Paul Haddock Email & Phone Number

Lancashire

# DST Global Solutions is the international arm of DST Systems which is a $2bn US based software and output business # The recently formed CLM (Customer Lifecycle Management) Division comprises three business units i.e. Output (transactional print and mail e.g. bills and statements), Billing (billing software for utilities) and CLM Solutions (bespoke solutions based on combined capabilities of DST businesses)# I am helping the business to develop strategic and tactical marketing plans for each of the business units covering all elements of the marketing mix e.g. vision, PR, sales collateral, websites, online marketing, events, product development, market research etc.# I also managed the design and launch of a website for a new product called Hi Response (www.hi-responsemail.com)

# Furniture123 is the UK’s leading online only furniture retailer # Leading a team of 11 (incl. Customer Service), I had full P&L accountability and my primary role was to develop and implement growth strategies for the business and direct their successful execution# Key growth strategy was to increase breadth and depth of product offer i.e. to be the ‘Amazon’ of furniture# Methods of generating good quality traffic included: - Paid search - Search Engine Optimisation - Affiliate marketinhg - Shopping comparison sites - E-mail marketing - Affinity marketing# Conversion optimisation activities included: - Improved site search and navigation - Improved checkout process to reduce cart abandonment - Aggressive time-limited promotional offers - Competitive pricing - Ongoing expansion of product range to exploit ‘long-tail’ effect# Key achievements included: - Growing sales to £5m+ per annum - Increasing site traffic to over 200,000 unique visitors per month - Increasing overall conversion rate by 50% (from 0.5% to 0.75%) - Maintaining marketing spend at around 8% of sales - Reducing cost per customer via paid search from £35 to £20 - Directing SEO programme which has increased natural search traffic from 20% to 35% of total traffic - Initiating and leading implementation of Mercado ‘searchandising’ platform to improve site search and navigation (with resultant 15% uplift in conversions) - Launching and managing successful affiliate programmes on Affiliate Window and TradeDoubler with 200% ROI - Planning and steering checkout re-design using web analytics data (Coremetrics) resulting in 25% increase in completions (from 40% to 50%) - Creating successful promotional programme based on ongoing series of time-limited offers

# One of the UK’s largest commercial vehicle rental companies with over 40 branches and sales in excess of £200m per annum (owned by GE Capital)# Led marketing department of 4 with direct report to CEO# Primary focus of role was customer acquisition and retention and creation of strong brand identity# Key activities included direct marketing (mail and telephone), brand development, corporate hospitality, press advertising (trade and consumer), sales promotions, PR and website development# Key achievement was re-positioning of brand (internal and external) based on service quality

# Leading suppliers of pond equipment (Lotus) and plastic garden planters (Stewarts)# Both part of Bunzl plc group# Initially recruited as Marketing Manager for Lotus with brief to establish a marketing function and totally re-vamp brand and product range# Promoted to Marketing Controller for both Lotus and Stewarts within three months of joining # Key achievements were development of new ‘inspirational’ brand identity (including logo, packaging, advertising, marketing collateral etc) and new product range including new range of filters endorsed by the Water Research Council (a first in the market)# Sales subsequently grew 50%

# Market leading manufacturer and supplier of car care products# Managed a portfolio of brands including Turtle Wax, Radweld, Tyreweld, Redex and Fruits of the Forest air fresheners# Key activities included consumer advertising (incl. TV and press), PR, new product development, consumer and trade promotions# Key achievements were a number of successful product launches and exceeding portfolio sales and profit targets every year

# UK’s largest independent bakers # Key activities included new product development, consumer promotions, trade promotions, PR and advertising (TV, press and posters)# Key achievements were several successful product launches and consumer promotions

# Manufacturer of clay and plastic drainage products# Main activity was new product development# Key achievement was launch of new twin-wall roadside drainage system

# Leading manufacturer and supplier of foods and beverages incl. coffee (Kenco, Maxwell House), desserts (Birds), margarines (Vitalite) etc# Role involved selling into grocery multiples in and around Edinburgh# Main achievement was consistently exceeding sales targets

# Recently privatised bus company# Initially recruited as graduate trainee on two year programme but promoted to Commercial Officer after only six months# Key task was to ‘commercialise’ existing network# Main achievements were the planning and implementation of a new electronic ticketing system (first in UK) and setting up of a new minibus network in Preston