Thank you for visiting. I hope you enjoy the content posted to help real estate agents, other entrepreneurs, and those interested in real estate. Ever wonder why most experienced real estate agents struggle, lacking consistent income and feeling overworked and overwhelmed? I’ve given the subject a lot of thought. I’m positive it’s not because they lack transactional skills. Based on my experience, selling real estate for over 30 years as well as helping many agents transform their businesses, what is needed is deeper than the transactional side of real estate.It begins with philosophy. In my advising and coaching practice, agents often excitedly tell stories about going above and beyond to help their clients. Why not embrace this philosophy of being in service, helping clients. It requires an “about you, not me” mindset, being confident but keeping your ego in check. Too often agents see reality show characters and try to emulate behavior that is scripted for TV when what they really need to do is focus on how they can help people. I am not talking about philanthropy. This is your career and you deserve to be rewarded financially when you help others. However, it’s more about understanding why you do what you do and the significance of your work. This will create the perspective and energy to attract clients who want your help and when you focus on those people and their needs the days of convincing, persuading, applying neurolinguistics, or any other manipulative sales technique are over. The only catch is, this has to be authentic. You have to truly want to put others first and have faith that you will be rewarded as a by-product. The next step is to put the structure and systems in place which enable you to be productive and efficient so you can truly help more people. This requires better management skills; self-management and business-management. Self-management is simply doing what you need to do on a consistent basis. Business-management is evolving your sales practice by becoming a leader and organizing and expanding your operation.For most this requires change, so I created the FIG (Fundamental Improvement + Growth) Method to help and agents find that it is straightforward and with guidance, not overly complicated to implement.If you want to learn more schedule a free consultation now https://calendly.com/paulfig/pfla-consultation.