I am a highly experienced strategic PR and communications professional with over 25 years' experience working as a people leader, consultant and in-house communications director in the UK and New Zealand.As a talented communicator, I have a proven track record in reputation and brand management. I use clear, effective and simple language to communicate complex issues and have excellent media connections to achieve measurable goals for public and private sector clients. I am known for my diplomacy and ability to manage difficult situations using tact, fairness honesty and friendly persuasion. I am a natural leader and enjoy working collaboratively with team members and stakeholders alike to manage media, improve sales, grow market share and develop new revenue streams.Born and raised in the UK, I worked across the property, finance and retail sectors and founded an award-winning consumer public relations agency. One of the most memorable projects I worked on was managing Europe's largest urban regeneration initiative; a partnership between Manchester City Council and AMEC (a commercial and residential property developer). I was responsible for all PR, community relations, marketing and advertising. Other clients included: The Co-operative Bank, ITV, Manchester City Council, fashion brand Y-3, Countryside Properties, PRP Architects, Fired Earth and Lime Productions – producers of TV hit drama, Hollyoaks. Since relocating to New Zealand, l have expanded my skill set and expertise with senior roles within the education, transport and health sectors. Career highlights include Director of Communications for Waitemata DHB, and Head of Communications for Counties Manukau DHB. In 2016, I joined Auckland Transport (AT) to manage the communications team. A key highlight was producing a network television documentary series for TVNZ, People On Bikes.Media relations, delivering highly effective crisis management campaigns, creating engaging video content, developing social media strategies, and political lobbying round out my extensive skill set.Over the past two years, I have held senior consulting roles in the energy, education and regeneration sectors, continuously broadening my scope and impact in strategic communications.I am always open to discussing new opportunities so please feel free to get in touch with me if you’d like to talk more.