Paul Freher Email & Phone Number

Analytical and innovative marketing management professional with extensive experience indeveloping and implementing highly effective branding, promotions and media strategies.Contact pfreher@gmail.comEFFECTIVE CAMPAIGN STRATEGIST BUILDING BRAND AWARENESS ANDCAPITALIZING ON BUSINESS BUILDING OPPORTUNITIESAs Director of Media for Buffalo Wild Wings (BWW), I led the creation of a strategy that met the overallmarketing goals of the organization, contributing to company growth to over $2 billion in sales. Ideveloped and implemented media partnerships and sponsorships to strengthen BWW connection as an iconic sports brand.UNIQUE THINKER WHO CREATES NEW CHANNELS TO INCREASE VALUE FORBRANDSAt BWW, I led the transformation of the company from a traditional marketer into asophisticated multi-layered media player and modern brand builder. I had oversight of $100M mediabudget including national, local and Canada. I set growth strategies and roadmap across thecorporate ecosystem of external partnerships, social media outlets, and a long-term innovationagenda.EXPERTISE ACROSS ALL SIZE BRANDS INCLUDING LAUNCHING NEW BRANDS ANDBUILDING BRANDS FROM INCEPTION TO THE NATIONAL LEVELAs a media agency executive, I worked on a multitude of brands ranging from Fortune 500 tolocal theater productions. I worked on brand launches from Morton Salt to political endeavorsfor American Airlines. My career runway has covered client and agency roles in brandmarketing, agency management, media, digital and strategy across CPG, entertainment, travel,experiential and retail.STRATEGIC AND CREATIVELY ORIENTED, LIVES AND BREATHES ADVERTISING, MEDIAAND POP CULTUREI Influence the culture by taking a positive, constructive and direct approach to solving problems, andimproving performance. I am recognized for my keen awareness of interpersonal dynamics, workingcross-functionally with an emphasis on profitable growth.

Listed skills include Media Planning, Media Buying, Advertising, Integrated Marketing, and 10 others.

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  Syracuse University