CEO & Co-founder of Dig Insights, a tech-enabled consumer insights company, and the creators of Upsiide, an innovative software platform designed to quickly test your consumer ideas. We started Dig 10 years ago in an effort to truly understand consumers and how they behave. With a focus on sophisticated data analytics and virtual environments, we created approaches that helped companies understand the true impact of their innovation efforts. We have since invested heavily in our technology offering, creating a platform that makes it easy to test innovations with consumer feedback in as little as 15 minutes, in an effort to democratize insights and help all start-ups gain valuable access to market research. We are on a quest to re-invent market research, and we're well on our way.