Paul Hoffman Email & Phone Number

Framingham, Massachusetts, Us

Applause is the world leader in distributed, remote & at-home digital testing. If you are currently testing in a lab or offshore, we're ready to partner with you during this complex time to help ensure that you continue to deliver flawless digital experiences to your customers.

• Created compelling digital marketing content, driving brand awareness to FMCG retailers and CPG manufacturers across supply chain, store operations, category management and marketing solution areas. • Worked with internal executives, subject matter experts and customers to rapidly build content aligned to the buyer’s journey, feeding the inbound marketing funnel.• Managed external PR firm and worldwide press releases, byline articles and all other press content.

• Managing editor for Watson Customer Engagement blog, editing over 260 blogs in 2015, doubling traffic to the site year/year.• Worked as eCommerce Newsroom lead (B2B/B2C) to develop strategy and execution of marketing content based on key campaigns and initiatives.• Team member for key Commerce social events such as TED@IBM 2015, which earned 345M social impressions by end of day for the 2015 event.

• Led an internal/external marketing communications team supporting: executive communications, events, launches, internal and external newsletters, and social communities.• Launched IBM’s first external Flipboard digital magazine to extend the reach of our internal communications to the mobile customer.• Wrote a diverse range of copy from executive communications, event communications, blogs, internal and external newsletters.• Managed team to increase the internal open rate by 2% and average click through rates by 3% through use of A/B subject line testing and new text formats.• Served as team editor, reviewing over 80 team newsletters, 38 Sales Alerts and approx. 20 other special communications in 2014. Wrote a variety of other communications as needed.• Developed communications strategies to support digital marketing and social communications.

• Oversaw the sales training planning and education for Rational software sellers in Japan, supporting a $22.3M sales target for final year (2013).• Contributed to 119% achievement against FY2014 sales budget and +33% YTY growth.• Created a four-part training directly attributed by Japan Sales leadership to winning a $1M electronics deal.• Developed worldwide plan and messages for cross-portfolio IBM sellers, enabling them to identify more Rational software opportunities in new and existing accounts.

• Oversaw the communication of key news to our Rational worldwide sellers through websites, newsletters and internal social media.• Responsible for the strategy, planning and structure of the Rational Field Communication program.• Worked with all areas of Rational software (Marketing, Development, Education, PR/AR) to communicate product launches, large events and the ongoing education to our worldwide sales force.• Regularly improved our communications systems by better organizing them, making messages easier to understand for our sellers.

• Oversaw the sales training planning and education for the Rational sellers in the Asia Pacific region.• Managed worldwide Field communications for the Rational sales team.

• Managed worldwide Lotus, Workplace and WebSphere Portal brand communications to IBM Business Partners to increase software sales and development.• Ensured on-going communication to Business Partners for day-to-day information and major events such as launches, conferences, and technical/sales education opportunities.

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Led development of custom marketing and business planning content for Services Partner Initiative program. Content used by large service providers like WorldCom, AT&T, Sprint in successful launches of their services.

Wrote a broad range of corporate collateral including brochures, data sheets, thought-leadership papers and website content.

• Served as Managing Editor for Global Consultant Business Sector newsletter.• Wrote a wide variety of collateral (brochures, whitepapers, Web content).

• Developed communication concepts and wrote for promotional collateral, ads, video spots.

• Organized focus groups to support regional economic initiatives for Healthcare, High Tech, and Specialized Steel sectors• Compiled focus group findings and reported results to county government

• Launched and led daily operation - - edits, site design changes, outreach to community - - of PittsburghNet, a Pittsburgh city promotional site (one of the first such sites in the US)• Wrote copy for PittsburghNet and other hosted corporate sites • Edited company newsletter and promoted Software Process Improvement, a startup magazine

• Learned principal elements of Public Relations• Wrote press releases and executed corporate marketing strategy for Nestlé Baking account