Paul Fung Email & Phone Number

Los Angeles, California, United States

Brought in to provide 360 thinking for luxury auto maker, Genesis. Pitched and sold through the latest campaign to build awareness, reinforce the brand positioning and cement luxury credentials. Executing creative that differentiates Genesis from the category and competition, while generating demand for their GV80, GV60, and EGV70. Touchpoints include TVC, OOH, social, digital and CRM.

Part start up. Part data-driven creative shop. Here I established and managed a full service creative department for the US office of this one-year old agency through hiring and onboarding creatives, from junior to ACD level. Servicing both B2B and B2C clients, I grew a small but mighty team of 8 fully dedicated creatives responsible for creating and executing category disrupting creative. In addition to overseeing the masterbrand launch of a global campaign for my client, Circle, I was responsible for handling resourcing, building department culture, and guiding DEI programming and practices. In this fast-paced, nimble environment where cross collaboration was the name of the game, I aimed to put structure and processes into place for a smoother, more efficient work flow and foster always on creativity. Clients include: Circle, SKYN, new business

Greater Los Angeles Area

From an augmented reality get-well card to numerous national car launches, I’ve led, and produced a number of high-profile projects for some beloved brands. I oversaw 13 junior to mid-level creatives across 3 different brands. On Honda, I juggled traditional brand work with different program initiatives and national product launches. A few notable achievements include launching Honda’s new-to-market HR-V vehicle, launching the completely redesigned Civic, and successfully running their highly recognized Happy Honda Days sales event three times in a row where I led the creative process and was responsible for everything from print, TV, online, social, and radio.On Portal from Facebook, I helped launch two social-first campaigns: one during the Summer Olympics starring Paralympian Blake Leeper, and one for their branded partnership with Harry Potter. I also created two immersive philanthropic holiday initiatives using VR and AR that combined Honda’s mission of innovation with the good work being done for sick kids at Children’s Hospital of Orange County.I was also on the team that pitched and won the Tempur+Sealy business, and subsequently went on to lead their Stearns and Foster account where I helped revitalize the classic sleep brand for a younger, contemporary audience. In addition to all this, I’m deeply passionate and involved in our agency’s diversity and inclusion initiatives. As an active member of RPA Represents (our internal diversity team) and two ERGs, I’ve been privileged to speak on a panel about being proudly LGBTQ+ in advertising, as well as a panel about being Asian in advertising, and moderated a panel around the importance of allyship in the workplace. My hope is to give voice to diverse perspectives and improve representation in our industry through the work that I do.Clients include: Honda, Apartments.com, LoopNet, Farmers Insurance, Tempur-Pedic, Stearns & Foster, and Facebook Portal

Toronto, Canada Area

YouShouldTotallyMeet was a passion project that turned into a full-fledged Facebook (and meant-to-be-mobile) app developed by myself and three friends. The purpose of it was to turn your social network of friends into virtual wingmen as they help you find meaningful connections for dates, love and relationships. Through developing this dating app, I was thrust into a whole new world of tech start-ups, UX design, and VC funding. Our project was picked up by a number of publications and blogs – all in the hope of making the process of dating a little less painful.

Toronto, Canada Area

For three years I was a creative nomad where I’d pop into different agencies, do some creative magic, then just as quickly leave. Like Mary Poppins minus the singing. As a freelance writer, my job was to not only hit the ground running, but also to seamlessly integrate with the creative department as a brand champion. Wherever I went, I truly become part of the team. I had to be nimble and exercise flexibility in order to jump from project to project, quickly connecting the dots from strategy to creative. Even though I’m trained as a writer, I also led with a sharp eye for design and kept a constant finger on the pulse of culture. In a number of major projects, including a financial new business pitch which I helped win, I worked "cross-functionally" with other facets of the agencies, such as media, development, account and others. For everything from developing scripts to banner ads to writing radio, I played a leading role in defining and executing creative ideas across all brand touchpoints.Clients included: MINI, Koodo, Kellogg's, BMW, Scotia Bank, UFC, Capital One, Burger King, Canadian Tire, Bank of Montreal, Kraft Peanut Butter, Kraft Dinner, Boston Pizza, Telus, and LCBO.

Greater Los Angeles Area

At this boutique digital shop, I married my online and mass experience to create compelling stories that people shared through incredible social experiences. I was lucky enough to oversee some beloved brands, including Unilever, LinkedIn and Jarritos. And I played a key role in growing the agency's roster of clients through a number of new business wins.

Toronto, Ontario, Canada

Clients included: IKEA, Axe, Best Buy, Molson Canadian, Pfizer, Celebrex, Canadian Real Estate Association, Mount Pleasant Cemeteries, Rexall, and ToshibaNew business wins include: Delta Hotels and Toronto Tourism

Toronto, Canada Area

Clients included: Dairy Queen, Invesco Trimark, Special Olympics Canada, Research in Motion, GlaxoSmithKline, Canadian Diabetes Association, E*Trade, PEI Tourism, and Cialis New business wins include: Greenies, Four Seasons Hotels and Resorts, Greater Toronto Airport Authority, and The Salvation Army

Toronto, Canada Area

Clients included: Guinness, Volvo, Bell Mobility, and CIBCNew business wins include: Bic (stationary)

Toronto, Canada Area

Clients included: American Express, DHL, IBM, Dove, Yellow Pages, Cisco Systems, and Robin Hood Foods

Media Copywriting

Bachelor Of Commerce (B.Com.)

Bachelor Of Arts (B.A.)

Bachelor Of Business Administration (B.B.A.)