•Analyzing competitive landscape and executing insight-driven brand strategy for EmpowHERto in Toronto and Florida, ensuring alignment with its mission to empower young minority women and girls while maintaining consistent, resonant messaging that reflects the organization’s unique identity and values across both regions.•Monitoring brand performance across digital platforms, analyzing engagement metrics to refine messaging strategies and improve outreach, and developing monthly reports to… Show more •Analyzing competitive landscape and executing insight-driven brand strategy for EmpowHERto in Toronto and Florida, ensuring alignment with its mission to empower young minority women and girls while maintaining consistent, resonant messaging that reflects the organization’s unique identity and values across both regions.•Monitoring brand performance across digital platforms, analyzing engagement metrics to refine messaging strategies and improve outreach, and developing monthly reports to track brand engagement and increase brand visibility.•Managing event branding and promotion strategies and coordinating with event planners to align event communication with EmpowHERto’s brand identity across Toronto & Florida.•Identifying partnership opportunities with community organizations, influencers, and brands aligned with EmpowHERto's goals, and representing the organization at events to strengthen connections with key stakeholders Show less

• Providing integrated solutions as a healthcare planner to manage client and patient information, scheduling and workforce management, billing and financials, compliance and reporting, and accurate clinical documentation, using Procura.• Developing and maintaining schedules for healthcare staff ( PSW, HSW, Nurses) matching client needs based on staff availability, qualifications, preferences, and client proximity.• Collaborating with care coordinators, clinical supervisors, and other… Show more • Providing integrated solutions as a healthcare planner to manage client and patient information, scheduling and workforce management, billing and financials, compliance and reporting, and accurate clinical documentation, using Procura.• Developing and maintaining schedules for healthcare staff ( PSW, HSW, Nurses) matching client needs based on staff availability, qualifications, preferences, and client proximity.• Collaborating with care coordinators, clinical supervisors, and other team members to support client care needs, resolve scheduling conflicts, proactively address challenges, and suggest improvements that impact service delivery.• Monitoring compliance with organizational policies, healthcare standards, and regulatory requirements. Show less

• Generated revenue of CAD 10 million by managing the intake from competitive analysis and industry insights to develop and execute growth strategies aligned with brand performance and build brand awareness.• Achieved annual 2% market share and 35% growth on the Opthalmology brand portfolio by driving Key Performance Indicators (KPIs) like sales target, growth, campaign tracking, customer engagement, and increase in customer awareness and website traffic on the symptoms of Eye Infection… Show more • Generated revenue of CAD 10 million by managing the intake from competitive analysis and industry insights to develop and execute growth strategies aligned with brand performance and build brand awareness.• Achieved annual 2% market share and 35% growth on the Opthalmology brand portfolio by driving Key Performance Indicators (KPIs) like sales target, growth, campaign tracking, customer engagement, and increase in customer awareness and website traffic on the symptoms of Eye Infection by designing brand campaigns and strategizing communication on digital media.• Provided expert advice and guidance to team members in applying best practices, aligning efforts with customer and business needs, and building consensus for product development strategies, resulting in a 20% increase in revenue.• Increased new customer acquisition and engagement by 15% within 6 months by designing innovative and impactful visual content development to convey brand messaging to the target audiences.• Managed and analyzed marketing budgets per requirements for events, campaigns, promotional materials, and customer engagements with allocated budgets, tracking expenses, optimizing spending by 10%, and maintaining business hygiene as per guidelines.• Supported marketing team in developing and implementing strategic initiatives to enhance brand messaging, and marketing programs, assisted in 5 annual sales training/ year nationwide and drove sales growth by overall 30%. • Coordinated with cross-functional teams like Sales, Distribution, Finance, Regulatory, Product development, Operations, and Legal departments ensuring marketing initiatives and maximizing ROI by 10% as compared to last year.• Designed and implemented Patient Education and Awareness Campaigns nationwide, digital content creation in different digital channels, and tracking performance metrics like patient footfalls, website traffic, video views to measure social media marketing efforts and campaign optimization. Show less

• Conducted and analyzed market research data and customer feedback to identify emerging trends and data-driven insights, contributing to the development of effective marketing campaigns that led to a 15% increase in customer satisfaction, and an increase in market share by 2% and a growth by 35%.• Developed and ensured brand plan execution including market analysis, collateral development, product value proposition development, targeting, promoting, pricing, and product positioning… Show more • Conducted and analyzed market research data and customer feedback to identify emerging trends and data-driven insights, contributing to the development of effective marketing campaigns that led to a 15% increase in customer satisfaction, and an increase in market share by 2% and a growth by 35%.• Developed and ensured brand plan execution including market analysis, collateral development, product value proposition development, targeting, promoting, pricing, and product positioning according to the strategic insights and to meet the specific brand goal.• Utilized strong problem-solving skills to anticipate issues and proactively addressed challenges throughout project lifecycles.• Ensured sales forecasting accuracy rate of 95%, supported by market trends, measured initiatives' impact against pre-specified KPIs, and facilitated performance tracking through monthly and quarterly performance reviews. Show less

• Developed and implemented annual marketing and communication plans and designed online and print brand communication and online marketing initiatives, measured metrics like brand performance, competitor analysis, and digital engagement rates to achieve 102% sales achievement on the overall brand portfolio in Orthopaedic therapy.• Shaped Therapy Area and managed the whole product lifecycle, from pre-launch activity to new product launches, pricing, SKU optimization, market share and… Show more • Developed and implemented annual marketing and communication plans and designed online and print brand communication and online marketing initiatives, measured metrics like brand performance, competitor analysis, and digital engagement rates to achieve 102% sales achievement on the overall brand portfolio in Orthopaedic therapy.• Shaped Therapy Area and managed the whole product lifecycle, from pre-launch activity to new product launches, pricing, SKU optimization, market share and penetration targets, and product discontinuance.• Prepared detailed reports that highlighted campaign results and insights and recommendations for internal stakeholders.• Collaborated with the media marketing agencies, and nurtured media agency relationships to optimize digital campaign content and enhance online user experience and brand representation. Show less

• Developed and ensured brand plan execution including market analysis, target audience segmentation, collateral development, product value proposition development, targeting, promoting, pricing, and product positioning according to the strategic insights and to meet the specific brand goal per industry trend. • Monitored and evaluated internal marketing operations and advertising campaigns with internal teams and agency partners, ensuring successful planning, execution, and post-project… Show more • Developed and ensured brand plan execution including market analysis, target audience segmentation, collateral development, product value proposition development, targeting, promoting, pricing, and product positioning according to the strategic insights and to meet the specific brand goal per industry trend. • Monitored and evaluated internal marketing operations and advertising campaigns with internal teams and agency partners, ensuring successful planning, execution, and post-project reviews to support brand consistency and customer engagement. • Enthusiastic in playing a key role in Project Management and comfortable managing multiple projects within a span of 6 months simultaneously with competing deadlines by engaging with different stakeholders Show less