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As an experienced strategic brand creative I straddle the perilous gap between strategy and creative where many projects fall down. After all, without a bespoke brand strategy that will work as a totally integrated communications approach you may just have a logical strategy that goes nowhere, or equally end up with creativity for creativity's sake: something that doesn't deliver on the strategic objectives. I believe having the company's DNA running through everything is essential in order to resonate successfully with today's changing consumer and employee mindset. Building a powerful and flexible brand platform is at the heart of all effective communications, so that's where I start. It allows stakeholders to trust in the approach and buy into world-class creative work that can elevate a brand's fortunes in the short-term, and build long-term affinity.
Cottrell & Co.
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Strategic Brand CreativeCottrell & Co. Sep 2019 - PresentU.K.I'm an experienced strategic creative director with a focus on building relatable brands from the ground up, for employee engagement, B2B, and a broad spectrum of consumer communications and design.
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Executive Creative DirectorFive By Five Global Mar 2018 - Sep 2019Southampton, London, La, Sydney.I helped redesign and guide the agency through a totally new process system to increase efficiencies in both time and quality control, as well as bringing to life the agency positioning as a Launch Marketing Agency. Tasked to raise the creative profile of the agency and the effectiveness of campaigns as well as bedding in existing clients. Won many new clients including National Trust, B&Q TradePoint, and Ignite CBD (cannabis) oil with a combination of brand positioning and cut-through creative communications, ensuring they had their best financial year ever in their forty year history, and gaining a Drum shortlisting as 'Agency of The Year’. -
Creative Director, WriterConsultant Aug 2016 - Sep 2019Bath, United KingdomWorking with design consultancy clients to help integrate and broaden brand positioningsacross all their activities for future growth. Creating strategic video brand content for, amongst other projects, the alcohol, sport nutrition, pet food, smart tech, and technology infrastructure sectors. -
Creative DirectorMccann Erickson Oct 2014 - Aug 2016Bristol, United KingdomAs CD, I helped McCann Bristol grow 34% in 2015 (it's biggest increase to date), and achieved powerful results for Pink Lady Apples, Tenderstem, and Small Luxury Hotels Of The World. Responsible for reinvigorating team standards, and for creating strategic brand platforms that build strong, meaningful consumer relationships for our clients, developing everything from brand guidelines upwards, across all appropriate channels. -
Owner And Managing DirectorA Proper Dog'S Dinner (Nature Real Dog Food) May 2010 - Feb 2014Melbourne, AustraliaManufacturing and marketing our own start up brand of frozen, human grade, dog food across Melbourne meant using all our accumulated brand building skills. Nominated by Master Dogs Breeders Associate as Best New Product 2011 and 2012, and described as the best dog food in Australia by Dr Marcus Hayes, this Lite 'n' Easy style brand for dogs honed in on the fastest growing sector in pet food and has helped many sick pooches who couldn't tolerant modern processed dog foods. The brand voice breaks the traditional super-science marketing speak in the market, engaging dog owners to better understand the long-term importance of feeding natural foods.
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Creative DirectorOgilvy Jan 2013 - Jan 2014Melbourne, AustraliaCreative Director and writer running an interdepartmental team on integrated re-branding campaign for incumbent Bank of Melbourne, and other major client projects including Australia Post, Victorian State Government Fire Ready, and Flood Ready, AAMI Insurance, Coke and Goodyear tyres. -
ConsultancyClememgerbbdo, Draft Fcb, Publicis Mojo, George Patts Y&R, 2007 - 2013MelbourneSuccessful Campaign Whisperer for many needy projects and pitches in Melbourne's finest agencies.Rebranded incumbent client Honda for Draft FCB.Victoria Bitter, Carlton Draft, Yellow Pages, Australian Armed Forces for George Patterson Y&R.FireReady and FloodSafe Vic Gov, McCain, SPC Baked Beans, AAMI Insurance for Ogilvy.Coke, Diet Coke, Nike, Hertz, Victorian Tourism and Peters Ice Cream for Publicis Mojo.Daily Juice for Campaign Palace.National Australia Bank for Clemenger BBDO.
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Senior CreativeClemenger Bbdo Dec 2005 - Dec 2006SydneyPepsi, Visa, Masterfoods, Mitsubishi Motors, ASIO, NSW Fire, SunRice and Allianz Insurance. -
Senior CreativeWhybin Tbwa Oct 2004 - Nov 2005SydneySenior Creative winning back the incumbent client AAPT and creating ‘Tell it like it is’ campaign, which saw the brand become Australia's most liked telco. Also created work for Playstation Australia, (Cannes bronze) Mar bars, Dolmio, Advance Pet Food and Nissan.
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Senior Art DirectorFnl Communications Jul 2003 - Oct 2004SydneyRebranded Sony, and won numerous Caxtons, Folio and ATV awards for Sony and KingGee workwear.
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Group HeadOgilvy Group Uk 1995 - 2001LondonWorking on a wide range of clients including The Observer, Lucozade Sport, Ford, and winning Campaign Of The Year for The Samaritans Charity at the Creative Circle Awards.
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Frequently Asked Questions about Paul Cottrell
What company does Paul Cottrell work for?
Paul Cottrell works for Cottrell & Co.
What is Paul Cottrell's role at the current company?
Paul Cottrell's current role is Strategic Brand Creative at Cottrell & Co..
What is Paul Cottrell's email address?
Paul Cottrell's email address is pa****@****ann.com
What is Paul Cottrell's direct phone number?
Paul Cottrell's direct phone number is +1 646 223*****
What skills is Paul Cottrell known for?
Paul Cottrell has skills like Art Direction, Creative Strategy, Creative Direction, Brand Development, Advertising, Integrated Marketing, Copywriting, Brand Development Strategy, Direct Marketing, Digital Marketing, Branding And Identity, Brand Management.
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