Senior Digital Business Analyst - Customer Experience & Retention
Kinshasa, Democratic Republic Of The Congo
Responsible for the delivery of customer experience (acquisition and churn) and NPS analysis, business process re-engineering within key contact centre and billing touch points, plus implementation of replacement call-centre, loyalty and CRM systems & initiatives (Tools & Techniques: Stakeholder & Vendor Management, Customer/User Workshops & Surveys, NPS Management, Google Analytics, Scrum, Axure RP, JIRA).Achievements included:• Performed customer satisfaction analysis and benchmarking, workshops, call centre and face2face interviews, plus implemented standard monthly collation processes for the new ‘Customer Report’.• Drafted requirements and systems change specifications for NPS analysis ‘quick wins’ including SIM swap BPR.• Analysis of 'interconnect' call data to determine high value competitor customer leads for the corporate team, at the same time implementing the open-source Sugar CRM for sales automation and account management.• ExCo (stakeholders) management, Sign-off proposals and associated delivery plans.• Consolidation and (MoSCoW) prioritisation of stakeholder requirements for the call-centre replacement solution to include PABX, IVR,CMS, CRM Campaigns interface, CQM, Workforce Management, SMS, Chat, Social Media and Email channel integration• Production of the ITT (functional/non-functional requirements, user stories and QA acceptance criteria) and management of the 3rd party vendors during the two round selection process workshops and shortlist presentations (Genesys v Collab)• Analysis to define the data bundle recommendations for all 5 million non-data and out-of-bundle data usage prepay customers, draft proposal for the 'Anniversary Loyalty Program' based on annual (monthly average) spend with sub-categories for data spend, proposal for implementation of the iNSight / 'Imagine' loyalty program for both corporate accounts and individual MSISDNs.• Customer Champion role definition, local resource training/mentoring and handover.