large team of content strategists, UX/UI designers and digital strategists through 100% growth in team size and work output• Conducted frequent user experience, A/B and content tests to optimize performance and maintain data-driven focus• Identified and championed constant process improvement opportunities• Facilitated Lean Six Sigma event resulting in 80% improvement in workflow process for multi-channel marketing campaign execution and measurement• Led project to develop holistic content strategy and supporting technology requirements to enable personalized content delivery and content re-use across channels and platforms

Raleigh, Nc, Us

Job responsibilities: Cultural transformation; digital strategy; governance development and stewardship; leadership of content strategy, UX/ UI and analytics teams; interfacing with senior leadership; online brand management; coordination and deployment of integrated communications campaigns; SEO/SEM; social media; email marketing; staff management; contractor and vendor management; budget development and management• Staffed and supervised new department dedicated to digital channels• Developed digital strategy for Fortune 250 company requiring frequent consensus building with senior leadership and enterprise stakeholders• Served as chair of enterprise digital strategy and governance committee• Led user-focused redesign of progress-energy.com website and creation of mobile website leading to J.D. Power ranking of 4th best utility site in the nation• Managed strategy and experience for Top 10 utility website as ranked by E Source with over 16 million annual account transactions and 52 million page views• Reduced call volume, costs and CSR staffing through increased online self-service options• Established detailed standards for administrative cost reduction, online brand strategy, content strategy; social media, email marketing, SEO/SEM and Web analytics • Created first-ever process for integrated planning and measurement for Web, email and direct mail• Facilitated Lean Six Sigma exercises resulting in a 60% average reduction in online publishing cycle time and 50% improvement in email marketing workflow process

Durham, Nc, Us

Job responsibilities: Cultural transformation; communications and digital strategy development; interfacing with senior leadership; brand management; content strategy; coordination and deployment of integrated communications campaigns; supervision of consistent experience and messaging for online, print, television, radio and multimedia; staff management; contractor and vendor management; budget management; creative conceptualization; frequent writing and editing• Staffed and supervised new team dedicated to communications and advertising in Durham office. Built partnerships with senior leadership throughout the organization to establish department credibility.• Promoted after first year to manage national brand strategy and initiatives for AICPA and CPA brands• Collaborated on overhaul of new corporate Web site through market research, user testing, UX/UI design, content strategy, information architecture development and execution of launch communications plan • Supervised Institute’s most comprehensive branding strategy initiative to date resulting in development of new brand and product architecture. Built partnerships with senior leaders and key stakeholders to achieve association-wide consensus.• Established integrated social media strategy for diverse AICPA online presence • Honored as member of American Business Awards’ “Best Communications Team” for 2009

Durham, Nc, Us

Job responsibilities: Supervision of marketing messaging for online, multimedia, print, television and radio; marketing strategy development; brand management; freelancer and contractor management; vendor management; budget management; creative conceptualization; frequent writing and editing• Named “Most Valuable Member” of marketing department for 2005-2006.• Supervised development and implementation of content strategy for corporate Web site rebuild and two brand identity overhauls • Led creation of first brand strategy and customer-focused naming architecture for corporate products and programs• Collaborated on award-winning television campaign resulting In 18% increase in positive brand perception• Guided creative team through application of brand-consistent messaging to more than 2,000 marketing projects over a 36-month period. Department production output increased 200% from 2004-2006.

Job responsibilities: Marketing strategy development; brand management; project management; budget and contract management; vendor management; editorial supervision of all print and online copy; creative conceptualization; frequent writing and editing; media relations• Increased organizational membership by 25% in one year. Supervised marketing plan and all print and online collateral for annual Scientific Sessions. Marketing resulted in 95% conference attendance despite last-minute relocation of the conference due to the SARS outbreak.

Minneapolis, Minnesota, Us

Job responsibilities: Account management; budget management; client interfacing; supervision of media relations campaigns; frequent writing and editing; creative conceptualization; research; media relationship building; numerous presentationsClients included: Target Stores, Jasc Software, United Health Care, Anderson Windows, Minnesota Twins, Direct Merchants Bank, Jostens, Inc., Michael Foods, E-Intelligence, Inc., WebBasis, Inc.• Developed and supervised international communications campaign for Jasc Software that resulted in 175 million media impressions in one year, increasing media exposure by over 100% from the previous year. Placements included The Wall Street Journal, USA Today and ZDNet.

Northfield, Mn, Us

Job responsibilities: Frequent writing and editing; proofreading; supervision of ten staff photographers and reporters; budget management; website maintenance; media relations• Supervised News Bureau as temporary director during existing director’s lengthy absence. Acted as editor-in-chief for all print and online communications and successfully managed budget and staff of 10 writers and photographers.

Bachelor Of Arts (Ba), English Language And Literature, General

Education record