Paul Flagstad Email & Phone Number

Sussex, Wi, Us

Green Bay, Wisconsin, Us

Green Bay, Wisconsin, Us

• Manage deposit interest rate pricing, product collateral, legal disclosures and agreements, regulatory compliance, and standard operating procedures for over $10B in commercial deposit products including Analyzed Checking, Money Market, Certificates of Deposit, CDARS, and Repurchase, Commercial Paper, and Insured or Collateralized Sweep types.• Directing the launch of the Associated Insured Cash Sweep offering utilizing the Promontory Financial Network.• Developing a robust Information Reporting offering with IBM, utilizing Sterling Integrator, to support BAI, EDI, SWIFT, and other custom format types.

Green Bay, Wisconsin, Us

• Managed deposit interest rate pricing, product collateral, legal disclosures and agreements, regulatory compliance, and standard operating procedures for over $11.5B in consumer deposit products including Checking, Savings, Money Market, Certificates of Deposit, and Health Savings Accounts.• Created and executed multiple direct and email deposit product campaigns, adding approximately $100M in deposits to overall Money Market and CD deposit base over a 2-year period.• Migrated 66K customer relationships and nearly $190M in deposits and investments through HSA Portal Launch and portfolio conversion. Vetted prospective portal solutions, vendor, system configuration, product and portal materials, product pricing, and investment selections. Finalized overall go to market strategy, system administration, and day-to-day operations post go-live.

Green Bay, Wisconsin, Us

• Initiated first formal copy testing in company history using an external vendor which led to television commercial optimization in a highly competitive market.• Measured and enhanced experiential marketing deployment at Miller Park revealing areas of focus to drive account openings through existing partnership with Milwaukee Brewers.• Led debit card art optimization project to improve overall designs and significantly increase “top of wallet” consideration for our sports affinity debit cards. • Directed a brand tracking study for the entire corporation resulting in a deeper understanding of consumer awareness, consideration, use, and loyalty.

Green Bay, Wisconsin, Us

• Development of multiple line of business Voice of the Customer surveys. Actions resulted in a successful deployment of 5 new voice of the customer surveys in 2013.• Repeated deployment of Brand Tracking, Commercial Banking, Business Banking, and Private Banking programs and analyses. Actions resulted in an improvement of net promoter scores within each line of business measured. Improvements in satisfaction and loyalty were also measured in syndicated works from Greenwich and JD Power.• Served as Marketing Effectiveness subject matter expert. Actions resulted in an improvement of how each promotion should be measured and downstream awareness of design characteristics that work.

Green Bay, Wisconsin, Us

• Development of Marketing Effectiveness Model: Created promotional measurement business rules and a standard template for unified business case and post measurement comparison.• Development of Retail Relationship Growth Initiative (RRGI): Identified the most urgent needs of the Retail bank to isolate growth opportunities in the retail household base in size and breadth of each relationship as an outcome of the Retail Sales and Marketing Coordination Optimization project.• Managed research partner programs including Raddon, Synergistics, and Greenwich with a focus on improved utilization of results.

St. Paul, Mn, Us

Assumed role on Visante Inc. Board of Directors to manage the residual family interest in the organization. Responsibilities include:• Governing the organization by reviewing strategic policies and objectives• Reviewing and approving annual budgets• Ensuring the availability of adequate financial resources• Providing guidance from base of experience in banking, marketing, and market research

Glendale, Wi, Us

• Saved customer relationships valued in excess of $20 million by creating financial and customer relationship modeling for the launch of the Easy Advance and Clear Coverage overdraft solution products.• Identified next best product suggestions based on consumption of products and services early in the account life through the design and launch of the customer onboarding system. Conducted extensive modeling to predict and prevent closures for NSF, customer, and dormancy closure types using regression models.• Designed financial and attrition reporting for over 20 marketing promotions using test/control methodologies, provided business rationale for repeating or refining promotion designs for increased profitability and strengthening customer relationships.• Determined the impact of regulatory, geographic, and macro bank changes on customer retention and attrition by directing quarterly customer loyalty and customer closure surveys. • Analyzed strategic tactical or operational insights to bolster decision-making within the organization using secondary sources, including the data warehouse, MCIF systems, and external geodemographic data.

Minneapolis, Mn, Us

• Engineered a disaster response plan to aid hospitals with equipment needs during the Gulf Coast hurricanes of 2006.• Authored proposals for 6 community hospital asset management programs and 10 successful account renewals of urban and rural asset management programs.

Minnetonka, Mn, Us

• Managed annual outerwear winter campaigns resulting in $6 million in direct sales add-on revenue.• Increased retention of “at risk” service agreements by 10% over a 3-month period by implementing a contract renewal promotion.

Worked with affiliate programs to identify potential online businesses of interest for company target market shoppers. Proofread HTML and tested merchant sites for reliability.

Us

Responsible for new account sales, processing deposits and withdrawals, account maintenance, and handling customer concerns. Knowledge gained in regard to retail banking and various integrated banking systems.

Designed a territory system for sales representation within the field. Initiated a mass mailing to schools in five states. Performed extensive market research designed to target the most technologically astute markets in the U.S.

Bs, Marketing, Business Law

Education record